Tag: Pinterest marketing.

pinterestAre you one of many business owners that have no clue where to start with using Pinterest to market your business? Do you feel it’s not for you to use to market to your audience? Did you know Pinterest is second in popularity under Facebook for visual marketing? It’s true! Your post is more likely to be read and liked if it shown as a graphic image, coupled with content to make it interesting to your followers.

Well, let me help you get a kick start on what are my 5 easy tips to follow to finally put your Pinterest account in motion and utilize it more to market your business this year. 

As part of my marketing goals for 2015, I want to really focus on Pinterest marketing, taking the whole month of January, reintroducing myself to the updated features and analytics that it offers. Just like any social media marketing platform, there will be feature updates and new policies to read up on and adhere to.

Let’s get started on the tips…

1. Set up your Pinterest business account

Setting up a business account for Pinterest is really easy. You can either convert your existing personal account to a business account or you can set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a series of Pinterest marketing tips I shared.

2. Have a specific Pinterest marketing goal

Decide what you want your focus to be. Do you want to focus on more sales? Engagement with your audience? More traffic? More followers? Whatever your preference is, set your goals and stick to it throughout the year. Be sure to track your metrics by using WP Pinner or Tailwind or even the Pinterest analytics section within your account. All of these will work. Just stick with the one that you can easily understand.

3. Create boards with exclusive content

Make a board with exclusive content that you want to feature your business product or services, then promote this board to ALL your social media channels. This will drive traffic to it and create the engagement or increase in sales that you were looking for.

4. Use pin it buttons and Pinterest follow buttons to make it easy for others to share your images

Here’s an article I also wrote last year with several different plugins you can install to add the different pin it buttons and a Pinterest follow button. Of course, many of your different social media share buttons already include a Pinterest icon for people to click on and share your images too.

5. Create your images using these simple tools

Here’s a list of easy platforms to create your images aside from the popular platforms like PicMonkey and Canva that I’ve used and loved.

Last of all, besides following all of my tips above, most importantly, pin often! Just like any social media marketing platform, if you are not consistent with posting, you will not see any result of your efforts. Pin on!

Until tomorrow…Day 9 of the UBC 

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pinterest-for-bizHere’s my second installment of Pinterest use and marketing that I want to share with you today. Yesterday’s topic was related to Pinterest marketing for your business and how you can get a jump-start on promoting your website using simple tools and plugins. If you missed this article, you can find it HERE.

Today, I want to cover how you set up your Pinterest business account and start “pinning” based on your interests and areas of expertise in your business. If you already have a personal profile account, you can also convert it to a business account with just a couple of additional steps to take. Pinterest rolled out the business account feature back in November 2012.

How to Set Up a Business Account:

Visit Pinterest at http://business.pinterest.com/
Create your business account by adding your business type, contact name, email address, password and business profile information.

Now if you already have a personal profile and want to convert it to a business page, you can go here: https://pinterest.com/login/?next=/business/convert/ Otherwise, you can keep your personal account intact and you can create a separate business account. You will go through a similar process as conversion, except you will get a chance to choose and create a new username.

convert-personal-to-business-pinterest-ss

 

Once you click on the “Convert” button, you will be taken to the section below when you can modify your existing Pinterest account details. First, you will have to select your business type.

pinterest-biz-type

 

 Next, you will enter additional details such as your contact name and business name, plus you will have the ability to edit your “About” information and website information.

pinterest-biz-profile-addon

 

Lastly, you will have to agree with the new Terms of Service agreement for Pinterest. You’re now ready to convert!

Getting Started

Once you have converted your personal account or created a new business account, you have the next four options to choose from.

STEP ONE

Verify your website. The first option is to verify your website with Pinterest. This will allow users to see your full website URL on your profile and in search results.

step1-verify-website

website-verify

 

 

To do this, you will need to either upload an HTML file created by Pinterest to your web server or add a meta tag from Pinterest to your website. If you are using WordPress.org, the meta tag might be an easier option because you will just add it to your theme’s header.php file or in your theme’s settings where it allows you to add scripts in the header. Once you have either uploaded the file or added the meta tag, you can click the complete button. For me, I was able to FTP the Pinterest-provided HTML file to my domain root folder and I was easily verified.

