Category: Pinterest for Business.

pinterestspamAs Pinterest continually grows in one of the largest and possibly the most popular of the image sharing social sites, it does have it’s share of scammers and spammers, just like any internet site that you could actually find yourself accidentally clicking on. But just like any email or web page you are asked to visit, you must always take precaution when proceeding to do so. That just makes best business sense to protect your computer and to protect others from becoming infected if you have unknowingly started a virus or you’ve shared your information without realizing your identity has been stolen.

Examples of Spam, Scams and Hoaxes

Spammers can set up bogus accounts, using an automated software, so they can follow you, in hopes of you following them back. They’ll pin what you think is interesting images, then you re-pin them, sharing them with others. Spammers can also hack your account, discovering what your password is, then taking over your Pinterest account and posting pins on your behalf.

Bogus surveys have made their way into Pinterest, creating a way for scammers to offer a free gift for someone that completes it. First, you’re lured into clicking on the free gift Pinterest image, then as part of receiving the free gift, you have to share the pin on your profile, thus providing a way for many more to access the pin so they can re-pin it. That’s where it can take off and become “viral” in a bad way. 

After you complete the survey, you will be asked for address information and debit/credit card information so you can receive your free gift in the mail. The only gift you will receive is a big fat nothing!

As a photo sharing platform, you’re bound to run into fake images that have been altered or photoshopped to be considered as real images. Don’t fall for that. These are images created by your scammers. As I mentioned before, it’s best to practice caution when pinning or re-pinning images that look suspicious. 

If you want to avoid the ugly side of scamming and spamming on Pinterest, here are three tips to remember when marketing and networking on Pinterest:

  1. Use caution when clicking on any image, even on friends’ sites and you should be just a bit wary about participating in surveys or re-pinning suspicious images.
  2. Never, ever disclose your password or provide personal information to a site you’re not comfortable with. If it sounds fishy, then it is most likely a scammer trying to lift your information and create an attack on your identity.
  3. Pinterest has been more vigilant in putting the right protection tools in place to avoid scammers and spammers to infiltrate their platform, but it helps for you as a user to abide by these simple rules to keep your account protected as well. If you feel you have found a board or a pin that is suspicious, then report the pin to Pinterest. In the pinned image itself, you can click on the grey flag located at the bottom of the pin, then select the reason for reporting it. See screenshots below.

pinterest-flag-pin

report-pin-list

Now that you’ve been equipped with the information you need to know to avoid spammers, scammers and hoaxes, pin on! 🙂

Please share!

Practice caution when #pinning or #re-pinning images that look suspicious. Report pins that look like spam.… Click To Tweet
Like what you’ve read? Sign up below to receive regular updates.

 

Tfb&pinterestoday’s video tutorial illustrates how you can quickly post your Pinterest boards and pins on your Facebook business page. There is no automatic integration for your Facebook page like there is for your personal profile, so the easiest way to promote your valuable pins is to simply copy and paste the link of the pin (or a specific board) and provide a short post directly onto your FB page. Check out this short video on how easy it is! 

Feel free to share!

Video tutorial on how to integrate #Pinterest pins and boards to your Facebook business page. Click To Tweet

Like what you’ve read? Sign up below to receive regular updates.

 

pop-melanieAs part of my marketing development training for February, I have been taking the past few days to revisit the Power of Pinning program from Melanie Duncan and I highly recommend her training program to fully leverage Pinterest marketing for your business. (Note: I’m not an affiliate…just a big fan of Melanie’s program.)

If you are regularly present on social media, then you should know visual images are really popular, receiving the most engagement and activity when someone posts on Facebook, Twitter, LinkedIn, and Pinterest. I don’t want to leave out Instagram as it makes its mark on social media, but I will leave that to another post in the future. With that said, I would really look at delving into Pinterest now and jumping on board like many other business owners and capitalize on how it can increase exposure and traffic to your website…and it’s all because of an image you (or someone else) created. When Pinterest was first released, people looked at it as a hobby and pinning things they liked, allowing them to come back to their pins and pull the info from them when they needed it. Fast forward a few years later and Pinterest is now used for many ways to attract followers who share the same ideas and inspirations. You can really engage your following by INSPIRING them with what you know is a solution to their needs. I know this may sound complicated now, but if you purchase and study through Melanie’s Power of Pinning program, you will get a better understanding of how Pinterest really works and that is just on the first module!

Anyone that owns a small business can use Pinterest for their business! #pinterest #pinning Click To Tweet

power-of-pinning-pinterestJust to give you a quick look into the Power of Pinning program, it’s a 7-module training program that provides all the information you need to start your own Pinterest business account, all the way to how to measure the results of your Pinterest account. Each module provides at least six short video tutorials that you can watch over and over, with life-time access (Mod 7 has two videos). Each module also has a handout that allows you hands-on note-taking and just writing down what inspires you and what would inspire your audience. It’s a great way to brainstorm ideas once you receive inspiration from Melanie! She walks you through and describes each step with clear and concise instruction. She even goes that extra mile and provides tried and true tips that would work for any business owner. I really liked viewing Modules 5 and 6 where she talks about how to express our business value to our audience and ways to build our follower list quickly. When you put value and followers together, you’re sure to build trust and expertise that will ultimately drive traffic to your website. 

Right now, I have a small following on my Pinterest business account, but over the next few weeks, I am going to place Pinterest marketing at the top of my daily marketing schedule and build my boards and my following so I can start to see the results from it. I highly recommend you do the same. 

