Tag: Pinterest for business.

pop-melanieAs part of my marketing development training for February, I have been taking the past few days to revisit the Power of Pinning program from Melanie Duncan and I highly recommend her training program to fully leverage Pinterest marketing for your business. (Note: I’m not an affiliate…just a big fan of Melanie’s program.)

If you are regularly present on social media, then you should know visual images are really popular, receiving the most engagement and activity when someone posts on Facebook, Twitter, LinkedIn, and Pinterest. I don’t want to leave out Instagram as it makes its mark on social media, but I will leave that to another post in the future. With that said, I would really look at delving into Pinterest now and jumping on board like many other business owners and capitalize on how it can increase exposure and traffic to your website…and it’s all because of an image you (or someone else) created. When Pinterest was first released, people looked at it as a hobby and pinning things they liked, allowing them to come back to their pins and pull the info from them when they needed it. Fast forward a few years later and Pinterest is now used for many ways to attract followers who share the same ideas and inspirations. You can really engage your following by INSPIRING them with what you know is a solution to their needs. I know this may sound complicated now, but if you purchase and study through Melanie’s Power of Pinning program, you will get a better understanding of how Pinterest really works and that is just on the first module!

Anyone that owns a small business can use Pinterest for their business! #pinterest #pinning Click To Tweet

power-of-pinning-pinterestJust to give you a quick look into the Power of Pinning program, it’s a 7-module training program that provides all the information you need to start your own Pinterest business account, all the way to how to measure the results of your Pinterest account. Each module provides at least six short video tutorials that you can watch over and over, with life-time access (Mod 7 has two videos). Each module also has a handout that allows you hands-on note-taking and just writing down what inspires you and what would inspire your audience. It’s a great way to brainstorm ideas once you receive inspiration from Melanie! She walks you through and describes each step with clear and concise instruction. She even goes that extra mile and provides tried and true tips that would work for any business owner. I really liked viewing Modules 5 and 6 where she talks about how to express our business value to our audience and ways to build our follower list quickly. When you put value and followers together, you’re sure to build trust and expertise that will ultimately drive traffic to your website. 

Right now, I have a small following on my Pinterest business account, but over the next few weeks, I am going to place Pinterest marketing at the top of my daily marketing schedule and build my boards and my following so I can start to see the results from it. I highly recommend you do the same. 

If you are not already following me, stop by my account and follow! You can find me here: https://www.pinterest.com/alethamcmanama/ 

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If you're not already following me on #pinterest, you can find me here: http://goo.gl/fZu2dl #pinning Click To Tweet

For social media and WordPress tips and tricks, follow me on #Pinterest! http://goo.gl/fZu2dl Click To Tweet

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pinterestAre you one of many business owners that have no clue where to start with using Pinterest to market your business? Do you feel it’s not for you to use to market to your audience? Did you know Pinterest is second in popularity under Facebook for visual marketing? It’s true! Your post is more likely to be read and liked if it shown as a graphic image, coupled with content to make it interesting to your followers.

Well, let me help you get a kick start on what are my 5 easy tips to follow to finally put your Pinterest account in motion and utilize it more to market your business this year. 

As part of my marketing goals for 2015, I want to really focus on Pinterest marketing, taking the whole month of January, reintroducing myself to the updated features and analytics that it offers. Just like any social media marketing platform, there will be feature updates and new policies to read up on and adhere to.

Let’s get started on the tips…

1. Set up your Pinterest business account

Setting up a business account for Pinterest is really easy. You can either convert your existing personal account to a business account or you can set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a series of Pinterest marketing tips I shared.

2. Have a specific Pinterest marketing goal

Decide what you want your focus to be. Do you want to focus on more sales? Engagement with your audience? More traffic? More followers? Whatever your preference is, set your goals and stick to it throughout the year. Be sure to track your metrics by using WP Pinner or Tailwind or even the Pinterest analytics section within your account. All of these will work. Just stick with the one that you can easily understand.

3. Create boards with exclusive content

Make a board with exclusive content that you want to feature your business product or services, then promote this board to ALL your social media channels. This will drive traffic to it and create the engagement or increase in sales that you were looking for.

