Category: Pinterest for Business.

pinfluence_PinFor my seventh and final installment of Pinterest marketing and use, I want to provide an explanation of what “pinfluence” means for someone that uses Pinterest and how they can effectively measure their pin activity as an aggressive part of their marketing efforts.

If you have missed the first six Pinterest posts I have published this week, you can catch up on reading those articles HERE. 

Definition of Pinfluence:

A relative measure of your popularity, influence, activity, reach (& celebrity levels if applicable) on Pinterest on the scale of 100. It also decides monetary value of your pins & traffic your pins generate.*

* Source: Pinpuff.com

Now that you have an idea of what Pinfluence is, let’s explore how you can measure it with three tools available online that provides a comprehensive scoring system for you.

I mentioned above Pinpuff.com and it is the most popular free-to-use tool that measures a Pinterest user’s influence, reach and virality on Pinterest.

Here’s how Pinpuff works:

First, add your email address and Pinterest username into the fields on the Pinpuff home page. If my profile URL is http://pinterest.com/alethamcmanama, then my username will be “alethamcmanama”.

pinpuff-login-screen

The next screen that pops up shows your Pinfluence score. To determine how good your score is, you can measure it by going to this page on Pinpuff: http://pinpuff.com/pinfluence.php Based on the score that shows for me, I need to work on my “pin” activity!

pinpuff-score

I also captured my screen when I clicked on the “Your Score Profile here”. Below is what Pinpuff calculated on my profile. Again, I can see where I can improve in how much I pin and how effective are my pin boards based on how I named them or the pins I set up within my boards. Great information to take into account and correct it so I can improve my Pinfluence score. Very interesting.

pinpuff-measure

Lastly, I have a screenshot measure of the activity on all my boards and pins. Again, I can see where I can improve in my pin activity.

pinpuff-board-activity

PinReach is another free “pinfluence” and analytics platform that you can use. You will need to create a login for it and activate your account once they send you a confirmation email to do so. Once you are logged in, it will immediately start calculating your latest analytics in your pins, repins, likes, liked, followers, following, comments, boards and community boards.

I must caution you. Don’t expect your analytics to come up right away when you log into your account. Your activity will show like below until it comes up.

pinreach-analytics-dashboard

You can find out what your PinReach score means by visiting this page: http://www.pinreach.com/score_details

pinreach-score-range

Lastly, Pinfluencer is a premium analytics platform you can subscribe to as well. You can sign up for their 21-day free trial, which doesn’t provide you with any pricing on their site. I suspect they will let you know once they email you that the trial is over? I couldn’t find anything on a Google search on how much it costs for using the premium features on Pinfluencer. The trial does not include “Promotions”. I did hear that it’s similar to how Facebook allows you to create ads and promotions. Pinfluencer has that same concept, but again, it doesn’t tell you how much it costs on their website.

Also, when you sign up for a trial with Pinfluencer, you won’t receive your analytics report for 24 hours. I’m sure once you do get it, it will give you some great information on where you stand with your Pinterest activity.

There you have it. I would look at choosing one “Pinfluence” platform and sticking with it. It’s enough that you have to manage your Pinterest account. Don’t overwhelm yourself with grabbing every Pinterest tool and platform as you will find yourself not sticking with using it. Take it from someone who knows!

If you are already using a Pinterest measuring tool, let me know what you are  using and whether or not it’s working for you. I would love to receive your comments below!

Until tomorrow (Day 27 of The Ultimate Blog Challenge)!

Warmly,

a-sig

pinterest-pin-me-noteFor my sixth installment of Pinterest marketing and use, I want to share with you the Top 5 Tools for Creating “Pinnable” Images for Pinterest. If you are not a graphic designer or you cannot invest a lot of money into an expensive software like Photoshop, then here are some cool platforms that you can use for free to create cool “pinnable” images.

If you have missed the first five Pinterest posts I have published this week, you can catch up on reading these articles HERE.

1. Microsoft Office using Word, Excel or PowerPoint

If you already use Microsoft Office on your computer, then you have these programs at your fingertips to create creative images complete with tables, graphs or infographics. Infographics is the new visual marketing phenomenon that you cannot miss. It’s all over Facebook and your popular social media marketing blogs.

One of my favorite social media resource blogs, HubSpot, provides a great tutorial HERE on how to create infographics for your Pinterest account using PowerPoint.

