Category: Website Marketing.

Recycle Arrows. Recycle symbolHave you ever prepared for an evening out only to go to your closet and you bore over all your outfits and you cannot find a one that works for where you are going? Well, I’m sure most people can relate. I’m using this as an example because you can apply this same indecision to whether or not to use old content to “repurpose” or reintroduce it to your blog audience. There have been days that I absolutely did not know what to write, but when I look back at some articles I wrote in the past, surely I can find something that may be of interest to my blog readers. Surely!? LOL

Yes, you can! You CAN repurpose your content and write some awesome new blog articles and here are 3 oh so easy ways to do it:

1. Round up your most popular blog posts.

Review your website stats to determine what your top three blog posts were. Regardless of how old they were, look for the ones that had the most comments and social shares.

Once you’ve identified what your top three posts are, extract the most valuable content from them. From there, reframe the content into shorter, valuable tips that you can share on your popular social media platforms. Try to create at least three tips per blog article. Right there, you can have at least nine tips to share on social media!

2.  Share “throwback” posts. 

In your daily social media strategy, don’t hesitate to share an old blog post (remember to post the most popular ones if you can). Your new followers will see new content and your veteran followers will be reminded of your article and they will be grateful for it.

If you decide you want to announce your blog post as a repost, be creative in how you word it so it looks something like this: #TBT for “throw-back Thursdays”. Or it can be just as simple as #repost. Always remember that your posts can be tweeted and retweeted at any time. I use the Twitter platform called Tweetadder to load up my tweets from my blog posts and it runs on a cycle so that my tweets are posted and reposted on a schedule. They call these evergreen tweets.

3. Create an update post.

If you have content that you shared a long time ago and you feel that you can make updates to that particular post, then go back to these posts and make an update to them. Your old and new followers will thank you for this. You may even have followers that will engage in a conversation about the updated information.

Now it’s your turn…

What are ways you repurpose your content? Do you let your old articles sit or do you reintroduce them to your followers? I would love to hear your thoughts by leaving a comment below.

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In your daily social media strategy, don't hesitate to share an old blog post. Yr followers will thank you!… Click To Tweet Identify what your top three posts are, extract the most valuable content from them and #repurpose it.… Click To Tweet What are ways you repurpose your content? Do you let your old articles sit or do you reintroduce them to yr… Click To Tweet
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one-pageHere lately, I’ve been noticing more and more small business owners and showcasing a one-page website using some really great premium WordPress themes that cater to just that. Having only one home page that allows for scrolling to get a glimpse of everything that a business does has become very popular. These kinds of one-page websites are called “tell-a-story” sites which provide a linear journey for the user, using parallax scrolling, that works particularly well for mobile devices that require scrolling as the main form of navigation. So these one-page websites are mobile-responsive, no doubt.

Tell-a-story sites provide a linear journey for the user, using parallax scrolling; great for mobile devices! Click To Tweet

When you think about how often you scroll down a page using social media platforms like Facebook, Tumblr or Pinterest, you’re enticed by what they have, so you’re going to keep scrolling and scrolling because they want you to stay on their platform. It just makes sense. You scroll down, there’s more, you scroll down farther and there’s still more. See what I’m getting at? You can make this work to your advantage if you have a scrolling one-page website.

Some of the elements that make up a beautifully laid out scrolling one-page website:

  • Full screen photography and galleries
  • Video clips
  • Text and narrative
  • Animated elements like an interactive portfolio gallery (great for graphic designers or web designers, photographers)

What I really want to share in this article is whether or not a one-page website is for everyone. You’ll need to look at both sides here. Let me share with you what the pros and cons of having a one-page website for your business would look like:

The Pros

  • Small businesses that really only need to publish their business purpose, address and business hours would benefit from just having a one-page website.
  • You can use storytelling to inspire action. By using a grid pattern of illustrated panels and interactive elements, you can entice your visitors towards the objective you have identified.
  • A single-page layout can force you to simplify your message. This can be a good thing. Over-thinking your message or your objective could hinder your visitor interest.
  • There is less to manage. With a one-page website, there is less to update and there is only one page to build.

The Cons

  • No room for a blog page
  • You’re selling products that need a dynamic eCommerce system with a store-front
  • Having only one page may inhibit your page rank because you’re not providing external links

If you decide you want to explore a one-page WordPress website, here is a list of awesome themes that you can check out:

Akin theme by Pixelenity (this is the theme I use for my own website, but I opted to also have additional pages for my blog and portfolio; not having my complete portfolio on the home page saved space for other elements)

Divi theme by Elegant Themes

Parallax Pro theme by StudioPress

One-Page themes by Themeforest

And if this isn’t enough, here’s a list of 80 more parallax scrolling themes you can check out!

Until tomorrow…Day 11 of the UBC

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My first post for January 1, 2015 is simply this…I’ve launched my new website today and I’m charging ahead with marketing my business like I’ve never marketed before! This is not a New Year’s Resolution, but a promise I have made to myself that I will be CONSISTENT in everything I do this year, personally and professionally. This includes, of course, how I manage my business and how I approach my marketing efforts. I have to be completely honest and say that I spent very little time marketing my own business last year, aside from the time I spent marketing for my client base. Because of my lack of marketing, my business has become stagnant and there has not been any real growth to show for it. I do have a good client base that I work with on a regular basis, but I’m really putting my business at risk if I’m not filling up my prospect pipeline on a regular basis. I may have an established client base, but I'm putting my biz at risk if I'm not filling my prospect pipeline. Click To Tweetrhino-300

I’ve wrote a number of articles on the importance of marketing (whether it’s website marketing or social media marketing), and I’m going to repeat what I’ve said before…set aside time each day to put your marketing plan in motion and just stay consistent with it. If you’ve got the right marketing tools in place and you’re tapping into all of the different social media platforms that work for your business, then there’s no excuse for you not to be spending time reaching out to your prospects.

