Category: Google+.

As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

Like what you’ve read? Sign up below to receive regular updates.

 

It’s great if you are actively posting and engaging on your major social media networks, but are you maximizing your reach and increasing your followers and fans by posting at ideal times? Oh no? Why not? If you didn’t know this already, there are ways to measure your visibility and strategically post at peaks days and times to maximize your reach. With all the different social networks available, there are additional platforms that can collect and report to you how well you’re doing with your posting your content. I’ll share with you below the different platforms you can subscribe to that can collect this kind of data, but first I want to share with you a cool infographic, created and featured on the SurePayroll’s blog, that clearly shows you when are the best times and the worst times to post to your social media platforms. You definitely want to keep this near your desk for reference. Check it out: 

Courtesy of: SurePayroll

Now with that being said, I promised you a list of different analytic tools that you can use to measure your post visibility. Here they are for each major social media platform: 

Please note that some of these analytics platforms are completely free. While some are free, they may also offer a higher level of service at a monthly fee. I would only subscribe to the paid platforms if you want to focus on one or two different social media platforms that you know are sending you clients or customers to your business.

Facebook

With Facebook, you can check your FB page analytics by visiting your page and clicking on the “Insights” tab (It’s completely free!). Screenshot below. I would suggest measuring your post results now, then place your posts on a schedule based on the best times to post, then compare the results again to see how you did. You might be surprised that you’ve optimized your reach!

fbinsights

LinkedIn

With LinkedIn, you can use their built in analytics that can be found for your personal profile and your business page. For your personal profile, look for the sub-tab called, “Who’s Viewed Your Profile” under the main Profile tab when you’re logged into your account. You would be surprised what you will find there based on your activity and who is viewing your profile. For your business page, you can go to the Account and Settings drop-down menu located underneath your profile picture and click on the Company Page “Manage” link. From there, you will see an “Analytics” tab that gives you all the info you need on reach, engagement, followers and visitors.

Twitter

With Twitter, you can subscribe to the free version of Tweriod which will allow you to analyze up to 1,000 of your followers or you can pay up to $15 per month for as many as 50,000+ followers. What I like about this tool is it will provide you hourly stats and you can connect it to Buffer to automatically schedule your tweets.

Google+

With Google+, you can subscribe to the Timing+ platform and determine what are the best times for you to post based on past activity. It’s completely free to use.

Pinterest

Pinterest has its own analytics tool and it can be found here: Pinterest Analytics They just recently improved the Pinterest analytics dashboard, giving you a better understanding on your pin influence and who liked your pins and repins. 

Instagram

With Instagram, you can subscribe to Iconosquare to view your analytics. And it’s completely free to use! Great tool by the way.

Okay, so you now have all you need to effectively post to your social media platforms and ways to measure your results. What are you waiting for? Get posting! Feel free to share if you have any additional tools you use in conjunction with your favorite social media platforms. I always welcome input on what is the best tools on the web.

Until tomorrow…Day 7 of the UBC 

Like what you’ve read? Sign up below to receive regular updates.

 

2014-social-media-predictionsAs we embark on a new year, it also means that for us business bloggers we need to consider where we want to market ourselves in the area of social media. Social media is never going to go away…at least not anytime soon, so if you’re not networking, you may be losing visibility and business opportunities if you’re not expanding your marketing to include posting to Facebook, LinkedIn, Pinterest or Twitter.

Last year at this time, I posted the latest in social media trends and they are pretty close to where they need to be starting off for 2014. You can read my January 1, 2013 article here if you’re interested.

So this is what I think will happen to the following social media platforms in 2014:

Pinterest

You will notice that I listed Pinterest first because, in my opinion, it’s my top choice for social media marketing and it’s my top choice for visual marketing. Visual marketing has become very popular over the past couple of years and its popularity will continue to rise over the next few years. A day doesn’t go by that we don’t see images splashed all over our Facebook, LinkedIn and Twitter newsfeeds, some of which come complete with quotes and tips. This is just one example of visual marketing. I wrote a recent article on how you can start creating your own visual images using Infographics, Shareables and slideshows here

Pinterest has also been adding on measurement tools to create a better understanding of how followers are finding your pins and repinning them. I’m a big user of Pinterest and the reason I like it so much is I can just search on any topic I need information for and I’m reading and repinning articles so that I can always go back and read the article or I am providing recognition for the author that wrote the article. Free marketing opportunity! That’s what Pinterest is all about! If you want to learn more about Pinterest and how it works, I wrote a series of Pinterest Marketing articles last year that you can find here.

Facebook

I believe that Facebook will hold its own for 2014 in that it will still be the top social media marketing platform. Facebook is very popular as a casual social media network, in my opinion. The one trend I did notice and I just read about recently is Facebook has become less popular with the teen population. Teens are becoming more social on Instagram. However, those same teens will mature into adults and they may return to Facebook! We shall see.

