Today’s post is a continuation of yesterday’s WordPress video training tutorial on how to add widgets to your site sidebar. But I want to expand a little on something creative you can add to your site and be able to capture names and emails and that is in the form of a free offer. I’m a big proponent of developing and marketing a free offer for business websites because it’s an easy call-to-action step when a reader visits your site. I’ve covered this marketing concept at least twice in recent articles I have written. If you missed it, you can find one at this post, Create a Free Offer and They Will Come.
I have placed many a web form on my sites and client sites so I know how challenging it can be to decide what you want the free offer text to read, then follow that up with a web form to captures names and email addresses. But if you are using an email marketing platform like Aweber or MailChimp, then you can easily create the web form to match the brand and color scheme of your site, then just as easily add the web form code to a widget in your site sidebar.
In this video demonstration, I am going to show you how you can past the HTML form code into a Text Widget and how to use the Aweber form plugin to install your form as well. Yes, I’m a big fan of Aweber (yes, I’m an affiliate too!) and have been using their platform for five years now. You can try them out for $1.00 for 30 days, then decide if you want to subscribe with a monthly subscription cost of $19.00. It has been well worth the monthly cost because not only can you set up different lists for different email capture forms, but you can also set up a series of autoresponder emails to be scheduled and broadcast out to your subscribers. Another thing you may not know about Aweber is it has a blog subscription module that allows you to set up an email capture form and for those that subscribe, your blog post is automatically emailed out to your subscribers, much like Feedburner. The big difference is with Aweber is you can communicate to this same blog list in between blog posts with an email blast because you have a list built just around your blog subscribers. Plus it’s really easy to set up and create a much-more customizable web form than you cannot find on Feedburner. You can see my blog subscription web form on the top right-hand side of this blog article. Feel free to subscribe if you are interested in what I blog about. 🙂
Watch this video tutorial on how to add web forms to your site sidebar, then leave a comment or question for me. I promise I will reply back and share additional information if you are interested in learning more about WordPress setup and maintenance.
Until tomorrow (Day 20 of The Ultimate Blog Challenge)!