As part of my marketing development training for February, I have been taking the past few days to revisit the Power of Pinning program from Melanie Duncan and I highly recommend her training program to fully leverage Pinterest marketing for your business. (Note: I’m not an affiliate…just a big fan of Melanie’s program.)
If you are regularly present on social media, then you should know visual images are really popular, receiving the most engagement and activity when someone posts on Facebook, Twitter, LinkedIn, and Pinterest. I don’t want to leave out Instagram as it makes its mark on social media, but I will leave that to another post in the future. With that said, I would really look at delving into Pinterest now and jumping on board like many other business owners and capitalize on how it can increase exposure and traffic to your website…and it’s all because of an image you (or someone else) created. When Pinterest was first released, people looked at it as a hobby and pinning things they liked, allowing them to come back to their pins and pull the info from them when they needed it. Fast forward a few years later and Pinterest is now used for many ways to attract followers who share the same ideas and inspirations. You can really engage your following by INSPIRING them with what you know is a solution to their needs. I know this may sound complicated now, but if you purchase and study through Melanie’s Power of Pinning program, you will get a better understanding of how Pinterest really works and that is just on the first module!
Just to give you a quick look into the Power of Pinning program, it’s a 7-module training program that provides all the information you need to start your own Pinterest business account, all the way to how to measure the results of your Pinterest account. Each module provides at least six short video tutorials that you can watch over and over, with life-time access (Mod 7 has two videos). Each module also has a handout that allows you hands-on note-taking and just writing down what inspires you and what would inspire your audience. It’s a great way to brainstorm ideas once you receive inspiration from Melanie! She walks you through and describes each step with clear and concise instruction. She even goes that extra mile and provides tried and true tips that would work for any business owner. I really liked viewing Modules 5 and 6 where she talks about how to express our business value to our audience and ways to build our follower list quickly. When you put value and followers together, you’re sure to build trust and expertise that will ultimately drive traffic to your website.
Right now, I have a small following on my Pinterest business account, but over the next few weeks, I am going to place Pinterest marketing at the top of my daily marketing schedule and build my boards and my following so I can start to see the results from it. I highly recommend you do the same.
If you are not already following me, stop by my account and follow! You can find me here: https://www.pinterest.com/alethamcmanama/
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