Tag: social media marketing.

Internet-marketing-bannerFor my final tip in theBlog Traffic Series” series, what could be more appropriate than to discuss bundling all the different forms of marketing that I’ve discussed in this series thus far and just make it your own marketing arsenal.

So let me sum it up for you. You can market your blog in these different forms for increased blog traffic success:

  • Better Google rankings provides better visibility and higher traffic to your website.
  • Continue to write and publish fresh content to keep your readers on your website longer.
  • Connect your blog to your different social media platforms for increased visibility. So once published, they are automatically posted and viewed immediately to your followers.
  • Make sure you create a compelling free offer to create interest and engagement to a captive audience. We call this building a subscriber list.
  • Try your hand at article marketing and watch the traffic to your site increase.  

It doesn’t have to be rocket science to know that you have to create a marketing plan and stick with it from Day 1. There’s a chance you may have to revamp your marketing plan if you’re not seeing the results you desired say for the first six months of the year. Keeping track of your marketing metrics may help you determine what kind of marketing is working and what is not. Something as simple as keeping a spreadsheet for tracking traffic from different platforms is all you need.

Just remember this…market daily, not weekly or monthly. You reach out enough to your target market, you will eventually gain clients.  

Feel free to tweet my five marketing tips above!

Use optimal keywords in your blog posts to improve your SEO results. #blogboost #blogmarketing Click To Tweet Continue to write and publish fresh content to keep your readers on your website longer. #blogboost Click To Tweet Connect your blog to your different social media platforms for increased visibility. #blogboost #social media Click To Tweet Make sure you create a compelling free offer to create interest and engagement to a captive audience.… Click To Tweet Try your hand at article marketing and watch the traffic to your site increase. #articlemarketing Click To Tweet

Until tomorrow (Day 19 of The Ultimate Blog Challenge)

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As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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fb-likesI’m taking today’s post just a little bit farther in from Wednesday’s post regarding Facebook interaction and how one word or one statement can kill your credibility as a business owner (or even a friend if the post or comment was targeted towards them). This time, I’m not targeting specifically “defaming” anyone or any group, but I want to share what I think is another way to devalue your reputation as a business owner. Let me explain…

Yesterday, I replied to a group post (not the UBC, by the way) as I wanted to provide a resourceful and useful answer to the question that was asked. What I did find after a few comments from other group members was one person was short in their response back, inviting this person to check out their free tutorials, but what I was seeing at the same time here is that this person was not 100% honest in that the other person receiving the invitation would not have known he/she would have to sign up on a list to receive the tutorial series. Okay…okay, so I may sound a little picky here, but I’ve learned through social media marketing that what really works with resonating with your followers (and fans) is making an authentic, personal connection, providing value and ultimately building your reputation that someone or many will want to work with you in the future. That is what is called “Relationship Marketing” and I don’t know anyone that can explain it better than Mari Smith and in her book, “The New Relationship Marketing”. (I’m not an affiliate; just providing a free shout-out about her book :))

According to Wikipedia, this is most of what I saw in a person’s comment yesterday when they were reaching out to help:

“As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”

How often do you visit your Facebook wall and you see someone promoting themselves over and over again to the point it sounds so cheesy and salesly? My guess is they’re probably not collecting too many customers or product orders this way. Sales posts almost sound so desperate, and you wonder why!

Okay, getting back to the group post yesterday…as a contributor, I did provide several replies to the person’s questions asked, but I did not pressure this person into buying anything from me, joining my list or anything like that. If you made the right connection with this person to begin with (making a good first impression), then it will be their decision to contact you if they require more help on a personal level. Chances are, they’re going to visit your website and take a look around and decide if they want to contact you for your services. Or maybe all they do is sign up for your blog posts or request your free offer. That’s a first step towards interest in the future. From what I could gather from yesterday’s group participation for this person, she was just starting out and may not have the budget to work with someone at the moment. That’s completely understandable. We all we’re in this person’s shoes at one time.

One last thing I want to add is I did take a moment and review the Facebook page and the website of the person I called out on the group discussion. I do this from time to time to see how businesses I may be in competition with present themselves. I was immediately turned off by this person’s About page as it included profane words within the content. I know it may just be me, but it lacked professionalism in my opinion. What doesn’t work for me doesn’t necessarily mean it won’t work for someone else.

Now that I have totally dissected a Facebook conversation and picked out everything I felt was wrong with it, I would like to hear what you think crosses the line of being “salesly” in a conversation or a marketing campaign. Share away! Leave your comments below.

