It’s Pinterest week at the Digital Marketing Maven blog!
I’m starting off this week of blog articles that are themed around Pinterest and how to use it effectively to market your business. If you don’t already have a Pinterest account set up, then I highly recommend you subscribe and start “pinning”.
Just to give an idea of how popular Pinterest is now than it was just a year ago, it had topped Google+, LinkedIn and YouTube combined, and in February 2012, Pinterest beat out Twitter for the first time. With the rise of mobile marketing and mobile e-commerce, having the ability to market your business with visual imaging is what attracts readers, thus attracting potential clients or customers to your site. Have you noticed the boom of images being posted on Facebook lately? There’s a reason for that. Facebook followers are attracted to visual messages. It’s called “visual marketing”. I love reading tips, quotes, inspirational messages I see captioned on visually appealing images. It’s just something that is attractive to the human eye. With that attraction comes an interest in what you are posting. Well you can now post your “interesting images” on Pinterest, but have more of a focus and message that can really bring in traffic to your own site. Social media has a way to attract traffic, but just like anything else, you need to spend time in using it everyday.
Let me give you a little example of what Pinterest is…
Pinterest’s tagline is: “A place to organize and share things you love”.
- When you have something you want to share with the world, whether it’s something you have or it’s something that one of your friends or family has that you want to share, you place it on a bulletin board for the world to see. This could be a “brag board” right on the front of your refrigerator! Now take this concept and put it online for the internet community to see. Anything you find interesting online…a website you want to bookmark, a product you want to buy…Pinterest is a great way to do this.
- It’s a public shared bulletin board for all to see. It’s a place to share and obtain new ideas from the growing community of other Pinterest users. You and your friends can follow each other’s boards and you can search the entire Pinterest community for others who have pinned topics that interest you. You follow them and they can follow you, in return.
So now that you know a little about how Pinterest works, you just need to know how it will work marketing your business. That’s simple!
Follow these three hot tips to get a jump-start on Pinterest Marketing:
The great thing about marketing your brand is it’s a visual portal to your website, whereas with the Facebook platform, you create social relationships that could lead to interest in what you sell. with Pinterest, it’s a great opportunity to use social media a little differently, with a focus on content first, followed by social interactions second.
Add a Pinterest follow button to your site. If you use WordPress.org for your blog or website, you can use the plugin called the Pinterest “Follow” Button and choose from different icon buttons available or you can create your own and upload it to the plugin configuration page. Here’s a screenshot of the different buttons they offer from the plugin. If you do not use WordPress.org, you can visit Pinterest’s goodie page that has different “pin it” buttons you can pull from there too.
Add a ‘Pin It’ button to your site. You can have a “pin” button sit next to any of your images on your site so it can be pinned and associated with a page or blog post that the image resides on. Again, there’s a WordPress.org plugin that can provide a “pin it” button, plus allow you to hover over a image and it will provide a way to click the image and “pin it” too. It’s called the Pinterest Pin It Button For Images plugin. For non-WordPress.org blogs, you can also find “pin-it” buttons on the Pinterest goodie page. Here’s a screenshot of what it looks like when you mouse over an image on my recent blog post.
Invite other members to follow your boards and pins. Any chance you have to promote your Pinterest board and pins, then make sure you are doing this as much as you promote your Facebook or Twitter account. If you’ve got a Twitter or Facebook account, link to Pinterest on there and ask people to join.
Let me know if you have any questions or comments you want to share about Pinterest. I’m still growing my following and boards, but I would love to have you follow me. Here’s my profile: http://pinterest.com/alethamcmanama/ Or you can click on my Pinterest button on my sidebar to follow me.
Tomorrow’s Pinterest Topic: Your Pinterest Account is Now Open for Business!
Until tomorrow (Day 21 of The Ultimate Blog Challenge)!