Tag: Facebook.

facebooktipsIf you’re like me and you have many pages or groups you belong to on Facebook, it’s sometimes difficult to quickly find the page or group you want to access without having to search down your list. It’s especially time-consuming if you have to expand your FB groups list to find the group you’re searching for.

Well, here’s a super-quick video tip on how you can easily manage your Facebook pages and groups, placing them in a Favorites list for easy access when you are on your Facebook home page/timeline. Check it out below!

Feel free to tweet this!

#Facebook tip: Learn how to quickly manage your pages and groups, adding them to a Favorites list. Click To Tweet

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fb-ctaSo if you weren’t already aware of this, then I have some really cool news for you! Facebook has just rolled out a new feature on your Facebook business page! You can now customize Facebook’s embedded Call-to-Action (CTA) button that is located on your cover photo, just to the left of your “like” button. It wasn’t there until just over the past few weeks if you were on the lucky ones to have it show up on your business page. Unfortunately, it did not show up on my business page until yesterday. Now it’s on everyone’s business page that I’ve seen thus far! Yay!

Here’s a screenshot of my biz page highlighting the new CTA button:

adm-fb-cta

Why a Call-to-Action?

If you’re a business owner with a web presence, hopefully you know how super-important it is to have some type of call-to-action on your website or even on your social media platforms. You WANT to bring your followers back to your website, time and time again. A great way to do this…A CALL TO ACTION! This can be in the form of a free offer signup, a contact page, a store page or even just sending the reader to your blog page to leave a comment. It’s just that simple! Leave your readers wanting more, so give them something to pique their interest and potentially call upon you to work with them in the future. 

To make it super-easy for you to get your call-to-action button set up on your own Facebook business page, I’ve created a quick demo video below (4.5 minutes in length) so you can locate your button and customize it. It will only take you just a minute or two to set it up. The sooner you have your CTA button set up, the sooner you can start watching the increase of activity on your website or blog! 

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As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

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fb-likesI’m taking today’s post just a little bit farther in from Wednesday’s post regarding Facebook interaction and how one word or one statement can kill your credibility as a business owner (or even a friend if the post or comment was targeted towards them). This time, I’m not targeting specifically “defaming” anyone or any group, but I want to share what I think is another way to devalue your reputation as a business owner. Let me explain…

Yesterday, I replied to a group post (not the UBC, by the way) as I wanted to provide a resourceful and useful answer to the question that was asked. What I did find after a few comments from other group members was one person was short in their response back, inviting this person to check out their free tutorials, but what I was seeing at the same time here is that this person was not 100% honest in that the other person receiving the invitation would not have known he/she would have to sign up on a list to receive the tutorial series. Okay…okay, so I may sound a little picky here, but I’ve learned through social media marketing that what really works with resonating with your followers (and fans) is making an authentic, personal connection, providing value and ultimately building your reputation that someone or many will want to work with you in the future. That is what is called “Relationship Marketing” and I don’t know anyone that can explain it better than Mari Smith and in her book, “The New Relationship Marketing”. (I’m not an affiliate; just providing a free shout-out about her book :))

According to Wikipedia, this is most of what I saw in a person’s comment yesterday when they were reaching out to help:

“As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”

How often do you visit your Facebook wall and you see someone promoting themselves over and over again to the point it sounds so cheesy and salesly? My guess is they’re probably not collecting too many customers or product orders this way. Sales posts almost sound so desperate, and you wonder why!

Okay, getting back to the group post yesterday…as a contributor, I did provide several replies to the person’s questions asked, but I did not pressure this person into buying anything from me, joining my list or anything like that. If you made the right connection with this person to begin with (making a good first impression), then it will be their decision to contact you if they require more help on a personal level. Chances are, they’re going to visit your website and take a look around and decide if they want to contact you for your services. Or maybe all they do is sign up for your blog posts or request your free offer. That’s a first step towards interest in the future. From what I could gather from yesterday’s group participation for this person, she was just starting out and may not have the budget to work with someone at the moment. That’s completely understandable. We all we’re in this person’s shoes at one time.

One last thing I want to add is I did take a moment and review the Facebook page and the website of the person I called out on the group discussion. I do this from time to time to see how businesses I may be in competition with present themselves. I was immediately turned off by this person’s About page as it included profane words within the content. I know it may just be me, but it lacked professionalism in my opinion. What doesn’t work for me doesn’t necessarily mean it won’t work for someone else.

Now that I have totally dissected a Facebook conversation and picked out everything I felt was wrong with it, I would like to hear what you think crosses the line of being “salesly” in a conversation or a marketing campaign. Share away! Leave your comments below.

Until tomorrow. Day 10 of the UBC 

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