Until tomorrow. Day 10 of the UBC 

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It’s great if you are actively posting and engaging on your major social media networks, but are you maximizing your reach and increasing your followers and fans by posting at ideal times? Oh no? Why not? If you didn’t know this already, there are ways to measure your visibility and strategically post at peaks days and times to maximize your reach. With all the different social networks available, there are additional platforms that can collect and report to you how well you’re doing with your posting your content. I’ll share with you below the different platforms you can subscribe to that can collect this kind of data, but first I want to share with you a cool infographic, created and featured on the SurePayroll’s blog, that clearly shows you when are the best times and the worst times to post to your social media platforms. You definitely want to keep this near your desk for reference. Check it out: 

Courtesy of: SurePayroll

Now with that being said, I promised you a list of different analytic tools that you can use to measure your post visibility. Here they are for each major social media platform: 

Please note that some of these analytics platforms are completely free. While some are free, they may also offer a higher level of service at a monthly fee. I would only subscribe to the paid platforms if you want to focus on one or two different social media platforms that you know are sending you clients or customers to your business.

Facebook

With Facebook, you can check your FB page analytics by visiting your page and clicking on the “Insights” tab (It’s completely free!). Screenshot below. I would suggest measuring your post results now, then place your posts on a schedule based on the best times to post, then compare the results again to see how you did. You might be surprised that you’ve optimized your reach!

fbinsights

LinkedIn

With LinkedIn, you can use their built in analytics that can be found for your personal profile and your business page. For your personal profile, look for the sub-tab called, “Who’s Viewed Your Profile” under the main Profile tab when you’re logged into your account. You would be surprised what you will find there based on your activity and who is viewing your profile. For your business page, you can go to the Account and Settings drop-down menu located underneath your profile picture and click on the Company Page “Manage” link. From there, you will see an “Analytics” tab that gives you all the info you need on reach, engagement, followers and visitors.

Twitter

With Twitter, you can subscribe to the free version of Tweriod which will allow you to analyze up to 1,000 of your followers or you can pay up to $15 per month for as many as 50,000+ followers. What I like about this tool is it will provide you hourly stats and you can connect it to Buffer to automatically schedule your tweets.

Google+

With Google+, you can subscribe to the Timing+ platform and determine what are the best times for you to post based on past activity. It’s completely free to use.

Pinterest

Pinterest has its own analytics tool and it can be found here: Pinterest Analytics They just recently improved the Pinterest analytics dashboard, giving you a better understanding on your pin influence and who liked your pins and repins. 

Instagram

With Instagram, you can subscribe to Iconosquare to view your analytics. And it’s completely free to use! Great tool by the way.

Okay, so you now have all you need to effectively post to your social media platforms and ways to measure your results. What are you waiting for? Get posting! Feel free to share if you have any additional tools you use in conjunction with your favorite social media platforms. I always welcome input on what is the best tools on the web.

Until tomorrow…Day 7 of the UBC 

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on-the-airI’ve really been putting my nose to the grind these last few weeks on how I want to approach my website marketing efforts for 2014 and there is a concept that has been out for years, but I don’t think it’s utilized enough and that is called podcasting. For those of you who don’t know what podcasting is, it’s a method of distributing multimedia files (such as audio programs or music videos) over the Internet, using either the RSS or Atom syndication format, for playback on mobile devices and personal computers. “Pod” comes from iPod and “casting” comes from broadcasting.

Because of the popularity of mobile devices such as smart phones, you can easily download a podcasting app and start listening to podcasts immediately that you have subscribed to. With this easy access to podcasts, you have an increased audience that will listen to what you have to say. Just like any social media outlet, podcasting can be a new way you can market your business next year. If you enjoy recording your content such as your blog posts, then you should consider podcasting so you can reach a whole new audience that you can lead back to your website or blog site.

You can read more about the increased popularity of podcasting on an article posted by Social Media Examiner (my fave social media resource site!) here: http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/

And the expert podcasting resource person mentioned in the above article, Cliff Ravenscraft, can be found here:

http://podcastanswerman.com/ I will definitely be reading his resource articles over the next few weeks!

And just so you have the inside scoop on which WordPress podcasting plugin that SME and Cliff is using, it’s called the PowerPress plugin and it’s got a lot of great ratings on it. You can find it here: http://wordpress.org/plugins/powerpress/

Feel free to share your experience with podcasting in the comment box below if this is something you have already been implementing in your business. And let me know what plugin you are using if you have it installed on your WP site. I would love to hear how it’s working for you. I’m definitely going to add it to my marketing plan next year!