Category: Pinterest for Business.

pinterest-for-bizHere’s my second installment of Pinterest use and marketing that I want to share with you today. Yesterday’s topic was related to Pinterest marketing for your business and how you can get a jump-start on promoting your website using simple tools and plugins. If you missed this article, you can find it HERE.

Today, I want to cover how you set up your Pinterest business account and start “pinning” based on your interests and areas of expertise in your business. If you already have a personal profile account, you can also convert it to a business account with just a couple of additional steps to take. Pinterest rolled out the business account feature back in November 2012.

How to Set Up a Business Account:

Visit Pinterest at http://business.pinterest.com/
Create your business account by adding your business type, contact name, email address, password and business profile information.

Now if you already have a personal profile and want to convert it to a business page, you can go here: https://pinterest.com/login/?next=/business/convert/ Otherwise, you can keep your personal account intact and you can create a separate business account. You will go through a similar process as conversion, except you will get a chance to choose and create a new username.

convert-personal-to-business-pinterest-ss

 

Once you click on the “Convert” button, you will be taken to the section below when you can modify your existing Pinterest account details. First, you will have to select your business type.

pinterest-biz-type

 

 Next, you will enter additional details such as your contact name and business name, plus you will have the ability to edit your “About” information and website information.

pinterest-biz-profile-addon

 

Lastly, you will have to agree with the new Terms of Service agreement for Pinterest. You’re now ready to convert!

Getting Started

Once you have converted your personal account or created a new business account, you have the next four options to choose from.

STEP ONE

Verify your website. The first option is to verify your website with Pinterest. This will allow users to see your full website URL on your profile and in search results.

step1-verify-website

website-verify

 

 

To do this, you will need to either upload an HTML file created by Pinterest to your web server or add a meta tag from Pinterest to your website. If you are using WordPress.org, the meta tag might be an easier option because you will just add it to your theme’s header.php file or in your theme’s settings where it allows you to add scripts in the header. Once you have either uploaded the file or added the meta tag, you can click the complete button. For me, I was able to FTP the Pinterest-provided HTML file to my domain root folder and I was easily verified.

STEP TWO

Start pinning.

step2-start-pinning

 

If you converted from a personal account, chances are you already have board and pins to work with. If you don’t, go ahead and add the “Add Bookmarklet” to add the Pinterest “Pin It” Bookmarklet to your browser’s toolbar.

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STEP THREE

Drive traffic back.

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Encourage your website or blog visitors to share your images with their Pinterest followers by adding the “Pin It” button to your website. You can grab a “pin-it” button from Pinterest’s goodie page here or you can find the “pin-it” button in several social media sharing plugins like ShareThis, DiggDigg or the Pinterest Pin It Button For Images.

STEP FOUR

Grow your audience.

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Pinterest has also added new buttons to allow more people to see your latest Pinterest activity. This can be through a Pinterest follow button which you can find on Pinterest’s goodie page here

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You can also use either the profile widget or the board widget to showcase your latest pins or boards by selecting one of these on the Pinterest Buttons and Widgets page.

pinterest-widget-options

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Follow the four steps above and you’ll be ready to grow and expand your Pinterest following.

Now your Pinterest account is open for business! Good luck and Happy “Pinning”!

If you have any comments or questions about Pinterest, please feel free to drop me a line in the “Comments” section of this article. I would love to hear what is working for you to drive traffic to your site using Pinterest.

Tomorrow’s Pinterest Topic: How to Search for Pinterest “Pin” Topics 

pinterest-commentToday’s “Monday Marketing” tip I want to share with you comes from my favorite social media platform called Pinterest. Over the next few weeks, I will be sharing a series of Pinterest activities via video to demonstrate how easy it is to use Pinterest for personal use, but especially for business use.

The video tip below (approx 4.5 minutes long) demonstrates how to comment on tagged or popular pins in Pinterest. By leaving comments on pins that you repin and/or like, you are providing activity back to the originator of the pin in hopes they will follow you or specific boards you have on your Pinterest account. This is important in building your Pinterest visibility and traffic to your website. Make commenting a big part of your Pinterest marketing. You’ll start to see the results as long as you are consistent with it.

If you have questions or comments you want to share, feel free to leave a reply in the Reply box below.

Until tomorrow (Day 13 of The Ultimate Blog Challenge)!

pin-onHave you been wondering how you can gain more Pinterest followers?

Are you looking to increase your Pinterest engagement and marketing efforts this year?

Follow these next 10 tips on how you can increase your Pinterest following and really put it to work for your business.

The more Pinterest followers you have, the more likes, repins, comments, clicks and impressions you can receive. This is also what will help you drive traffic, generate leads, create sales and build your Pinterest brand.