4. Use pin it buttons and Pinterest follow buttons to make it easy for others to share your images

Here’s an article I also wrote last year with several different plugins you can install to add the different pin it buttons and a Pinterest follow button. Of course, many of your different social media share buttons already include a Pinterest icon for people to click on and share your images too.

5. Create your images using these simple tools

Here’s a list of easy platforms to create your images aside from the popular platforms like PicMonkey and Canva that I’ve used and loved.

Last of all, besides following all of my tips above, most importantly, pin often! Just like any social media marketing platform, if you are not consistent with posting, you will not see any result of your efforts. Pin on!

Until tomorrow…Day 9 of the UBC 

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pinterest-for-bizHere’s my second installment of Pinterest use and marketing that I want to share with you today. Yesterday’s topic was related to Pinterest marketing for your business and how you can get a jump-start on promoting your website using simple tools and plugins. If you missed this article, you can find it HERE.

Today, I want to cover how you set up your Pinterest business account and start “pinning” based on your interests and areas of expertise in your business. If you already have a personal profile account, you can also convert it to a business account with just a couple of additional steps to take. Pinterest rolled out the business account feature back in November 2012.

How to Set Up a Business Account:

Visit Pinterest at http://business.pinterest.com/
Create your business account by adding your business type, contact name, email address, password and business profile information.

Now if you already have a personal profile and want to convert it to a business page, you can go here: https://pinterest.com/login/?next=/business/convert/ Otherwise, you can keep your personal account intact and you can create a separate business account. You will go through a similar process as conversion, except you will get a chance to choose and create a new username.

convert-personal-to-business-pinterest-ss

 

Once you click on the “Convert” button, you will be taken to the section below when you can modify your existing Pinterest account details. First, you will have to select your business type.

pinterest-biz-type

 

 Next, you will enter additional details such as your contact name and business name, plus you will have the ability to edit your “About” information and website information.

pinterest-biz-profile-addon

 

Lastly, you will have to agree with the new Terms of Service agreement for Pinterest. You’re now ready to convert!

Getting Started

Once you have converted your personal account or created a new business account, you have the next four options to choose from.

STEP ONE

Verify your website. The first option is to verify your website with Pinterest. This will allow users to see your full website URL on your profile and in search results.

step1-verify-website

website-verify

 

 

To do this, you will need to either upload an HTML file created by Pinterest to your web server or add a meta tag from Pinterest to your website. If you are using WordPress.org, the meta tag might be an easier option because you will just add it to your theme’s header.php file or in your theme’s settings where it allows you to add scripts in the header. Once you have either uploaded the file or added the meta tag, you can click the complete button. For me, I was able to FTP the Pinterest-provided HTML file to my domain root folder and I was easily verified.

STEP TWO

Start pinning.

step2-start-pinning

 

If you converted from a personal account, chances are you already have board and pins to work with. If you don’t, go ahead and add the “Add Bookmarklet” to add the Pinterest “Pin It” Bookmarklet to your browser’s toolbar.

pin-it-bookmarklet

 

STEP THREE

Drive traffic back.

step3-drive-traffic-1

 

Encourage your website or blog visitors to share your images with their Pinterest followers by adding the “Pin It” button to your website. You can grab a “pin-it” button from Pinterest’s goodie page here or you can find the “pin-it” button in several social media sharing plugins like ShareThis, DiggDigg or the Pinterest Pin It Button For Images.

STEP FOUR

Grow your audience.

step3-drive-traffic

 

Pinterest has also added new buttons to allow more people to see your latest Pinterest activity. This can be through a Pinterest follow button which you can find on Pinterest’s goodie page here

pinterest-follow-buttons

 

You can also use either the profile widget or the board widget to showcase your latest pins or boards by selecting one of these on the Pinterest Buttons and Widgets page.

pinterest-widget-options

widget-activity

 

 

Follow the four steps above and you’ll be ready to grow and expand your Pinterest following.

Now your Pinterest account is open for business! Good luck and Happy “Pinning”!

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your site using Pinterest.

Tomorrow’s Pinterest Topic: How to Search for Pinterest “Pin” Topics 

pinterest-commentToday’s “Monday Marketing” tip I want to share with you comes from my favorite social media platform called Pinterest. Over the next few weeks, I will be sharing a series of Pinterest activities via video to demonstrate how easy it is to use Pinterest for personal use, but especially for business use.