STEP TWO

Start pinning.

step2-start-pinning

 

If you converted from a personal account, chances are you already have board and pins to work with. If you don’t, go ahead and add the “Add Bookmarklet” to add the Pinterest “Pin It” Bookmarklet to your browser’s toolbar.

pin-it-bookmarklet

 

STEP THREE

Drive traffic back.

step3-drive-traffic-1

 

Encourage your website or blog visitors to share your images with their Pinterest followers by adding the “Pin It” button to your website. You can grab a “pin-it” button from Pinterest’s goodie page here or you can find the “pin-it” button in several social media sharing plugins like ShareThis, DiggDigg or the Pinterest Pin It Button For Images.

STEP FOUR

Grow your audience.

step3-drive-traffic

 

Pinterest has also added new buttons to allow more people to see your latest Pinterest activity. This can be through a Pinterest follow button which you can find on Pinterest’s goodie page here

pinterest-follow-buttons

 

You can also use either the profile widget or the board widget to showcase your latest pins or boards by selecting one of these on the Pinterest Buttons and Widgets page.

pinterest-widget-options

widget-activity

 

 

Follow the four steps above and you’ll be ready to grow and expand your Pinterest following.

Now your Pinterest account is open for business! Good luck and Happy “Pinning”!

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your site using Pinterest.

Tomorrow’s Pinterest Topic: How to Search for Pinterest “Pin” Topics 

pinterest-commentToday’s “Monday Marketing” tip I want to share with you comes from my favorite social media platform called Pinterest. Over the next few weeks, I will be sharing a series of Pinterest activities via video to demonstrate how easy it is to use Pinterest for personal use, but especially for business use.

The video tip below (approx 4.5 minutes long) demonstrates how to comment on tagged or popular pins in Pinterest. By leaving comments on pins that you repin and/or like, you are providing activity back to the originator of the pin in hopes they will follow you or specific boards you have on your Pinterest account. This is important in building your Pinterest visibility and traffic to your website. Make commenting a big part of your Pinterest marketing. You’ll start to see the results as long as you are consistent with it.

If you have questions or comments you want to share, feel free to leave a reply in the Reply box below.

Until tomorrow (Day 13 of The Ultimate Blog Challenge)!

pinfluence_PinFor my seventh and final installment of Pinterest marketing and use, I want to provide an explanation of what “pinfluence” means for someone that uses Pinterest and how they can effectively measure their pin activity as an aggressive part of their marketing efforts.

If you have missed the first six Pinterest posts I have published this week, you can catch up on reading those articles HERE. 

Definition of Pinfluence:

A relative measure of your popularity, influence, activity, reach (& celebrity levels if applicable) on Pinterest on the scale of 100. It also decides monetary value of your pins & traffic your pins generate.*

* Source: Pinpuff.com

Now that you have an idea of what Pinfluence is, let’s explore how you can measure it with three tools available online that provides a comprehensive scoring system for you.

I mentioned above Pinpuff.com and it is the most popular free-to-use tool that measures a Pinterest user’s influence, reach and virality on Pinterest.

Here’s how Pinpuff works:

First, add your email address and Pinterest username into the fields on the Pinpuff home page. If my profile URL is http://pinterest.com/alethamcmanama, then my username will be “alethamcmanama”.

pinpuff-login-screen

The next screen that pops up shows your Pinfluence score. To determine how good your score is, you can measure it by going to this page on Pinpuff: http://pinpuff.com/pinfluence.php Based on the score that shows for me, I need to work on my “pin” activity!

pinpuff-score

I also captured my screen when I clicked on the “Your Score Profile here”. Below is what Pinpuff calculated on my profile. Again, I can see where I can improve in how much I pin and how effective are my pin boards based on how I named them or the pins I set up within my boards. Great information to take into account and correct it so I can improve my Pinfluence score. Very interesting.

pinpuff-measure

Lastly, I have a screenshot measure of the activity on all my boards and pins. Again, I can see where I can improve in my pin activity.

pinpuff-board-activity

PinReach is another free “pinfluence” and analytics platform that you can use. You will need to create a login for it and activate your account once they send you a confirmation email to do so. Once you are logged in, it will immediately start calculating your latest analytics in your pins, repins, likes, liked, followers, following, comments, boards and community boards.