Here are the tips…

#1 – Add the Pinterest Follow Button on Your Website or Blog

A Pinterest follow button will divert your website visitors to your Pinterest page and create new followers. This is true if you have a high-traffic website. Install the Pinterest follow button in several places on your website. To create a button, you can use Pinterest’s widget builder or create your own branded Pinterest button.

 

#2 – Add Your Profile Widget

Just like the follow button, you can use a profile widget to lead website visitors to your Pinterest page. However, you may find the Pinterest profile widget more effective because it shows your latest pins.

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You can have this kind of profile widget that you can add to your site sidebar by using the Pinterest Pin Board Widget plugin.  It displays your latest pins as a widget in any widgetized area of your blog.

#3 – Share Often

When you share pins often, more people will see your pins and those pins lead people back to your page by displaying your details below the pin. Another way you can gain more followers is to pin a lot of images.

Sometimes after you pin an image, you are lead to another pinner that has pinned that same image to their own board. This is another opportunity for you to search their pins and repin or follow their boards.

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When you find and pin a lot of images people enjoy, Pinterest will recommend you more often to people who pin the same image. This will help you attract a lot more followers too.

#4 – Comment on Popular Pins

The Popular section on Pinterest consists of pins that have been repinned, liked and commented on several times. Be sure to review these pins and comment on these so it leads more people back to your page to follow you.

You want to make sure your comments are of good quality content when you write them. Care enough about the pin to leave more than a two-word comment. Be sure to limit your comments to two or three times per day as Pinterest will detect it and tag it as spam.

pinterest-comment

 

#5 – Mention Others When You Pin

When appropriate, be sure to mention another Pinterest user when you are writing the description of a pin or you are commenting on a pin. When you do this, it will draw the person you are mentioning to possibly follow your pins and boards.

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#6 – Connect Your Other Social Media

Connect your Facebook and Twitter accounts with your Pinterest account to attract your Facebook and Twitter friends and followers to your Pinterest account.

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You can tweet your pins so your Twitter followers can see them and display your latest Pinterest activity in your Facebook friends’ and followers’ feeds.

#7 – Find More Friends from Other Social Networks

Connect your social media accounts and click on your business name in the top right corner of the screen. In the dropdown menu that appears, click on “Find Friends”. You can then choose the social networks you’ve connected to find friends and followers and follow them on Pinterest. If you already have a relationship with them, they will likely follow you back on Pinterest.

#8 – Promote Your Individual Boards

Instead of following someone’s entire Pinterest profile, most people prefer following boards on subjects they’re interested in. Work on getting followers for your most popular boards instead of the entire account. Go through your brand page and look for your most popular boards and promote them to gain more followers.

#9 – Contribute to Other People’s Boards

A quick and easy way to attract followers is to contribute to popular group boards that already have a lot of followers. When you contribute quality pins to these boards, their followers become your followers, too—if they like your pins.

Look for popular group boards and spend some time forming a relationship with the board owner or other contributors, then ask them to invite you to the board.

#10 – Be Sure to Follow Others

Look for people with similar interests, follow them and a fraction of them will follow you back. Continue to follow the ones who follow you back and unfollow the ones who don’t. Repeat the process.

This is how you follow other people:

  • In the Pinterest search bar, type in a keyword related to your business or interest. This will give you a list of pinners, boards and pins that contain your keyword.
  • Choose what you plan to follow—other pinners or boards.
  • In the list that appears, begin following people/boards who share pins similar to what you share.
  • Follow about 100-300 people a day and then wait a few days. Then check to see who has followed you and continue following the ones who have followed you back and unfollow the ones who haven’t.

If you follow this procedure daily, you should build up a lot of followers. Make sure who you follow, however, is the people that share the same interests as you do. Otherwise, your follow list may not bring you the business visibility you are looking for.

If you don’t already have a Pinterest account set up for your business, feel free to visit my article on how to get yourself set up so you can start pinning right away. From there, take into consideration the 10 tips above to jump-start your marketing using Pinterest. If you are already pinning and connecting with other followers, feel free to share your experience on how it’s working for your business. Leave a comment in the Reply box below.

Until tomorrow (Day 12 of The Ultimate Blog Challenge)!

2014-social-media-predictionsAs we embark on a new year, it also means that for us business bloggers we need to consider where we want to market ourselves in the area of social media. Social media is never going to go away…at least not anytime soon, so if you’re not networking, you may be losing visibility and business opportunities if you’re not expanding your marketing to include posting to Facebook, LinkedIn, Pinterest or Twitter.

Last year at this time, I posted the latest in social media trends and they are pretty close to where they need to be starting off for 2014. You can read my January 1, 2013 article here if you’re interested.

