For my seventh and final installment of Pinterest marketing and use, I want to provide an explanation of what “pinfluence” means for someone that uses Pinterest and how they can effectively measure their pin activity as an aggressive part of their marketing efforts.
If you have missed the first six Pinterest posts I have published this week, you can catch up on reading those articles HERE.
Definition of Pinfluence:
A relative measure of your popularity, influence, activity, reach (& celebrity levels if applicable) on Pinterest on the scale of 100. It also decides monetary value of your pins & traffic your pins generate.*
* Source: Pinpuff.com
Now that you have an idea of what Pinfluence is, let’s explore how you can measure it with three tools available online that provides a comprehensive scoring system for you.
I mentioned above Pinpuff.com and it is the most popular free-to-use tool that measures a Pinterest user’s influence, reach and virality on Pinterest.
Here’s how Pinpuff works:
First, add your email address and Pinterest username into the fields on the Pinpuff home page. If my profile URL is http://pinterest.com/alethamcmanama, then my username will be “alethamcmanama”.
The next screen that pops up shows your Pinfluence score. To determine how good your score is, you can measure it by going to this page on Pinpuff: http://pinpuff.com/pinfluence.php Based on the score that shows for me, I need to work on my “pin” activity!
I also captured my screen when I clicked on the “Your Score Profile here”. Below is what Pinpuff calculated on my profile. Again, I can see where I can improve in how much I pin and how effective are my pin boards based on how I named them or the pins I set up within my boards. Great information to take into account and correct it so I can improve my Pinfluence score. Very interesting.
Lastly, I have a screenshot measure of the activity on all my boards and pins. Again, I can see where I can improve in my pin activity.
PinReach is another free “pinfluence” and analytics platform that you can use. You will need to create a login for it and activate your account once they send you a confirmation email to do so. Once you are logged in, it will immediately start calculating your latest analytics in your pins, repins, likes, liked, followers, following, comments, boards and community boards.
I must caution you. Don’t expect your analytics to come up right away when you log into your account. Your activity will show like below until it comes up.
You can find out what your PinReach score means by visiting this page: http://www.pinreach.com/score_details
Lastly, Pinfluencer is a premium analytics platform you can subscribe to as well. You can sign up for their 21-day free trial, which doesn’t provide you with any pricing on their site. I suspect they will let you know once they email you that the trial is over? I couldn’t find anything on a Google search on how much it costs for using the premium features on Pinfluencer. The trial does not include “Promotions”. I did hear that it’s similar to how Facebook allows you to create ads and promotions. Pinfluencer has that same concept, but again, it doesn’t tell you how much it costs on their website.
Also, when you sign up for a trial with Pinfluencer, you won’t receive your analytics report for 24 hours. I’m sure once you do get it, it will give you some great information on where you stand with your Pinterest activity.
There you have it. I would look at choosing one “Pinfluence” platform and sticking with it. It’s enough that you have to manage your Pinterest account. Don’t overwhelm yourself with grabbing every Pinterest tool and platform as you will find yourself not sticking with using it. Take it from someone who knows!
If you are already using a Pinterest measuring tool, let me know what you are using and whether or not it’s working for you. I would love to receive your comments below!
Until tomorrow (Day 27 of The Ultimate Blog Challenge)!