2. PicMonkey

I mentioned PicMonkey in my earlier Pinterest article when creating your image for a “Pin It to Win It” contest. It’s free and easy to use and you can take your uploaded photos and add all sorts of cool effects to it. You can add text, draw, adjust lighting, etc. You have to give it a try even if you don’t think you’ll add your images to Pinterest! Check out this image I took minutes to “pretty up” and add to this post (added my URL and the green arrow).

pic-monkey-sample_551x203px

3. Instagram

I’m one of the 100 million users that has an Instagram account because I LOVE the way I can take pictures on my smartphone and add some effects to make my pics look vintage, classy, greyscale…the list goes on. You can make even your most boring pics look cool with the list of filters and borders they provide. Here’s a picture of my daughter, Chloe, with a little added effect and border.

chloe-instagram

4. Share as Image

If your specialty is words and not photos, this tool will open a lot of doors for you on Pinterest. Formerly Pin a Quote, Share As Image is a free tool to turn any text on the internet into an image. This works especially on Pinterest if you have something inspiring to share, as many people have boards reserved for just inspirational quotes.  You can subscribe to their free version which limits your font family, font color and background colors or you can subscribe to their Pro version at a cost of $6.99 one-time fee.

Here’s one of my quick creations using my own website to grab text from:

pin-as-image

5. Pinstamatic

Now here’s an image creation tool I really love! It’s a the top of my list! Pinstamatic is a creative and easy way to create “pinnable” content. While you can already create quotes with Share As Image and edit photos extensively with PicMonkey, Pinstamatic lets you pin sticky notes, screenshots of webpages, album covers from Spotify, images of Twitter profiles, locations with commentary, and even calendar dates. This simple tool makes it easy to create content for Pinterest without having a photo to use first.

Check out this one I created in just seconds from the Instagram picture I posted above!

chloe-pinstamatic

If I didn’t list above any image creation software that you use that is free or inexpensive, please feel free to share what you are using in the Comments box at the bottom of this post. I would love to hear what you use to make your “pinnable” images!

Tomorrow’s Pinterest Topic: How to Measure Your “Pinfluence”

Until tomorrow (Day 26 of The Ultimate Blog Challenge)!

Warmly,

a-sig

 

PinterestAppsPluginsDownload

With my fifth installment of Pinterest marketing and use, I want to share with you the top plugins, tools and apps that make your Pinterest experience much easier to manage and monetize on your business or personal blog or website.

Here’s my top 5 list of plugins

1. Pinterest “Follow” Button

If you are not familiar with adding HTML code that Pinterest.com provides to you to add a “follow” button to your site sidebar, this plugin provides you the ability to drag and drop the Pinterest “Follow” Button widget into your preferred position on your sidebar and choose which follow button icon that suits your fancy (or at least works for your site layout). Here’s a screenshot of the different icon selections you can choose from.

pinterest-follow-screenshot

 

2. Pinterest “Pin It” Button

Other than manually adding a “pin it” button using the HTML code from Pinterest.com’s Goodie page each time you post to your blog, you can easily install the Pinterest “Pin It” Button plugin and it will provide a “pin” button for you to choose whether you want it to appear at the top of posts, at the bottom of posts, or both – and you can specify which pages or posts it should appear on. Here’s a screenshot of the admin panel that allows you to customize your “pin it” button. It’s pretty straightforward to set up.

pin-it-button-admin

 

3. Pinterest Pinboard Widget

If you want to add some spice to your site sidebar (because it’s just chock full of text and NO images), then I recommend you install and configure the Pinterest Pinboard Widget. It displays your latest pins as a widget in any widgetized area of your blog. From an increased blog traffic perspective, it’s really useful for convincing readers to follow you on Pinterest, with a sneak peek into your pin boards. Here’s a screenshot of what the pinboard looks like in a Twenty Eleven theme. Or you can check it out on my blog sidebar to the right of this article.

pinboard-widget

 

4. WP Pinner

WP Pinner: this plugin is known as the “Ultimate Pinterest dashboard inside your own WordPress admin area”. It allows you to manage your Pinterest account right inside your WordPress site dashboard. You can easily auto-pin WordPress postsschedule your pins throughout your day, auto-follow users to get noted and keep track of your account (CTR, clicks, likes, repins, reach, etc). And you can do all this for free! I’ve shared their intro video below on how it all works. Check it out.

5. Pinterest Pin It Button For Images

The Pinterest Pin It Button for Images plugin allows you to add a “Pin It” button over your images, so users can add it to Pinterest easily. This is one I definitely use when you hover over any of my images on my site. Love it! Here’s a snapshot of how the admin setup for this plugin looks. And I’ve also included a screenshot of how it appears when you mouse over an image.

pin-button-for-images-screenshot

 

pin-it-button-screenshot

Pinterest Apps for your smartphone or tablet

1. Pinterest App

If my search for a Pinterest app for iPhones and iPads, you can find it HERE. I couldn’t find anything else other than this one, but I’m sure more Pinterest apps will be created as the platform grows.