I must caution you. Don’t expect your analytics to come up right away when you log into your account. Your activity will show like below until it comes up.

pinreach-analytics-dashboard

You can find out what your PinReach score means by visiting this page: http://www.pinreach.com/score_details

pinreach-score-range

Lastly, Pinfluencer is a premium analytics platform you can subscribe to as well. You can sign up for their 21-day free trial, which doesn’t provide you with any pricing on their site. I suspect they will let you know once they email you that the trial is over? I couldn’t find anything on a Google search on how much it costs for using the premium features on Pinfluencer. The trial does not include “Promotions”. I did hear that it’s similar to how Facebook allows you to create ads and promotions. Pinfluencer has that same concept, but again, it doesn’t tell you how much it costs on their website.

Also, when you sign up for a trial with Pinfluencer, you won’t receive your analytics report for 24 hours. I’m sure once you do get it, it will give you some great information on where you stand with your Pinterest activity.

There you have it. I would look at choosing one “Pinfluence” platform and sticking with it. It’s enough that you have to manage your Pinterest account. Don’t overwhelm yourself with grabbing every Pinterest tool and platform as you will find yourself not sticking with using it. Take it from someone who knows!

If you are already using a Pinterest measuring tool, let me know what you are  using and whether or not it’s working for you. I would love to receive your comments below!

Until tomorrow (Day 27 of The Ultimate Blog Challenge)!

Warmly,

a-sig

pinterest-pin-me-noteFor my sixth installment of Pinterest marketing and use, I want to share with you the Top 5 Tools for Creating “Pinnable” Images for Pinterest. If you are not a graphic designer or you cannot invest a lot of money into an expensive software like Photoshop, then here are some cool platforms that you can use for free to create cool “pinnable” images.

If you have missed the first five Pinterest posts I have published this week, you can catch up on reading these articles HERE.

1. Microsoft Office using Word, Excel or PowerPoint

If you already use Microsoft Office on your computer, then you have these programs at your fingertips to create creative images complete with tables, graphs or infographics. Infographics is the new visual marketing phenomenon that you cannot miss. It’s all over Facebook and your popular social media marketing blogs.

One of my favorite social media resource blogs, HubSpot, provides a great tutorial HERE on how to create infographics for your Pinterest account using PowerPoint.

2. PicMonkey

I mentioned PicMonkey in my earlier Pinterest article when creating your image for a “Pin It to Win It” contest. It’s free and easy to use and you can take your uploaded photos and add all sorts of cool effects to it. You can add text, draw, adjust lighting, etc. You have to give it a try even if you don’t think you’ll add your images to Pinterest! Check out this image I took minutes to “pretty up” and add to this post (added my URL and the green arrow).

pic-monkey-sample_551x203px

3. Instagram

I’m one of the 100 million users that has an Instagram account because I LOVE the way I can take pictures on my smartphone and add some effects to make my pics look vintage, classy, greyscale…the list goes on. You can make even your most boring pics look cool with the list of filters and borders they provide. Here’s a picture of my daughter, Chloe, with a little added effect and border.

chloe-instagram

4. Share as Image

If your specialty is words and not photos, this tool will open a lot of doors for you on Pinterest. Formerly Pin a Quote, Share As Image is a free tool to turn any text on the internet into an image. This works especially on Pinterest if you have something inspiring to share, as many people have boards reserved for just inspirational quotes.  You can subscribe to their free version which limits your font family, font color and background colors or you can subscribe to their Pro version at a cost of $6.99 one-time fee.

Here’s one of my quick creations using my own website to grab text from:

pin-as-image

5. Pinstamatic

Now here’s an image creation tool I really love! It’s a the top of my list! Pinstamatic is a creative and easy way to create “pinnable” content. While you can already create quotes with Share As Image and edit photos extensively with PicMonkey, Pinstamatic lets you pin sticky notes, screenshots of webpages, album covers from Spotify, images of Twitter profiles, locations with commentary, and even calendar dates. This simple tool makes it easy to create content for Pinterest without having a photo to use first.

Check out this one I created in just seconds from the Instagram picture I posted above!

chloe-pinstamatic

If I didn’t list above any image creation software that you use that is free or inexpensive, please feel free to share what you are using in the Comments box at the bottom of this post. I would love to hear what you use to make your “pinnable” images!

Tomorrow’s Pinterest Topic: How to Measure Your “Pinfluence”

Until tomorrow (Day 26 of The Ultimate Blog Challenge)!

Warmly,

a-sig