Earlier this week, I shared with you the Top Five video streaming platforms that you can choose from, so I found it appropriate to end the week with a post on video marketing. Here in the next few weeks, I am going to embark on the task of video marketing for my own business. Sure, I have recorded videos of my WordPress training in the past, but I want to be able to put my face in the videos this time and demonstrate what I am passionate about and that is using the tools available to you to market your business effectively. I’m actually in the market of finding a reliable video recorder that all I have to do is click a button and I’m live and alive!
So today, I want to share with you Top Ten Video Marketing Tips to help you get a jump start on creating videos and sharing them so that it improves your SEO. You don’t want to miss these tips! Read on.
Ten Tips for Video Marketing for Your Business
- Content that Sells – I don’t think I have to explain in detail that content, whether it’s on your website or blog, needs to be engaging and interesting to gain a following from your readers. You want to keep the visitor on your site, so what you have to say is very important. The same applies with creating videos pertaining to your business. They have to be interesting in order for your viewer to watch the complete video and make a decision on whether or not they want to do business with you.
- Choose Your Title Carefully – Choosing the right words to formulate your title can mean the difference between a client prospect and a client sale. Your video title will be searchable by Google and other search engines, so make it count!
- Review How Video Marketing is Working for Others – It doesn’t hurt to review the traffic to other video marketers that share your niche. See what is working for them. View their videos to get ideas to strengthen your own marketing. As long as your are not plagiarizing their content, then you are not breaking any laws.
- Make the First 15 Seconds Count – Make those first few seconds of your video compelling enough that the viewer is willing to watch the rest of the video. Be professional in your entrance and don’t make your audience fall asleep.
- Keep It Simple – Sometimes plain and simple can get your point across. Don’t use a lot of jargon and complicated words that will bore your audience. This goes along with making the first 15 seconds count.
- Stay on Topic – Just like any content you share, be sure to stay on topic with your audience. Once you start to stray away from your target topic and content, again, your viewers will lose interest and leave your video and/or your site.
- Analyze Your Audience – Does your audience have a need or challenge that only YOU can solve for them? Are you able to detect a trend in what your audience is looking for? If so, grab that opportunity to target them with every ounce of information you know you can share. That will grab their attention!
- Be Consistent in Your Message – This tip can easily be related to Tip#6, “Stay on Topic”, but I believe it’s much more than that. What I mean by this is you stay on topic, but whatever you decide you want to share with others, be sure you mean and say the same thing. In other words, practice what you preach. Mean what you say. Just be consistent.
- Make Your Content Timeless – If your content is consistent, compelling and on topic, then your content will surely be timeless.
- Post Consistently – This applies to any marketing technique, especially video marketing. The more you record, post and share your content, and you do it consistently (three to four times per week), then the more chances your videos will be visited, watched and your visitors will build a trust between you and your business practice.
If you feel you have other video marketing tips you want to share, please feel free to by commenting at the bottom of this post. I urge you to add video marketing ot your daily, weekly or monthly marketing plan. Oh, and be sure to track your results to see if video marketing is working for you. If someone completes a contact form, be sure one of the fields asks the question, “How Did You Find Out About Us?” You may be surprised that they watched one of your videos!