Tag: Google+.

keywordsAs promised from last week’s “Blog Traffic Series” Tip #1, I said I was going to report the Google search results of my post that I had shared on all my social media platforms, namely Google+. Well, I had hoped for a ‘page 1’ ranking with my keyword string, “keyword selection”. However, I didn’t make it to page 1, but I did show up near the end of page 4. See my screenshot below.

keyword-selection-search-screenshot

Two things I want to point out as being wrong in publishing this blog post to begin with:

Keywords too vague

Using the keyword string, “keyword selection” is really a broad set of words and it’s no doubt that I ended up being on page 4. I honestly thought I wasn’t going to show up until maybe 10 pages in! It makes sense that instead of selecting general keyword terms that you create a list of keywords unique to your business model. It just so happened that when I just searched for the keywords, “improved SEO”, it was nice to see I was at the end of page 1.

Keyword section in the post editor not fully utilized

Another thing I noticed is that when I was adding keywords to my post, I didn’t add “keyword selection” to the list. If I had, there’s a good chance I could have been higher up in rank, possibly showing up on the first page. It’s not a full-proof system that my post will show up where I want it to because it’s really up to Google and its algorithm process as to whether I get ranked or not. If you’re unsure about how Google ranks your posts or your website, here’s a good article to get you up to speed on how it all works.

I hope this post was a good lesson on how to effectively use key words to position yourself high up on Google. If you missed my post on keyword selection for improved SEO results, you can find it here.

Until tomorrow…Day 20 of the UBC 

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As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

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It’s great if you are actively posting and engaging on your major social media networks, but are you maximizing your reach and increasing your followers and fans by posting at ideal times? Oh no? Why not? If you didn’t know this already, there are ways to measure your visibility and strategically post at peaks days and times to maximize your reach. With all the different social networks available, there are additional platforms that can collect and report to you how well you’re doing with your posting your content. I’ll share with you below the different platforms you can subscribe to that can collect this kind of data, but first I want to share with you a cool infographic, created and featured on the SurePayroll’s blog, that clearly shows you when are the best times and the worst times to post to your social media platforms. You definitely want to keep this near your desk for reference. Check it out: 

Courtesy of: SurePayroll

Now with that being said, I promised you a list of different analytic tools that you can use to measure your post visibility. Here they are for each major social media platform: 

Please note that some of these analytics platforms are completely free. While some are free, they may also offer a higher level of service at a monthly fee. I would only subscribe to the paid platforms if you want to focus on one or two different social media platforms that you know are sending you clients or customers to your business.

Facebook

With Facebook, you can check your FB page analytics by visiting your page and clicking on the “Insights” tab (It’s completely free!). Screenshot below. I would suggest measuring your post results now, then place your posts on a schedule based on the best times to post, then compare the results again to see how you did. You might be surprised that you’ve optimized your reach!

fbinsights

LinkedIn

With LinkedIn, you can use their built in analytics that can be found for your personal profile and your business page. For your personal profile, look for the sub-tab called, “Who’s Viewed Your Profile” under the main Profile tab when you’re logged into your account. You would be surprised what you will find there based on your activity and who is viewing your profile. For your business page, you can go to the Account and Settings drop-down menu located underneath your profile picture and click on the Company Page “Manage” link. From there, you will see an “Analytics” tab that gives you all the info you need on reach, engagement, followers and visitors.

Twitter

With Twitter, you can subscribe to the free version of Tweriod which will allow you to analyze up to 1,000 of your followers or you can pay up to $15 per month for as many as 50,000+ followers. What I like about this tool is it will provide you hourly stats and you can connect it to Buffer to automatically schedule your tweets.

Google+

With Google+, you can subscribe to the Timing+ platform and determine what are the best times for you to post based on past activity. It’s completely free to use.

Pinterest

Pinterest has its own analytics tool and it can be found here: Pinterest Analytics They just recently improved the Pinterest analytics dashboard, giving you a better understanding on your pin influence and who liked your pins and repins. 

Instagram

With Instagram, you can subscribe to Iconosquare to view your analytics. And it’s completely free to use! Great tool by the way.

Okay, so you now have all you need to effectively post to your social media platforms and ways to measure your results. What are you waiting for? Get posting! Feel free to share if you have any additional tools you use in conjunction with your favorite social media platforms. I always welcome input on what is the best tools on the web.

Until tomorrow…Day 7 of the UBC 

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Happy New Year! Welcome to 2014! I’m starting off January 1 with a full month of blog articles and it just so happens that it lands on my favorite themed day of the week called “WordPress Wednesday”. I am participating in the January Ultimate Blog Challenge once again so you will see blog posts coming from me for the next 30 days. As a fellow blogger (or blog reader), I encourage you to start off your blogging and blog marketing efforts by participating in some kind of challenge to jump-start your blog content generation. The more content you post and share, the better your chances of improving your SEO and the increase of traffic to your blog or website.

hangoutpluginimgcropSince it’s “WordPress Wednesday”, I want to share with you a dynamic and really cool WordPress plugin called the Hangout Plugin. If you have a WordPress site and you want to start hosting free or paid webinars for your business this year, then this is the must-have plugin you need installed on your site. (If you are not familiar with what a Google Hangout is, it’s a Google+ feature that allows you to host video calls for free.) Here’s why:

Five Reasons Why You Need the Google Hangout Plugin

  1. You can host webinars WITHOUT the expensive monthly fees – if you have previously subscribed to webinar platforms like GoToMeeting or GoToWebinar, then you pay way too much, especially if you do not host webinars on a regular basis. You can host an UNLIMITED number of webinars and invite as many participants as you want!
  2. You can host webinars directly on your own WordPress site and build your brand to give your business reputation a huge boost.
  3. Installation and configuration of the plugin is super-simple and you will be able to host a webinar in less than 10 minutes.
  4. You can easily collect registrations and opt-ins that can be integrated into your current email marketing platform. This will be a huge boost for your list-building efforts.
  5. You will have the convenience of sending reminders, follow-up emails and broadcast messages right from your dashboard.

I will be hosting a large amount of webinars this year, so I know I will be putting this plugin to good use. It’s well worth the $47.00 I spent. Later on this month, I will provide a quick training video and I will provide my own review of it in more detail.

If you have already purchased and you have been using this plugin, then feel free to share your experiences with it in the comments box at the bottom of this blog post.

Until tomorrow! (Day 2 of The Ultimate Blog Challenge)!