Okay, okay. I get it. I need to follow my own advice and be proactive in what I preach to my clients. And I will. Promise. I know every time I reach out to my target audience, I make some kind of connection that could possibly turn into a client relationship. That’s not always the case, but in my experience with any kind of marketing, when you continue to publicize your brand, over and over again, someone in your audience is going to remember who you are and what you offer in your business. You will eventually have a captive audience, but you’ve got to work at it daily, at least an hour per day.

So with that being said, I’m off to finish writing up my 2015 marketing plan, followed by writing up the rest of my January blog editorial calendar. Hey, I’ve got 30 more blog posts to write for this month if I want to meet the Ultimate Blog Challenge! You with me?

Until tomorrow…Day 2 of the UBC  😀

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Have you ever heard of people you network with or a business coach mention the term, “marketing funnel”. The first time I heard it and someone was trying to explain it to me, my eyes just glazed over. I had no clue what it meant to create a marketing funnel for my business. Now I know and I wish I had put a realistic marketing funnel plan in place years ago. It’s not a new concept, but it is starting to show up more and more as I follow business owners and how they are marketing their website and services.

Let me see if I can explain it in simple laymen’s term so you better understand what it means to have a “marketing funnel”…

What does it mean?

Simply put, it’s a system that helps you track the stages consumers or customers travel through to eventually make a buying decision. Easy enough, right?

It also lets you know what your business needs to do to influence customers at each stage, such as follow-up telephone calls or sending them positive press reviews. A marketing person or team can guide this traffic — the prospective customers — through the funnel using strategies that are designed to be effective at each stage.

Now that you now have an idea of what a marketing funnel is, let’s explore how the “stages” begin and how they end to create the “funnel affect”.  Since the funnel starts out wide at the top and is really narrow at the bottom, you are able to fill something (like a container) up with a lot of material, but it’s what comes out at the bottom of the funnel that is truly important to what is being added to that container.

“The Five Stages of a Funnel”

salesfunnelmodelShown on the website sales funnel diagram on the right, you have a series of stages that the marketing funnel should follow and end with in order for it to be successful in any kind of business. This model can be used universally as any business marketing plan can go through the same stages, but the outcome may be different. Let’s break down each stage in more detail and I will offer you my advice on how to develop and implement each stage based on what I have created in my own business and my client’s businesses.

Stage 1 – Visitors

Obviously the first thing you need to do in your marketing funnel plan is to attract visitors to your website. This can be accomplished by developing a good SEO strategy and to also market your website through social media and inbound marketing.

Stage 2 – Engagement

Not that you have attracted visitors to your site, you want to be able to keep them engaged or interested in what you are offering in terms of your expertise and this can easily be accomplished by posting blog articles designed around your service offering(s). If your visitor likes what they read, then they will likely subscribe to your blog. That’s engagement that will grow as your visitor traffic grows. You may get a lot of visitors, but not all of them will stay engaged with you. The funnel size starts to get smaller in size, just like the funnel walls do.

Stage 3 – Call to Action

What is very important to provide to your engaged readers is some kind of call-to-action concept either on the end of each of your web pages or at the end of each blog post. You can also provide a call-to-action offer on your site sidebar so that it is visible on each one of your pages or posts. You can have a  call-to-action on a stand alone landing page. This call-to-action offer can be a blog subscription offer, a freebie special report or a sample of an info audio that people can listen to. It can even be an offer to provide a small block of consultation time or coaching time. In order to move to the next stage, you want to be able to continue to communicate to those that opt to receive your free offer. This can easily be accomplished by providing a registration web form with a name and/or email field right below the free offer description. Most times you will find the web form on a website or blog sidebar where it is visible as soon as a visitor lands on the home page. Again your call-to-action subscribers may be smaller than the visitors to your site…the funnel wall becomes even smaller.

Stage 4 – Interaction

Now that you have provided a call-to-action offer and you are now collecting the names and email addresses of interested readers and those interested in what you offer in terms of content and expertise, then you want to continue this interaction with them through email marketing techniques. You always want to let your captured audience know that you are going to continue to provide them with useful information beyond your website. They may never return to your website, but they can still be communicated to through email campaigns. You can also let them know of special offers, webinars, events that you are hosting or managing. These can be free offers or these can be paid offers. Consistency in your interaction with your subscribers or followers will allow them to gain your trust in what your business can do for them. It may not be an overnight connection, but you will be able to convert interested followers into clients through consistent interaction with your audience. Again, the funnel wall becomes smaller here because the interaction will allow you to continue to keep followers or lose your followers because they feel they have received the information they need and they may decide to opt out and not stay on your “list”.

Stage 5 – Conversion

This last stage of your marketing funnel plan is ultimately the most important part of the funnel and that is whatever is at the bottom of that funnel successfully makes its entry into the container it’s going into…your business. It’s the most concentrated area of the funnel. You WANT to convert your interested subscribers or potential clients. And by following the first four stages successfully, your conversion rate should increase. You may not convert every visitor to your website, and that is okay. No one has a 100% conversion, but the more visitors you have to your website, the more client or customer conversions you will have over time.

If you are interested in developing a marketing funnel plan for your business for 2013, feel free to contact me and I will be happy to provide a business model assessment and a phone consultation that will guide you through this process. (my call-to-action)

Until tomorrow (Day 6 of The Ultimate Blog Challenge)!