The video tip below (approx 4.5 minutes long) demonstrates how to comment on tagged or popular pins in Pinterest. By leaving comments on pins that you repin and/or like, you are providing activity back to the originator of the pin in hopes they will follow you or specific boards you have on your Pinterest account. This is important in building your Pinterest visibility and traffic to your website. Make commenting a big part of your Pinterest marketing. You’ll start to see the results as long as you are consistent with it.

If you have questions or comments you want to share, feel free to leave a reply in the Reply box below.

Until tomorrow (Day 13 of The Ultimate Blog Challenge)!

pinfluence_PinFor my seventh and final installment of Pinterest marketing and use, I want to provide an explanation of what “pinfluence” means for someone that uses Pinterest and how they can effectively measure their pin activity as an aggressive part of their marketing efforts.

If you have missed the first six Pinterest posts I have published this week, you can catch up on reading those articles HERE. 

Definition of Pinfluence:

A relative measure of your popularity, influence, activity, reach (& celebrity levels if applicable) on Pinterest on the scale of 100. It also decides monetary value of your pins & traffic your pins generate.*

* Source: Pinpuff.com

Now that you have an idea of what Pinfluence is, let’s explore how you can measure it with three tools available online that provides a comprehensive scoring system for you.

I mentioned above Pinpuff.com and it is the most popular free-to-use tool that measures a Pinterest user’s influence, reach and virality on Pinterest.

Here’s how Pinpuff works:

First, add your email address and Pinterest username into the fields on the Pinpuff home page. If my profile URL is http://pinterest.com/alethamcmanama, then my username will be “alethamcmanama”.

pinpuff-login-screen

The next screen that pops up shows your Pinfluence score. To determine how good your score is, you can measure it by going to this page on Pinpuff: http://pinpuff.com/pinfluence.php Based on the score that shows for me, I need to work on my “pin” activity!

pinpuff-score

I also captured my screen when I clicked on the “Your Score Profile here”. Below is what Pinpuff calculated on my profile. Again, I can see where I can improve in how much I pin and how effective are my pin boards based on how I named them or the pins I set up within my boards. Great information to take into account and correct it so I can improve my Pinfluence score. Very interesting.

pinpuff-measure

Lastly, I have a screenshot measure of the activity on all my boards and pins. Again, I can see where I can improve in my pin activity.

pinpuff-board-activity

PinReach is another free “pinfluence” and analytics platform that you can use. You will need to create a login for it and activate your account once they send you a confirmation email to do so. Once you are logged in, it will immediately start calculating your latest analytics in your pins, repins, likes, liked, followers, following, comments, boards and community boards.

I must caution you. Don’t expect your analytics to come up right away when you log into your account. Your activity will show like below until it comes up.

pinreach-analytics-dashboard

You can find out what your PinReach score means by visiting this page: http://www.pinreach.com/score_details

pinreach-score-range

Lastly, Pinfluencer is a premium analytics platform you can subscribe to as well. You can sign up for their 21-day free trial, which doesn’t provide you with any pricing on their site. I suspect they will let you know once they email you that the trial is over? I couldn’t find anything on a Google search on how much it costs for using the premium features on Pinfluencer. The trial does not include “Promotions”. I did hear that it’s similar to how Facebook allows you to create ads and promotions. Pinfluencer has that same concept, but again, it doesn’t tell you how much it costs on their website.

Also, when you sign up for a trial with Pinfluencer, you won’t receive your analytics report for 24 hours. I’m sure once you do get it, it will give you some great information on where you stand with your Pinterest activity.

There you have it. I would look at choosing one “Pinfluence” platform and sticking with it. It’s enough that you have to manage your Pinterest account. Don’t overwhelm yourself with grabbing every Pinterest tool and platform as you will find yourself not sticking with using it. Take it from someone who knows!

If you are already using a Pinterest measuring tool, let me know what you are  using and whether or not it’s working for you. I would love to receive your comments below!

Until tomorrow (Day 27 of The Ultimate Blog Challenge)!

Warmly,

a-sig