I’ve really been putting my nose to the grind these last few weeks on how I want to approach my website marketing efforts for 2014 and there is a concept that has been out for years, but I don’t think it’s utilized enough and that is called podcasting. For those of you who don’t know what podcasting is, it’s a method of distributing multimedia files (such as audio programs or music videos) over the Internet, using either the RSS or Atom syndication format, for playback on mobile devices and personal computers. “Pod” comes from iPod and “casting” comes from broadcasting.
Because of the popularity of mobile devices such as smart phones, you can easily download a podcasting app and start listening to podcasts immediately that you have subscribed to. With this easy access to podcasts, you have an increased audience that will listen to what you have to say. Just like any social media outlet, podcasting can be a new way you can market your business next year. If you enjoy recording your content such as your blog posts, then you should consider podcasting so you can reach a whole new audience that you can lead back to your website or blog site.
You can read more about the increased popularity of podcasting on an article posted by Social Media Examiner (my fave social media resource site!) here: http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/
And the expert podcasting resource person mentioned in the above article, Cliff Ravenscraft, can be found here:
http://podcastanswerman.com/ I will definitely be reading his resource articles over the next few weeks!
And just so you have the inside scoop on which WordPress podcasting plugin that SME and Cliff is using, it’s called the PowerPress plugin and it’s got a lot of great ratings on it. You can find it here: http://wordpress.org/plugins/powerpress/
Feel free to share your experience with podcasting in the comment box below if this is something you have already been implementing in your business. And let me know what plugin you are using if you have it installed on your WP site. I would love to hear how it’s working for you. I’m definitely going to add it to my marketing plan next year!