I’m taking today’s post just a little bit farther in from Wednesday’s post regarding Facebook interaction and how one word or one statement can kill your credibility as a business owner (or even a friend if the post or comment was targeted towards them). This time, I’m not targeting specifically “defaming” anyone or any group, but I want to share what I think is another way to devalue your reputation as a business owner. Let me explain…
Yesterday, I replied to a group post (not the UBC, by the way) as I wanted to provide a resourceful and useful answer to the question that was asked. What I did find after a few comments from other group members was one person was short in their response back, inviting this person to check out their free tutorials, but what I was seeing at the same time here is that this person was not 100% honest in that the other person receiving the invitation would not have known he/she would have to sign up on a list to receive the tutorial series. Okay…okay, so I may sound a little picky here, but I’ve learned through social media marketing that what really works with resonating with your followers (and fans) is making an authentic, personal connection, providing value and ultimately building your reputation that someone or many will want to work with you in the future. That is what is called “Relationship Marketing” and I don’t know anyone that can explain it better than Mari Smith and in her book, “The New Relationship Marketing”. (I’m not an affiliate; just providing a free shout-out about her book :))
According to Wikipedia, this is most of what I saw in a person’s comment yesterday when they were reaching out to help:
“As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”
How often do you visit your Facebook wall and you see someone promoting themselves over and over again to the point it sounds so cheesy and salesly? My guess is they’re probably not collecting too many customers or product orders this way. Sales posts almost sound so desperate, and you wonder why!
Okay, getting back to the group post yesterday…as a contributor, I did provide several replies to the person’s questions asked, but I did not pressure this person into buying anything from me, joining my list or anything like that. If you made the right connection with this person to begin with (making a good first impression), then it will be their decision to contact you if they require more help on a personal level. Chances are, they’re going to visit your website and take a look around and decide if they want to contact you for your services. Or maybe all they do is sign up for your blog posts or request your free offer. That’s a first step towards interest in the future. From what I could gather from yesterday’s group participation for this person, she was just starting out and may not have the budget to work with someone at the moment. That’s completely understandable. We all we’re in this person’s shoes at one time.
One last thing I want to add is I did take a moment and review the Facebook page and the website of the person I called out on the group discussion. I do this from time to time to see how businesses I may be in competition with present themselves. I was immediately turned off by this person’s About page as it included profane words within the content. I know it may just be me, but it lacked professionalism in my opinion. What doesn’t work for me doesn’t necessarily mean it won’t work for someone else.
Now that I have totally dissected a Facebook conversation and picked out everything I felt was wrong with it, I would like to hear what you think crosses the line of being “salesly” in a conversation or a marketing campaign. Share away! Leave your comments below.
Until tomorrow. Day 10 of the UBC
Like what you’ve read? Sign up below to receive regular updates.