Tag: LinkedIn.

keep-calm-and-stop-swearing-6I know I’m going to sound like a whistle-blower, but I’ve got to express my opinion on how I’ve just about had enough with the in-your-face marketing that’s riddled with profanity. Really, people? Daily, I’m bombarded with profanity in different forms, but what really irks me the most is when it’s coming from women marketers who want to make a reputation for themselves online and offline. 

Earlier this month, I wrote a post about how you can ruin your reputation on the things you post on Facebook, but I can’t seem to move away from how this same kind of activity is becoming more and more acceptable and I just want to shout out about it. I have a right to my own opinion, so keep that in mind while I continue to share my feelings here.

I wake up yesterday morning to check my inbox only to have an email from one of the LinkedIn groups (Virtual Assistant Masterminds) I belong to read something like this in the title:

“Totally a** kicking, ‘I don’t give a f***’ women who have totally revolutionalised our world.”

“Ouch!” That was my first reaction. “Really???” That was my second reaction. I immediately deleted the email and it stuck in my head the rest of the day. It just left a bad taste in my mouth. Period. I get it that we want to be aggressive and consistent on how we market ourselves as women entrepreneurs, but there is a better way to get our point across in an authentic and caring manner that will drive people to your business. It’s all about that relationship marketing that I’ve mentioned before. I could name many women who are amazing in what they do, but you won’t hear one profane word come out of their mouth and you won’t see them supporting others that use it in their marketing messages.

I could name many women who are amazing in what they do, but you won't hear one profane word come out of their… Click To Tweet

What I do see in using profanity is that underlying anger that you’re tired of what the world has to offer (or the lack thereof) and you want to take it out on it. Sure, you want to have your voice heard, but have you ever thought how one “ugly” word can make a bad first impression to your audience? Oh, sure. You’re going to attract folks that carry that same attitude you do, but how long will that last for you? Do you always want to be revered as “bad-a** to your followers? (Adn if I hear the “b-a” word one more time in the media, I’m going to puke! LOL)

I know most don’t know me on a personal level, but as someone who is old-school and has been raised to be respectful of others and not to use profanity, I honestly try to live by those golden rules of etiquette that were passed down to me. I’m by no means perfect, so I’m not saying I haven’t sworn a word or two under my breathe through the years. I also teach my children not to swear as there are much better words in the English language they could be using. Why does conversations have to be riddled with profanity when I would much rather hear a conversation on a good debate on what’s the best toilet paper on the market or…okay, so that may be an issue that could turn profane! LOL Just kidding!

So am I being too critical here? I would love to hear what you think. Leave me a comment below. Let’s get the conversation going, one and all! 🙂

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As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

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It’s great if you are actively posting and engaging on your major social media networks, but are you maximizing your reach and increasing your followers and fans by posting at ideal times? Oh no? Why not? If you didn’t know this already, there are ways to measure your visibility and strategically post at peaks days and times to maximize your reach. With all the different social networks available, there are additional platforms that can collect and report to you how well you’re doing with your posting your content. I’ll share with you below the different platforms you can subscribe to that can collect this kind of data, but first I want to share with you a cool infographic, created and featured on the SurePayroll’s blog, that clearly shows you when are the best times and the worst times to post to your social media platforms. You definitely want to keep this near your desk for reference. Check it out: 

Courtesy of: SurePayroll

Now with that being said, I promised you a list of different analytic tools that you can use to measure your post visibility. Here they are for each major social media platform: 

Please note that some of these analytics platforms are completely free. While some are free, they may also offer a higher level of service at a monthly fee. I would only subscribe to the paid platforms if you want to focus on one or two different social media platforms that you know are sending you clients or customers to your business.

Facebook

With Facebook, you can check your FB page analytics by visiting your page and clicking on the “Insights” tab (It’s completely free!). Screenshot below. I would suggest measuring your post results now, then place your posts on a schedule based on the best times to post, then compare the results again to see how you did. You might be surprised that you’ve optimized your reach!

fbinsights

LinkedIn

With LinkedIn, you can use their built in analytics that can be found for your personal profile and your business page. For your personal profile, look for the sub-tab called, “Who’s Viewed Your Profile” under the main Profile tab when you’re logged into your account. You would be surprised what you will find there based on your activity and who is viewing your profile. For your business page, you can go to the Account and Settings drop-down menu located underneath your profile picture and click on the Company Page “Manage” link. From there, you will see an “Analytics” tab that gives you all the info you need on reach, engagement, followers and visitors.

Twitter

With Twitter, you can subscribe to the free version of Tweriod which will allow you to analyze up to 1,000 of your followers or you can pay up to $15 per month for as many as 50,000+ followers. What I like about this tool is it will provide you hourly stats and you can connect it to Buffer to automatically schedule your tweets.

Google+

With Google+, you can subscribe to the Timing+ platform and determine what are the best times for you to post based on past activity. It’s completely free to use.

Pinterest

Pinterest has its own analytics tool and it can be found here: Pinterest Analytics They just recently improved the Pinterest analytics dashboard, giving you a better understanding on your pin influence and who liked your pins and repins. 

