Category: Marketing Tips.

marketing_mishapMarketing your small business, whether online or offline, can be a huge undertaking if you are the one that is performing those marketing tasks on your own. You walk into your office, having your marketing plan for the day on your mind, then you put that plan into play. All is good…but what if you made an unconscious error in that well-thought-out plan? It can happen!

I still find myself making mini marketing mistakes when I am in a hurry to send out an email blast or I’ve quoted one thing to a prospect, only to quote them something else at a later time. That’s when you start to see inconsistencies in your marketing message. Ugh!

One instance of a marketing mistake or a marketing mishap for me is when I launched a WordPress training workshop in the Fall of 2013. I thought for sure that I would be able to fill up the seats in that program. Well, I was wrong! I did everything in my power (and time) to spread the word about the program, making it easy to gain access to the program web page and give my readers choices that they could not possibly pass up. Well, all but one person passed it up! I’m not exactly sure what I did wrong, but I believe I could have reached and converted more participants if I had made a compelling offer that no one could possibly pass up and not purchase. I thought I had a good reason to have participants buy my program, but even that did not work.

It was a lesson learned for me. It has forced me to rethink the overall vision of the program and how I will appeal to my audience when I market it this year. 

If you learn one thing about marketing after you have read this post, be sure and be consistent in your message. Take your time when inventing and writing your message too. It could save you a lot of headaches.

I would LOVE to hear about your marketing mistake or mishap. Please feel free to share your story in the comment section below. 

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Internet-marketing-bannerFor my final tip in theBlog Traffic Series” series, what could be more appropriate than to discuss bundling all the different forms of marketing that I’ve discussed in this series thus far and just make it your own marketing arsenal.

So let me sum it up for you. You can market your blog in these different forms for increased blog traffic success:

  • Better Google rankings provides better visibility and higher traffic to your website.
  • Continue to write and publish fresh content to keep your readers on your website longer.
  • Connect your blog to your different social media platforms for increased visibility. So once published, they are automatically posted and viewed immediately to your followers.
  • Make sure you create a compelling free offer to create interest and engagement to a captive audience. We call this building a subscriber list.
  • Try your hand at article marketing and watch the traffic to your site increase.  

It doesn’t have to be rocket science to know that you have to create a marketing plan and stick with it from Day 1. There’s a chance you may have to revamp your marketing plan if you’re not seeing the results you desired say for the first six months of the year. Keeping track of your marketing metrics may help you determine what kind of marketing is working and what is not. Something as simple as keeping a spreadsheet for tracking traffic from different platforms is all you need.

Just remember this…market daily, not weekly or monthly. You reach out enough to your target market, you will eventually gain clients.  

Feel free to tweet my five marketing tips above!

Use optimal keywords in your blog posts to improve your SEO results. #blogboost #blogmarketing Click To Tweet Continue to write and publish fresh content to keep your readers on your website longer. #blogboost Click To Tweet Connect your blog to your different social media platforms for increased visibility. #blogboost #social media Click To Tweet Make sure you create a compelling free offer to create interest and engagement to a captive audience.… Click To Tweet Try your hand at article marketing and watch the traffic to your site increase. #articlemarketing Click To Tweet

Until tomorrow (Day 19 of The Ultimate Blog Challenge)

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marketingsuccessOn today’s second installment of the “Blog Traffic Series” posts, I want to cover a subject that can be a challenge to many that have either contemplated having a blog, but have not followed through with or they have started a blog, but have not been consistent in producing interesting and readable articles…better known as FRESH CONTENT.

Producing fresh content is key in a number of ways. Let me share with you tips that will help you get a “fresh” perspective on starting and continuing with your blog writing and posting.

Post Fresh Content Often

Posting fresh content daily or weekly provides your major search engines information that they will find “newsworthy” and will most likely crawl your site more often, putting your words or keywords at the top of the “keyword chain”. Thus, this will help your placement on a search page, preferably at the top of page one of a Google search.

Post and They Will Come…and Stay

The more content you provide on your blog or website, the more your visitors will stay on your site longer because they are interested in what you are writing about. It’s a great way to display your expertise in your niche market too.

The more content you provide on your blog or website, the more your visitors will stay on your site longer.… Click To Tweet

Make Your Blog Visible in Social Media

And here’s an obvious reason you need to post blog articles regularly…such an easy way to market your website beyond just your website or blog. I’m referring to social media marketing, of course. There are a number of ways you can connect your blog so it’s posted on Facebook, Twitter, LinkedIn, Google+ and Pinterest. And if you have a decent following on one or all five of these popular social media platforms, then you have yet another reach beyond just your regular website or blog traffic.

