Your Pinterest Account Now Open for Business!

pinterest-for-bizHere’s my second installment of Pinterest use and marketing that I want to share with you today. Yesterday’s topic was related to Pinterest marketing for your business and how you can get a jump-start on promoting your website using simple tools and plugins. If you missed this article, you can find it HERE.

Today, I want to cover how you set up your Pinterest business account and start “pinning” based on your interests and areas of expertise in your business. If you already have a personal profile account, you can also convert it to a business account with just a couple of additional steps to take. Pinterest rolled out the business account feature back in November 2012.

How to Set Up a Business Account:

Visit Pinterest at http://business.pinterest.com/
Create your business account by adding your business type, contact name, email address, password and business profile information.

Now if you already have a personal profile and want to convert it to a business page, you can go here: https://pinterest.com/login/?next=/business/convert/ Otherwise, you can keep your personal account intact and you can create a separate business account. You will go through a similar process as conversion, except you will get a chance to choose and create a new username.

convert-personal-to-business-pinterest-ss

 

Once you click on the “Convert” button, you will be taken to the section below when you can modify your existing Pinterest account details. First, you will have to select your business type.

pinterest-biz-type

 

 Next, you will enter additional details such as your contact name and business name, plus you will have the ability to edit your “About” information and website information.

pinterest-biz-profile-addon

 

Lastly, you will have to agree with the new Terms of Service agreement for Pinterest. You’re now ready to convert!

Getting Started

Once you have converted your personal account or created a new business account, you have the next four options to choose from.

STEP ONE

Verify your website. The first option is to verify your website with Pinterest. This will allow users to see your full website URL on your profile and in search results.

step1-verify-website

website-verify

 

 

To do this, you will need to either upload an HTML file created by Pinterest to your web server or add a meta tag from Pinterest to your website. If you are using WordPress.org, the meta tag might be an easier option because you will just add it to your theme’s header.php file or in your theme’s settings where it allows you to add scripts in the header. Once you have either uploaded the file or added the meta tag, you can click the complete button. For me, I was able to FTP the Pinterest-provided HTML file to my domain root folder and I was easily verified.

STEP TWO

Start pinning.

step2-start-pinning

 

If you converted from a personal account, chances are you already have board and pins to work with. If you don’t, go ahead and add the “Add Bookmarklet” to add the Pinterest “Pin It” Bookmarklet to your browser’s toolbar.

pin-it-bookmarklet

 

STEP THREE

Drive traffic back.

step3-drive-traffic-1

 

Encourage your website or blog visitors to share your images with their Pinterest followers by adding the “Pin It” button to your website. You can grab a “pin-it” button from Pinterest’s goodie page here or you can find the “pin-it” button in several social media sharing plugins like ShareThis, DiggDigg or the Pinterest Pin It Button For Images.

STEP FOUR

Grow your audience.

step3-drive-traffic

 

Pinterest has also added new buttons to allow more people to see your latest Pinterest activity. This can be through a Pinterest follow button which you can find on Pinterest’s goodie page here

pinterest-follow-buttons

 

You can also use either the profile widget or the board widget to showcase your latest pins or boards by selecting one of these on the Pinterest Buttons and Widgets page.

pinterest-widget-options

widget-activity

 

 

Follow the four steps above and you’ll be ready to grow and expand your Pinterest following.

Now your Pinterest account is open for business! Good luck and Happy “Pinning”!

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your site using Pinterest.

Tomorrow’s Pinterest Topic: How to Search for Pinterest “Pin” Topics 

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Aletha McManama, Digital Marketing Maven

Aletha McManama is your Digital Marketing Maven, ready to serve you in your business! She offers assistance to small business owners in social media marketing, online marketing and website design and training using WordPress. She enjoys teaching and mentoring her clients and she also enjoys being a mentor on a personal level.
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Comments ( 10 )
  • Shawn says:

    Pintrest, it’s a love hate relationship. I appreciate the information. Truly, my only thought is how many other sites are going to become another area I have to learn and be a part of. There is facebook, twitter, youtube, pintrest what is next? Ahhhh. Sorry to have a meltdown right here. 🙂
    Shawn recently posted…Build Your Audience on Your Facebook Fan PageMy Profile

    • Aletha McManama says:

      Shawn, I know how you feel. That’s why I really put a lot of my focus on Twitter more than I do Facebook. I have a better following there. I do like Pinterest because it allows you to “pin” and share and if you have a good following, the traffic to your site will increase considerably. I don’t see that happening as much with Facebook. So by putting your time and energy into the social media that creates the most buzz and traffic activity, that’s where you will find me.

  • Tina Kyei says:

    Great tips here about Pinterest. It has been my greatest source of traffic which is surprising. I was not too sure whether I should convert to a business account. You have really clarified things here. Thank you for sharing!
    Tina Kyei recently posted…5 Most Important Things Entrepreneurs should be Tweeting aboutMy Profile

  • Eleanor says:

    Your tutorials are very detailed. I am going back and forth with myself on my Pinterest account to leap from personal to business. I choose to create boards for my blogs instead of creating Pinterest accounts for them.

    What would you suggest?
    Eleanor recently posted…How To Use Pingraphy To Schedule Pins To Pinterest!My Profile

    • Aletha McManama says:

      Thank you very much, Eleanor. I appreciate the compliment. I know it wasn’t that long ago I read some of your articles on your site and I was impressed! I would suggest using the one Pinterest business account and just setting up your different blogs as separate boards and I say this because just like a blog or multiple blogs, you have to manage them and it may be more of a time factor more than it could be a potential traffic increase if you had more than one profile. My .02 cents would be to have everything in one account. Build up your boards and pins in one place and just build a big following on there. Make sense?

      By the way, LOVE your Pinterest article from yesterday! I just saw it from the Comment Luv link provided for me on my blog. Tomorrow’s article I’m writing is the top plugins and tools you can use to manage Pinterest. Pingraphy was one of them! If you don’t mind, I would like to send visitors to your article regarding Pingraphy. Is that okay with you? Thanks again for stopping by. 🙂

  • Try These 5 Easy Tips to Finally Kickstart Your 2015 Pinterest Marketing | Aletha McManama, Digital Marketing Maven says:

    […] set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a […]

  • Andy@TrafficWonker.com says:

    One of the things I find most important for businesses marketing on Pinterest is that they should look like a business. You’ve provided some great first steps here.

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