Instagram

With Instagram, you can subscribe to Iconosquare to view your analytics. And it’s completely free to use! Great tool by the way.

Okay, so you now have all you need to effectively post to your social media platforms and ways to measure your results. What are you waiting for? Get posting! Feel free to share if you have any additional tools you use in conjunction with your favorite social media platforms. I always welcome input on what is the best tools on the web.

Until tomorrow…Day 7 of the UBC 

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pin-onHave you been wondering how you can gain more Pinterest followers?

Are you looking to increase your Pinterest engagement and marketing efforts this year?

Follow these next 10 tips on how you can increase your Pinterest following and really put it to work for your business.

The more Pinterest followers you have, the more likes, repins, comments, clicks and impressions you can receive. This is also what will help you drive traffic, generate leads, create sales and build your Pinterest brand.

Here are the tips…

#1 – Add the Pinterest Follow Button on Your Website or Blog

A Pinterest follow button will divert your website visitors to your Pinterest page and create new followers. This is true if you have a high-traffic website. Install the Pinterest follow button in several places on your website. To create a button, you can use Pinterest’s widget builder or create your own branded Pinterest button.

 

#2 – Add Your Profile Widget

Just like the follow button, you can use a profile widget to lead website visitors to your Pinterest page. However, you may find the Pinterest profile widget more effective because it shows your latest pins.

pin-profile-widget

 

You can have this kind of profile widget that you can add to your site sidebar by using the Pinterest Pin Board Widget plugin.  It displays your latest pins as a widget in any widgetized area of your blog.

#3 – Share Often

When you share pins often, more people will see your pins and those pins lead people back to your page by displaying your details below the pin. Another way you can gain more followers is to pin a lot of images.

Sometimes after you pin an image, you are lead to another pinner that has pinned that same image to their own board. This is another opportunity for you to search their pins and repin or follow their boards.

also-pinned

 

When you find and pin a lot of images people enjoy, Pinterest will recommend you more often to people who pin the same image. This will help you attract a lot more followers too.

#4 – Comment on Popular Pins

The Popular section on Pinterest consists of pins that have been repinned, liked and commented on several times. Be sure to review these pins and comment on these so it leads more people back to your page to follow you.

You want to make sure your comments are of good quality content when you write them. Care enough about the pin to leave more than a two-word comment. Be sure to limit your comments to two or three times per day as Pinterest will detect it and tag it as spam.

pinterest-comment

 

#5 – Mention Others When You Pin

When appropriate, be sure to mention another Pinterest user when you are writing the description of a pin or you are commenting on a pin. When you do this, it will draw the person you are mentioning to possibly follow your pins and boards.

pinterest-name-mention

 

#6 – Connect Your Other Social Media

Connect your Facebook and Twitter accounts with your Pinterest account to attract your Facebook and Twitter friends and followers to your Pinterest account.

profile-with-social-media

 

You can tweet your pins so your Twitter followers can see them and display your latest Pinterest activity in your Facebook friends’ and followers’ feeds.

#7 – Find More Friends from Other Social Networks

Connect your social media accounts and click on your business name in the top right corner of the screen. In the dropdown menu that appears, click on “Find Friends”. You can then choose the social networks you’ve connected to find friends and followers and follow them on Pinterest. If you already have a relationship with them, they will likely follow you back on Pinterest.

#8 – Promote Your Individual Boards

Instead of following someone’s entire Pinterest profile, most people prefer following boards on subjects they’re interested in. Work on getting followers for your most popular boards instead of the entire account. Go through your brand page and look for your most popular boards and promote them to gain more followers.

#9 – Contribute to Other People’s Boards

A quick and easy way to attract followers is to contribute to popular group boards that already have a lot of followers. When you contribute quality pins to these boards, their followers become your followers, too—if they like your pins.

Look for popular group boards and spend some time forming a relationship with the board owner or other contributors, then ask them to invite you to the board.

#10 – Be Sure to Follow Others

Look for people with similar interests, follow them and a fraction of them will follow you back. Continue to follow the ones who follow you back and unfollow the ones who don’t. Repeat the process.

This is how you follow other people:

  • In the Pinterest search bar, type in a keyword related to your business or interest. This will give you a list of pinners, boards and pins that contain your keyword.
  • Choose what you plan to follow—other pinners or boards.
  • In the list that appears, begin following people/boards who share pins similar to what you share.
  • Follow about 100-300 people a day and then wait a few days. Then check to see who has followed you and continue following the ones who have followed you back and unfollow the ones who haven’t.

If you follow this procedure daily, you should build up a lot of followers. Make sure who you follow, however, is the people that share the same interests as you do. Otherwise, your follow list may not bring you the business visibility you are looking for.

If you don’t already have a Pinterest account set up for your business, feel free to visit my article on how to get yourself set up so you can start pinning right away. From there, take into consideration the 10 tips above to jump-start your marketing using Pinterest. If you are already pinning and connecting with other followers, feel free to share your experience on how it’s working for your business. Leave a comment in the Reply box below.

Until tomorrow (Day 12 of The Ultimate Blog Challenge)!