If you are not already following me, stop by my account and follow! You can find me here: https://www.pinterest.com/alethamcmanama/ 

Please share!

If you're not already following me on #pinterest, you can find me here: http://goo.gl/fZu2dl #pinning Click To Tweet

For social media and WordPress tips and tricks, follow me on #Pinterest! http://goo.gl/fZu2dl Click To Tweet

Like what you’ve read? Sign up below to receive regular updates.

 

pinterestAre you one of many business owners that have no clue where to start with using Pinterest to market your business? Do you feel it’s not for you to use to market to your audience? Did you know Pinterest is second in popularity under Facebook for visual marketing? It’s true! Your post is more likely to be read and liked if it shown as a graphic image, coupled with content to make it interesting to your followers.

Well, let me help you get a kick start on what are my 5 easy tips to follow to finally put your Pinterest account in motion and utilize it more to market your business this year. 

As part of my marketing goals for 2015, I want to really focus on Pinterest marketing, taking the whole month of January, reintroducing myself to the updated features and analytics that it offers. Just like any social media marketing platform, there will be feature updates and new policies to read up on and adhere to.

Let’s get started on the tips…

1. Set up your Pinterest business account

Setting up a business account for Pinterest is really easy. You can either convert your existing personal account to a business account or you can set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a series of Pinterest marketing tips I shared.

2. Have a specific Pinterest marketing goal

Decide what you want your focus to be. Do you want to focus on more sales? Engagement with your audience? More traffic? More followers? Whatever your preference is, set your goals and stick to it throughout the year. Be sure to track your metrics by using WP Pinner or Tailwind or even the Pinterest analytics section within your account. All of these will work. Just stick with the one that you can easily understand.

3. Create boards with exclusive content

Make a board with exclusive content that you want to feature your business product or services, then promote this board to ALL your social media channels. This will drive traffic to it and create the engagement or increase in sales that you were looking for.

4. Use pin it buttons and Pinterest follow buttons to make it easy for others to share your images

Here’s an article I also wrote last year with several different plugins you can install to add the different pin it buttons and a Pinterest follow button. Of course, many of your different social media share buttons already include a Pinterest icon for people to click on and share your images too.

5. Create your images using these simple tools

Here’s a list of easy platforms to create your images aside from the popular platforms like PicMonkey and Canva that I’ve used and loved.

Last of all, besides following all of my tips above, most importantly, pin often! Just like any social media marketing platform, if you are not consistent with posting, you will not see any result of your efforts. Pin on!

Until tomorrow…Day 9 of the UBC 

Like what you’ve read? Sign up below to receive regular updates.

 

It’s great if you are actively posting and engaging on your major social media networks, but are you maximizing your reach and increasing your followers and fans by posting at ideal times? Oh no? Why not? If you didn’t know this already, there are ways to measure your visibility and strategically post at peaks days and times to maximize your reach. With all the different social networks available, there are additional platforms that can collect and report to you how well you’re doing with your posting your content. I’ll share with you below the different platforms you can subscribe to that can collect this kind of data, but first I want to share with you a cool infographic, created and featured on the SurePayroll’s blog, that clearly shows you when are the best times and the worst times to post to your social media platforms. You definitely want to keep this near your desk for reference. Check it out: 

Courtesy of: SurePayroll

Now with that being said, I promised you a list of different analytic tools that you can use to measure your post visibility. Here they are for each major social media platform: 

Please note that some of these analytics platforms are completely free. While some are free, they may also offer a higher level of service at a monthly fee. I would only subscribe to the paid platforms if you want to focus on one or two different social media platforms that you know are sending you clients or customers to your business.

Facebook

With Facebook, you can check your FB page analytics by visiting your page and clicking on the “Insights” tab (It’s completely free!). Screenshot below. I would suggest measuring your post results now, then place your posts on a schedule based on the best times to post, then compare the results again to see how you did. You might be surprised that you’ve optimized your reach!

fbinsights

LinkedIn

With LinkedIn, you can use their built in analytics that can be found for your personal profile and your business page. For your personal profile, look for the sub-tab called, “Who’s Viewed Your Profile” under the main Profile tab when you’re logged into your account. You would be surprised what you will find there based on your activity and who is viewing your profile. For your business page, you can go to the Account and Settings drop-down menu located underneath your profile picture and click on the Company Page “Manage” link. From there, you will see an “Analytics” tab that gives you all the info you need on reach, engagement, followers and visitors.

Twitter

With Twitter, you can subscribe to the free version of Tweriod which will allow you to analyze up to 1,000 of your followers or you can pay up to $15 per month for as many as 50,000+ followers. What I like about this tool is it will provide you hourly stats and you can connect it to Buffer to automatically schedule your tweets.

Google+

With Google+, you can subscribe to the Timing+ platform and determine what are the best times for you to post based on past activity. It’s completely free to use.

Pinterest

Pinterest has its own analytics tool and it can be found here: Pinterest Analytics They just recently improved the Pinterest analytics dashboard, giving you a better understanding on your pin influence and who liked your pins and repins. 

Instagram

With Instagram, you can subscribe to Iconosquare to view your analytics. And it’s completely free to use! Great tool by the way.

Okay, so you now have all you need to effectively post to your social media platforms and ways to measure your results. What are you waiting for? Get posting! Feel free to share if you have any additional tools you use in conjunction with your favorite social media platforms. I always welcome input on what is the best tools on the web.

Until tomorrow…Day 7 of the UBC 

Like what you’ve read? Sign up below to receive regular updates.