Here’s my second installment of Pinterest use and marketing that I want to share with you today. Yesterday’s topic was related to Pinterest marketing for your business and how you can get a jump-start on promoting your website using simple tools and plugins. If you missed this article, you can find it HERE.
Today, I want to cover how you set up your Pinterest business account and start “pinning” based on your interests and areas of expertise in your business. If you already have a personal profile account, you can also convert it to a business account with just a couple of additional steps to take. Pinterest rolled out the business account feature back in November 2012.
How to Set Up a Business Account:
Visit Pinterest at http://business.pinterest.com/
Create your business account by adding your business type, contact name, email address, password and business profile information.
Now if you already have a personal profile and want to convert it to a business page, you can go here: https://pinterest.com/login/?next=/business/convert/ Otherwise, you can keep your personal account intact and you can create a separate business account. You will go through a similar process as conversion, except you will get a chance to choose and create a new username.
Once you click on the “Convert” button, you will be taken to the section below when you can modify your existing Pinterest account details. First, you will have to select your business type.
Next, you will enter additional details such as your contact name and business name, plus you will have the ability to edit your “About” information and website information.
Lastly, you will have to agree with the new Terms of Service agreement for Pinterest. You’re now ready to convert!
Once you have converted your personal account or created a new business account, you have the next four options to choose from.
Verify your website. The first option is to verify your website with Pinterest. This will allow users to see your full website URL on your profile and in search results.
To do this, you will need to either upload an HTML file created by Pinterest to your web server or add a meta tag from Pinterest to your website. If you are using WordPress.org, the meta tag might be an easier option because you will just add it to your theme’s header.php file or in your theme’s settings where it allows you to add scripts in the header. Once you have either uploaded the file or added the meta tag, you can click the complete button. For me, I was able to FTP the Pinterest-provided HTML file to my domain root folder and I was easily verified.
If you converted from a personal account, chances are you already have board and pins to work with. If you don’t, go ahead and add the “Add Bookmarklet” to add the Pinterest “Pin It” Bookmarklet to your browser’s toolbar.
Drive traffic back.
Encourage your website or blog visitors to share your images with their Pinterest followers by adding the “Pin It” button to your website. You can grab a “pin-it” button from Pinterest’s goodie page here or you can find the “pin-it” button in several social media sharing plugins like ShareThis, DiggDigg or the Pinterest Pin It Button For Images.
Grow your audience.
Pinterest has also added new buttons to allow more people to see your latest Pinterest activity. This can be through a Pinterest follow button which you can find on Pinterest’s goodie page here.
You can also use either the profile widget or the board widget to showcase your latest pins or boards by selecting one of these on the Pinterest Buttons and Widgets page.
Follow the four steps above and you’ll be ready to grow and expand your Pinterest following.
Now your Pinterest account is open for business! Good luck and Happy “Pinning”!
If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your site using Pinterest.