If I didn’t list above any plugins or resources that you are using on your blog or website, please feel free to share what you are using in the Comments box at the bottom of this post. I would love to hear what is working for you in your efforts to market your business using Pinterest!

Tomorrow’s Pinterest Topic: How “Pinfluential” Are You?

Pin-It-To-Win-It

Here’s my fourth installment of Pinterest marketing and use that may be something you didn’t think of that you can actually participate in if you want to gain more exposure in your business. Run a Pinterest “Pin It” contest!

Let me explain how you can create and manage a “Pin It to Win It” contest:

“Pin It to Win It” Pinterest contests (or PITWI) have become extremely popular as Pinterest traffic increases. People love to win things and this is a great opportunity to promote your business AND give something away. It’s a great way to have followers promote your product or service, and in return, they have a chance to win something you have offered to give away for free.

  1. Decide what you want to give away. Do you have a feature product or service that someone would benefit from? Possibly a paid “inner circle” membership club? A recently published book? Just make sure it’s something that someone would be able to use…better yet, make sure it’s something YOU would use.
  2. Determine how long you want to run the contest. I would suggest no more than two weeks because you can create a sense of urgency for your entrants to participate. Less time for the contest, more interest and pins abound!
  3. Create your own contest graphic to “pin” to your Pinterest account. You don’t have to be a graphic designer to create your own contest image. Use a web-based program like PicMonkey that will allow you to get creative with your image.
  4. Pin your contest image to your Pinterest board. I would create a board specific to your PITWI contest. Be sure to link your pinned contest graphic to Facebook, Twitter and your website. You want to make sure you are directing traffic to your business site or your Facebook business page.PITWI-boards
  5. Now that you’ve pinned your PITWI contest image, it’s time to promote it everywhere that you can possibly can…all your social media communities, your blog, your website, your newsletter or ezine. But also be sure to post multiple times as it’s a limited time contest and you want to let everyone know about it daily.
  6. Choose your winner(s). There’s a platform called random.org that you can use to randomize your list, then you can choose your winning name or names the good old fashioned way…close your eyes and point at the paper! LOL

Some other suggestions when creating a PITWI contest would be to:

Make It Easy to Enter

There is no real easy way to host a contest on Pinterest, but if you tell your followers in the pinned contest description that if they repin your image (perhaps more than once), MAKE SURE that your email notifications are set to notify of you of each repin for that image. That way you’ll know who your participants are by collecting and filing these email notifications in a safe place for an action item when the contest ends.

Offer a Significant Prize

Don’t be stingy on what to offer as a prize. As I mentioned above, give away something that someone can use pertaining to your business. As long as you are promoting your contest diligently, you’ll get participants who are interested.

Have Images or Videos Worth Pinning

When creating your contest image, make it appealing to your followers to WANT to repin…maybe more than once if that is what your contest rule allows.

Reward Everyone Who Enters

Perhaps instead of just having one winner, reward all of your participants with a “freebie” as a consolation prize and just pick one or two winners to get the grand prize. Your choice on this.

There you have it! So when will you be creating your own “Pin It to Win It” contest? Just let me know.

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear if you have considered running a PITWI contest or if you have hosted one. How did it work out for you?

Hey, and follow me on Pinterest!
Follow Me on Pinterest

Tomorrow’s Pinterest Topic: Top Pinterest Plugins & Resources

Until tomorrow (Day 24 of The Ultimate Blog Challenge)!

Warmly,

a-sig

pinterest-pin

As my third installment of Pinterest marketing and use this week, I want to share a basic tip of how you can search for “pin” topics within your Pinterest account. If you missed the first two posts on Pinterest setup and marketing, you can find them HERE.

Check out this short video as I demonstrate how to use the SEARCH feature in your Pinterest account. You might be surprised what you can find in Pinterest pins!

Once piece of advice that I want to share with you is if you want Pinterest followers to find you is to make sure you are using keywords within your “pin” description as well as a link back to your site. This will bring your Pinterest page up in the ranks for those keywords you used. A higher ranking page will increase the value of the backlinks on your “pin”…a great way to boost your SEO efforts.

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your business or personal site using Pinterest.

Hey, and follow me on Pinterest!
Follow Me on Pinterest

Tomorrow’s Pinterest Topic: “Pin” It to Win It with Pinterest Contests

Until tomorrow (Day 23 of The Ultimate Blog Challenge)!

Warmly,

a-sig