Here lately, I’ve been noticing more and more small business owners and showcasing a one-page website using some really great premium WordPress themes that cater to just that. Having only one home page that allows for scrolling to get a glimpse of everything that a business does has become very popular. These kinds of one-page websites are called “tell-a-story” sites which provide a linear journey for the user, using parallax scrolling, that works particularly well for mobile devices that require scrolling as the main form of navigation. So these one-page websites are mobile-responsive, no doubt.Tell-a-story sites provide a linear journey for the user, using parallax scrolling; great for mobile devices! Click To Tweet
When you think about how often you scroll down a page using social media platforms like Facebook, Tumblr or Pinterest, you’re enticed by what they have, so you’re going to keep scrolling and scrolling because they want you to stay on their platform. It just makes sense. You scroll down, there’s more, you scroll down farther and there’s still more. See what I’m getting at? You can make this work to your advantage if you have a scrolling one-page website.
Some of the elements that make up a beautifully laid out scrolling one-page website:
- Full screen photography and galleries
- Video clips
- Text and narrative
- Animated elements like an interactive portfolio gallery (great for graphic designers or web designers, photographers)
What I really want to share in this article is whether or not a one-page website is for everyone. You’ll need to look at both sides here. Let me share with you what the pros and cons of having a one-page website for your business would look like:
- Small businesses that really only need to publish their business purpose, address and business hours would benefit from just having a one-page website.
- You can use storytelling to inspire action. By using a grid pattern of illustrated panels and interactive elements, you can entice your visitors towards the objective you have identified.
- A single-page layout can force you to simplify your message. This can be a good thing. Over-thinking your message or your objective could hinder your visitor interest.
- There is less to manage. With a one-page website, there is less to update and there is only one page to build.
- No room for a blog page
- You’re selling products that need a dynamic eCommerce system with a store-front
- Having only one page may inhibit your page rank because you’re not providing external links
If you decide you want to explore a one-page WordPress website, here is a list of awesome themes that you can check out:
Akin theme by Pixelenity (this is the theme I use for my own website, but I opted to also have additional pages for my blog and portfolio; not having my complete portfolio on the home page saved space for other elements)
And if this isn’t enough, here’s a list of 80 more parallax scrolling themes you can check out!
Until tomorrow…Day 11 of the UBC
Like what you’ve read? Sign up below to receive regular updates.