So this is what I think will happen to the following social media platforms in 2014:

Pinterest

You will notice that I listed Pinterest first because, in my opinion, it’s my top choice for social media marketing and it’s my top choice for visual marketing. Visual marketing has become very popular over the past couple of years and its popularity will continue to rise over the next few years. A day doesn’t go by that we don’t see images splashed all over our Facebook, LinkedIn and Twitter newsfeeds, some of which come complete with quotes and tips. This is just one example of visual marketing. I wrote a recent article on how you can start creating your own visual images using Infographics, Shareables and slideshows here

Pinterest has also been adding on measurement tools to create a better understanding of how followers are finding your pins and repinning them. I’m a big user of Pinterest and the reason I like it so much is I can just search on any topic I need information for and I’m reading and repinning articles so that I can always go back and read the article or I am providing recognition for the author that wrote the article. Free marketing opportunity! That’s what Pinterest is all about! If you want to learn more about Pinterest and how it works, I wrote a series of Pinterest Marketing articles last year that you can find here.

Facebook

I believe that Facebook will hold its own for 2014 in that it will still be the top social media marketing platform. Facebook is very popular as a casual social media network, in my opinion. The one trend I did notice and I just read about recently is Facebook has become less popular with the teen population. Teens are becoming more social on Instagram. However, those same teens will mature into adults and they may return to Facebook! We shall see.

LinkedIn

Now LinkedIn is my choice of business connections and marketing to my connections when I have something important to write about. I belong to several LI groups and by participating and commenting on discussions there, then I’m providing a resource and valuable information to those that actively participate in the groups. This is professional networking and I believe that it will continue to grow and become more of a resource for those that are serious in their business marketing efforts. LinkedIn is still the second most popular social media platform, by the way.

Twitter

Twitter has lost its ground in being the third popular social media marketing platform as Pinterest took it’s place last year. And that maybe because of the rising popularity of visual marketing. I’m an active Twitter follower, but I have to admit that I haven’t received the return from using Twitter in my business as I had hoped I would. I don’t have a big follow list, but it appears that maybe those that do follow me are not aligned with what I have to offer. I will be reviewing and cleaning up my Twitter follow list in the next few weeks to see if I can change how Twitter marketing is working for me.

YouTube

YouTube will always be the top video marketing platform, but it’s second in line for contention, Vimeo, has my top vote for specific features that I like that YouTube does not offer. One of the things that I see more of with video creation applications is they have the ability to integrate with YouTube and Vimeo and I find that extremely important in automating video uploads, especially if you are going to utilize a lot of video marketing in your business. I will be creating tons of video in 2014, so I want to be sure I’m using the best tools that take little time to work with.

Instagram

I’m not a big fan of using Instagram (I do have an account, however), but apparently it’s popular among our younger audience. I do know of popular companies that do utilize using Instagram for their marketing efforts, but I have to wonder what their target audience is and if it’s working for them. I’ll have to dig further into my research and find some more effective results on Instagram marketing.

Vine and MySpace? 

Just over the past couple of days, I’m hearing rumors that MySpace is making a comeback and could certainly be in contention with Facebook over the next few years. I don’t have a MySpace account and I don’t plan on creating one as I’ve already got several irons in the fire. If they can prove to me that it’s well worth becoming active on MySpace when it comes to business marketing, then I’ll reconsider creating a profile there.

If you don’t already know what Vine is, here’s a simple definition of what it is:

Vine is a video-sharing app created by Twitter, but it’s not just any video-sharing app. It’s designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly in Twitter’s timeline.

I see Vine becoming more popular like Instagram, but just like any new social media platform, they do come and go and there will be more apps available in the coming years that will either replace it or be in competition with it.

As I mentioned last year, with any type of social media marketing, the bottom line is you need to be consistent with your message. If you implement a great social media marketing campaign, but it drops out just days into the campaign because you got too busy, then you are robbing yourself of potential web or blog traffic. If you don’t have the time to manage your social media marketing, then you may need to consider hiring someone to manage it for you. I’m a Social Media Marketing Assistant! Feel free to contact me if you are interested in having me evaluate your current social media marketing plan!

Until tomorrow (Day 3 of The Ultimate Blog Challenge)!

what-is-an-infographic_383x307pxToday’s Tech Tuesday topic is something that I have come across recently in my research on visualization marketing…a new wave of marketing that’s extremely popular using your Facebook, Pinterest, Twitter and LinkedIn profiles. A day doesn’t go by that we don’t see images splashed all over our Facebook newsfeeds, some of which come complete with quotes and tips. Have you ever wondered how people create these images so quickly? Sure, they may have a graphic designer on their team, but there are actually free (and fee) platforms that allow you to create these quickly and easily without paying a designer for them.

Different kinds of visual marketing come in the form of shareables (images with text), infographics and slideshows. I’ve compiled a list of different platforms you can visit and try your hand at all these different kinds of visual marketing concepts. Feel free to comment or share what you found to be your best graphic design platform yet.

For Infographics

For Shareables 

For Slideshows

Lastly, I also came across the font called the Chalk font, which I see a lot of this being used in graphic images. I found different versions of the font here: http://www.fontspace.com/category/chalk