Category: Social Media Marketing.

As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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marketingsuccessOn today’s second installment of the “Blog Traffic Series” posts, I want to cover a subject that can be a challenge to many that have either contemplated having a blog, but have not followed through with or they have started a blog, but have not been consistent in producing interesting and readable articles…better known as FRESH CONTENT.

Producing fresh content is key in a number of ways. Let me share with you tips that will help you get a “fresh” perspective on starting and continuing with your blog writing and posting.

Post Fresh Content Often

Posting fresh content daily or weekly provides your major search engines information that they will find “newsworthy” and will most likely crawl your site more often, putting your words or keywords at the top of the “keyword chain”. Thus, this will help your placement on a search page, preferably at the top of page one of a Google search.

Post and They Will Come…and Stay

The more content you provide on your blog or website, the more your visitors will stay on your site longer because they are interested in what you are writing about. It’s a great way to display your expertise in your niche market too.

The more content you provide on your blog or website, the more your visitors will stay on your site longer.… Click To Tweet

Make Your Blog Visible in Social Media

And here’s an obvious reason you need to post blog articles regularly…such an easy way to market your website beyond just your website or blog. I’m referring to social media marketing, of course. There are a number of ways you can connect your blog so it’s posted on Facebook, Twitter, LinkedIn, Google+ and Pinterest. And if you have a decent following on one or all five of these popular social media platforms, then you have yet another reach beyond just your regular website or blog traffic.

Here’s just a quick list of the social media plugins I use that are associated with my blog here on the Digital Marketing Maven website:

So remember the next time you don’t feel like blogging or don’t feel you have enough time to blog, reconsider what you may be missing in terms of traffic and business conversion. Hopefully Monday’s article will inspire you. 🙂 And I’m not saying this because I’m being really challenged with writing a blog post every day for the month of January either! LOL Make time to write fresh content for your business. You may not see the increased traffic results or increased client interaction overnight, but you will see long-term results as long as you stay consistent with blogging. That goes for any kind of marketing for your business…just be consistent with it! 

Until tomorrow…Day 15 of the UBC

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As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

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fb-likesI’m taking today’s post just a little bit farther in from Wednesday’s post regarding Facebook interaction and how one word or one statement can kill your credibility as a business owner (or even a friend if the post or comment was targeted towards them). This time, I’m not targeting specifically “defaming” anyone or any group, but I want to share what I think is another way to devalue your reputation as a business owner. Let me explain…

Yesterday, I replied to a group post (not the UBC, by the way) as I wanted to provide a resourceful and useful answer to the question that was asked. What I did find after a few comments from other group members was one person was short in their response back, inviting this person to check out their free tutorials, but what I was seeing at the same time here is that this person was not 100% honest in that the other person receiving the invitation would not have known he/she would have to sign up on a list to receive the tutorial series. Okay…okay, so I may sound a little picky here, but I’ve learned through social media marketing that what really works with resonating with your followers (and fans) is making an authentic, personal connection, providing value and ultimately building your reputation that someone or many will want to work with you in the future. That is what is called “Relationship Marketing” and I don’t know anyone that can explain it better than Mari Smith and in her book, “The New Relationship Marketing”. (I’m not an affiliate; just providing a free shout-out about her book :))

According to Wikipedia, this is most of what I saw in a person’s comment yesterday when they were reaching out to help:

“As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”

How often do you visit your Facebook wall and you see someone promoting themselves over and over again to the point it sounds so cheesy and salesly? My guess is they’re probably not collecting too many customers or product orders this way. Sales posts almost sound so desperate, and you wonder why!

Okay, getting back to the group post yesterday…as a contributor, I did provide several replies to the person’s questions asked, but I did not pressure this person into buying anything from me, joining my list or anything like that. If you made the right connection with this person to begin with (making a good first impression), then it will be their decision to contact you if they require more help on a personal level. Chances are, they’re going to visit your website and take a look around and decide if they want to contact you for your services. Or maybe all they do is sign up for your blog posts or request your free offer. That’s a first step towards interest in the future. From what I could gather from yesterday’s group participation for this person, she was just starting out and may not have the budget to work with someone at the moment. That’s completely understandable. We all we’re in this person’s shoes at one time.

One last thing I want to add is I did take a moment and review the Facebook page and the website of the person I called out on the group discussion. I do this from time to time to see how businesses I may be in competition with present themselves. I was immediately turned off by this person’s About page as it included profane words within the content. I know it may just be me, but it lacked professionalism in my opinion. What doesn’t work for me doesn’t necessarily mean it won’t work for someone else.

Now that I have totally dissected a Facebook conversation and picked out everything I felt was wrong with it, I would like to hear what you think crosses the line of being “salesly” in a conversation or a marketing campaign. Share away! Leave your comments below.

Until tomorrow. Day 10 of the UBC 

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pinterestAre you one of many business owners that have no clue where to start with using Pinterest to market your business? Do you feel it’s not for you to use to market to your audience? Did you know Pinterest is second in popularity under Facebook for visual marketing? It’s true! Your post is more likely to be read and liked if it shown as a graphic image, coupled with content to make it interesting to your followers.

Well, let me help you get a kick start on what are my 5 easy tips to follow to finally put your Pinterest account in motion and utilize it more to market your business this year. 

As part of my marketing goals for 2015, I want to really focus on Pinterest marketing, taking the whole month of January, reintroducing myself to the updated features and analytics that it offers. Just like any social media marketing platform, there will be feature updates and new policies to read up on and adhere to.

Let’s get started on the tips…

1. Set up your Pinterest business account

Setting up a business account for Pinterest is really easy. You can either convert your existing personal account to a business account or you can set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a series of Pinterest marketing tips I shared.

2. Have a specific Pinterest marketing goal

Decide what you want your focus to be. Do you want to focus on more sales? Engagement with your audience? More traffic? More followers? Whatever your preference is, set your goals and stick to it throughout the year. Be sure to track your metrics by using WP Pinner or Tailwind or even the Pinterest analytics section within your account. All of these will work. Just stick with the one that you can easily understand.

3. Create boards with exclusive content

Make a board with exclusive content that you want to feature your business product or services, then promote this board to ALL your social media channels. This will drive traffic to it and create the engagement or increase in sales that you were looking for.

4. Use pin it buttons and Pinterest follow buttons to make it easy for others to share your images

Here’s an article I also wrote last year with several different plugins you can install to add the different pin it buttons and a Pinterest follow button. Of course, many of your different social media share buttons already include a Pinterest icon for people to click on and share your images too.

5. Create your images using these simple tools

Here’s a list of easy platforms to create your images aside from the popular platforms like PicMonkey and Canva that I’ve used and loved.

Last of all, besides following all of my tips above, most importantly, pin often! Just like any social media marketing platform, if you are not consistent with posting, you will not see any result of your efforts. Pin on!

Until tomorrow…Day 9 of the UBC 

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