Here’s just a quick list of the social media plugins I use that are associated with my blog here on the Digital Marketing Maven website:

So remember the next time you don’t feel like blogging or don’t feel you have enough time to blog, reconsider what you may be missing in terms of traffic and business conversion. Hopefully Monday’s article will inspire you. 🙂 And I’m not saying this because I’m being really challenged with writing a blog post every day for the month of January either! LOL Make time to write fresh content for your business. You may not see the increased traffic results or increased client interaction overnight, but you will see long-term results as long as you stay consistent with blogging. That goes for any kind of marketing for your business…just be consistent with it! 

Until tomorrow…Day 15 of the UBC

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how-to-increase-blog-trafficI’m starting this work week (well Tuesday anyway) with a series of blog tip articles called the “Blog Traffic Series”. I want to share with you a number of ways on how you can generate more traffic by applying this series of simple tips when publishing to your blog.

Ultimately, your blog or website needs better visibility and more visitor traffic in order to gain more interest and business in the long-run. Optimizing your site with the most effective key words and description can make a difference in the traffic of your site versus the traffic of your competitors.

Optimizing your site with the most effective key words can make a difference in the traffic being directed to… Click To Tweet

It can certainly make a difference in where you are ranked in a Google search…are you at the top of the first page or at the top of the second page? Is your competition above you or below you in a Google search? If they are above you in Google, then it’s time to evaluate or re-evaluate how you are optimizing your site with popular key words.

Here is my blog traffic tip #1 for today:

Using the free key word tool kit that I mentioned on this video blog, coupled with writing your blog post around the key words you choose for your article, then you have put your blog or website in a better position to be searched based on the key words you chose. Be sure to add key words and a description to each of your blog posts before you publish it. Then make sure you share your blog post on your favorite social media platforms.

A good example of a Google search this morning for the key words, “8 easy maintenance tips” produced the following search for my Sunday (1/4/15) blog article. Check out the screenshot below. If I had possibly posted this blog article on social media, like Google+, there was a good chance that I would have ranked higher than the #4 spot on this particular search. I’m going to take today’s article and share on social media and will report back later in the week to see what the ranking is for it based on these key words: “keyword selection”. It will be interesting to see how it ranks. Stay tuned for the results!

googlesearch-mainttips

 

As part of your daily or weekly marketing plan, spend some time researching your key words, creating and updating a running list so you have plenty to work with to write articles around. Having a blog editorial calendar will help you keep your key words in one place so that when you are ready to write your blog article, they will be handy for you to get your article written fairly quickly.

Spend some time researching your key words, creating a running list so you have plenty to work with to write… Click To Tweet

My next Blog Traffic Series Tip #2 article…”Fresh Content is Key”. Look for it tomorrow!

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pinterestAre you one of many business owners that have no clue where to start with using Pinterest to market your business? Do you feel it’s not for you to use to market to your audience? Did you know Pinterest is second in popularity under Facebook for visual marketing? It’s true! Your post is more likely to be read and liked if it shown as a graphic image, coupled with content to make it interesting to your followers.

Well, let me help you get a kick start on what are my 5 easy tips to follow to finally put your Pinterest account in motion and utilize it more to market your business this year. 

As part of my marketing goals for 2015, I want to really focus on Pinterest marketing, taking the whole month of January, reintroducing myself to the updated features and analytics that it offers. Just like any social media marketing platform, there will be feature updates and new policies to read up on and adhere to.

Let’s get started on the tips…

1. Set up your Pinterest business account

Setting up a business account for Pinterest is really easy. You can either convert your existing personal account to a business account or you can set up a business account directly. So not to take up a lot of space on this blog post, you can go HERE to read step-by-step on how to set up your business account. It’s an article I wrote as a series of Pinterest marketing tips I shared.

2. Have a specific Pinterest marketing goal

Decide what you want your focus to be. Do you want to focus on more sales? Engagement with your audience? More traffic? More followers? Whatever your preference is, set your goals and stick to it throughout the year. Be sure to track your metrics by using WP Pinner or Tailwind or even the Pinterest analytics section within your account. All of these will work. Just stick with the one that you can easily understand.

3. Create boards with exclusive content

Make a board with exclusive content that you want to feature your business product or services, then promote this board to ALL your social media channels. This will drive traffic to it and create the engagement or increase in sales that you were looking for.

4. Use pin it buttons and Pinterest follow buttons to make it easy for others to share your images

Here’s an article I also wrote last year with several different plugins you can install to add the different pin it buttons and a Pinterest follow button. Of course, many of your different social media share buttons already include a Pinterest icon for people to click on and share your images too.

5. Create your images using these simple tools

Here’s a list of easy platforms to create your images aside from the popular platforms like PicMonkey and Canva that I’ve used and loved.

Last of all, besides following all of my tips above, most importantly, pin often! Just like any social media marketing platform, if you are not consistent with posting, you will not see any result of your efforts. Pin on!

Until tomorrow…Day 9 of the UBC 

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