Marketing your small business, whether online or offline, can be a huge undertaking if you are the one that is performing those marketing tasks on your own. You walk into your office, having your marketing plan for the day on your mind, then you put that plan into play. All is good…but what if you made an unconscious error in that well-thought-out plan? It can happen!
I still find myself making mini marketing mistakes when I am in a hurry to send out an email blast or I’ve quoted one thing to a prospect, only to quote them something else at a later time. That’s when you start to see inconsistencies in your marketing message. Ugh!
One instance of a marketing mistake or a marketing mishap for me is when I launched a WordPress training workshop in the Fall of 2013. I thought for sure that I would be able to fill up the seats in that program. Well, I was wrong! I did everything in my power (and time) to spread the word about the program, making it easy to gain access to the program web page and give my readers choices that they could not possibly pass up. Well, all but one person passed it up! I’m not exactly sure what I did wrong, but I believe I could have reached and converted more participants if I had made a compelling offer that no one could possibly pass up and not purchase. I thought I had a good reason to have participants buy my program, but even that did not work.
It was a lesson learned for me. It has forced me to rethink the overall vision of the program and how I will appeal to my audience when I market it this year.
If you learn one thing about marketing after you have read this post, be sure and be consistent in your message. Take your time when inventing and writing your message too. It could save you a lot of headaches.
I would LOVE to hear about your marketing mistake or mishap. Please feel free to share your story in the comment section below.
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