LinkedIn

Now LinkedIn is my choice of business connections and marketing to my connections when I have something important to write about. I belong to several LI groups and by participating and commenting on discussions there, then I’m providing a resource and valuable information to those that actively participate in the groups. This is professional networking and I believe that it will continue to grow and become more of a resource for those that are serious in their business marketing efforts. LinkedIn is still the second most popular social media platform, by the way.

Twitter

Twitter has lost its ground in being the third popular social media marketing platform as Pinterest took it’s place last year. And that maybe because of the rising popularity of visual marketing. I’m an active Twitter follower, but I have to admit that I haven’t received the return from using Twitter in my business as I had hoped I would. I don’t have a big follow list, but it appears that maybe those that do follow me are not aligned with what I have to offer. I will be reviewing and cleaning up my Twitter follow list in the next few weeks to see if I can change how Twitter marketing is working for me.

YouTube

YouTube will always be the top video marketing platform, but it’s second in line for contention, Vimeo, has my top vote for specific features that I like that YouTube does not offer. One of the things that I see more of with video creation applications is they have the ability to integrate with YouTube and Vimeo and I find that extremely important in automating video uploads, especially if you are going to utilize a lot of video marketing in your business. I will be creating tons of video in 2014, so I want to be sure I’m using the best tools that take little time to work with.

Instagram

I’m not a big fan of using Instagram (I do have an account, however), but apparently it’s popular among our younger audience. I do know of popular companies that do utilize using Instagram for their marketing efforts, but I have to wonder what their target audience is and if it’s working for them. I’ll have to dig further into my research and find some more effective results on Instagram marketing.

Vine and MySpace? 

Just over the past couple of days, I’m hearing rumors that MySpace is making a comeback and could certainly be in contention with Facebook over the next few years. I don’t have a MySpace account and I don’t plan on creating one as I’ve already got several irons in the fire. If they can prove to me that it’s well worth becoming active on MySpace when it comes to business marketing, then I’ll reconsider creating a profile there.

If you don’t already know what Vine is, here’s a simple definition of what it is:

Vine is a video-sharing app created by Twitter, but it’s not just any video-sharing app. It’s designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly in Twitter’s timeline.

I see Vine becoming more popular like Instagram, but just like any new social media platform, they do come and go and there will be more apps available in the coming years that will either replace it or be in competition with it.

As I mentioned last year, with any type of social media marketing, the bottom line is you need to be consistent with your message. If you implement a great social media marketing campaign, but it drops out just days into the campaign because you got too busy, then you are robbing yourself of potential web or blog traffic. If you don’t have the time to manage your social media marketing, then you may need to consider hiring someone to manage it for you. I’m a Social Media Marketing Assistant! Feel free to contact me if you are interested in having me evaluate your current social media marketing plan!

Until tomorrow (Day 3 of The Ultimate Blog Challenge)!

From many conversations I have had with prospects and clients, the thought of adding another social media platform to their already overloaded marketing plan is just not possible. I keep getting questions like this…”Is Google+ just another knockoff of Facebook?” “Is it an easy platform to set up and maintain?” “I just don’t have time to keep up with more social media!”

Well, you might just be surprised that Google+ has many great benefits when it comes to marketing your business page and your website. Here are six ways you can market your business presence using Google+:

1 Be sure to use lots of photos

What? What does using photos have to do with marketing my business? Well, consider uploading charts, images or presentation slides and see how you can engage conversations with your followers. This is viral information that can spread through the use of Google and its high search ranking capability. Big plus!

2 Add recommended links in the About tab of your Google+ page

By adding recommended links to your business page can generate traffic to your page and your website. It’s much like social bookmarking that will lead readers back to you. Recommended links can be specific blog posts or articles that target your market. Here’s a screenshot of where you can find the “Links” area in your “About” tab:

3 Always promote your Google+ business page on your website or blog

Always, always, always promote any kind of social media on your website! Any kind of external platform broadens and expands your marketing visibility without a lot of time and effort. Use a Google+ icon or badge on your website page or sidebar to allow visitors to easily get to your business page.

4 Encourage your followers to share your posts

This is just another form of social bookmarking where you give your followers or your circles of friends and business colleagues the opportunity to share your information with their groups or circles. Again, you are spreading your content across platforms, thus increasing your visibility and traffic to your site. A really good example is asking your Twitter followers to “retweet” or “RT” your content. Same concept.

5 Analyze web traffic and leads to your website

You can accomplish this by looking at the referral traffic from plus.Google.com to your website.

6 Use “Circles” to segment your content

What I mean by this is by setting up and categorizing your followers in circles, you can control what kind of content goes to a specific circle of friends. You may want to target your family or friends with a personal post, whereas you only want to target one of your circles with a business post that only relates to them.

I hope I am able to encourage you to starting using Google+ for your business. Since I have been able to explore its benefits and how it has already made an impact on my business, I will continue to expand my circles AND my content so that I can reach my target market more and more each day.

Oh, and one other quick tip…if you use Hootsuite to manage all of your social media platforms, you can now add your Google+ business page to your stream. The more you can automate and send posts out to more than one social media platform, the more you will be apt to manage your social media and be consistent with it.

More soon!