Category: Facebook.

Tfb&pinterestoday’s video tutorial illustrates how you can quickly post your Pinterest boards and pins on your Facebook business page. There is no automatic integration for your Facebook page like there is for your personal profile, so the easiest way to promote your valuable pins is to simply copy and paste the link of the pin (or a specific board) and provide a short post directly onto your FB page. Check out this short video on how easy it is! 

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Video tutorial on how to integrate #Pinterest pins and boards to your Facebook business page. Click To Tweet

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facebooktipsIf you’re like me and you have many pages or groups you belong to on Facebook, it’s sometimes difficult to quickly find the page or group you want to access without having to search down your list. It’s especially time-consuming if you have to expand your FB groups list to find the group you’re searching for.

Well, here’s a super-quick video tip on how you can easily manage your Facebook pages and groups, placing them in a Favorites list for easy access when you are on your Facebook home page/timeline. Check it out below!

Feel free to tweet this!

#Facebook tip: Learn how to quickly manage your pages and groups, adding them to a Favorites list. Click To Tweet

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fb-ctaSo if you weren’t already aware of this, then I have some really cool news for you! Facebook has just rolled out a new feature on your Facebook business page! You can now customize Facebook’s embedded Call-to-Action (CTA) button that is located on your cover photo, just to the left of your “like” button. It wasn’t there until just over the past few weeks if you were on the lucky ones to have it show up on your business page. Unfortunately, it did not show up on my business page until yesterday. Now it’s on everyone’s business page that I’ve seen thus far! Yay!

Here’s a screenshot of my biz page highlighting the new CTA button:

adm-fb-cta

Why a Call-to-Action?

If you’re a business owner with a web presence, hopefully you know how super-important it is to have some type of call-to-action on your website or even on your social media platforms. You WANT to bring your followers back to your website, time and time again. A great way to do this…A CALL TO ACTION! This can be in the form of a free offer signup, a contact page, a store page or even just sending the reader to your blog page to leave a comment. It’s just that simple! Leave your readers wanting more, so give them something to pique their interest and potentially call upon you to work with them in the future. 

To make it super-easy for you to get your call-to-action button set up on your own Facebook business page, I’ve created a quick demo video below (4.5 minutes in length) so you can locate your button and customize it. It will only take you just a minute or two to set it up. The sooner you have your CTA button set up, the sooner you can start watching the increase of activity on your website or blog! 

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As part of my 2015 rebranding and updating of all my social media platforms with my new head shot and logo graphic today, I realized I needed to adjust image sizes, change out some content, etc. It’s a really good practice to review your images and content on your social media platforms on a regular basis anyway. With the platforms constantly changing their layouts, it’s good to know what the new image dimensions you can use.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media platforms, I’ve got the perfect infographic for you! Check this out compliments of the Constant Contact blog.

To make it easy on anyone that wants to get a jump on refreshing their profiles on all their social media… Click To Tweet

Need a couple of more resources for resizing images or creating images for your social media platform profiles? Then I highly recommend Canva, especially since it provides pre-measured templates for most of your profiles images like Facebook, Twitter, Pinterest, and Instagram. There’s also Picmonkey that will allow you to resize your images and add text and graphics, if you like. Both of these platforms are free unless you want premium features, specifically for Picmonkey. And you’re welcome! 🙂

2015-social-media-cheatsheet-one-page

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fb-likesI’m taking today’s post just a little bit farther in from Wednesday’s post regarding Facebook interaction and how one word or one statement can kill your credibility as a business owner (or even a friend if the post or comment was targeted towards them). This time, I’m not targeting specifically “defaming” anyone or any group, but I want to share what I think is another way to devalue your reputation as a business owner. Let me explain…

Yesterday, I replied to a group post (not the UBC, by the way) as I wanted to provide a resourceful and useful answer to the question that was asked. What I did find after a few comments from other group members was one person was short in their response back, inviting this person to check out their free tutorials, but what I was seeing at the same time here is that this person was not 100% honest in that the other person receiving the invitation would not have known he/she would have to sign up on a list to receive the tutorial series. Okay…okay, so I may sound a little picky here, but I’ve learned through social media marketing that what really works with resonating with your followers (and fans) is making an authentic, personal connection, providing value and ultimately building your reputation that someone or many will want to work with you in the future. That is what is called “Relationship Marketing” and I don’t know anyone that can explain it better than Mari Smith and in her book, “The New Relationship Marketing”. (I’m not an affiliate; just providing a free shout-out about her book :))

According to Wikipedia, this is most of what I saw in a person’s comment yesterday when they were reaching out to help:

“As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.”

How often do you visit your Facebook wall and you see someone promoting themselves over and over again to the point it sounds so cheesy and salesly? My guess is they’re probably not collecting too many customers or product orders this way. Sales posts almost sound so desperate, and you wonder why!

Okay, getting back to the group post yesterday…as a contributor, I did provide several replies to the person’s questions asked, but I did not pressure this person into buying anything from me, joining my list or anything like that. If you made the right connection with this person to begin with (making a good first impression), then it will be their decision to contact you if they require more help on a personal level. Chances are, they’re going to visit your website and take a look around and decide if they want to contact you for your services. Or maybe all they do is sign up for your blog posts or request your free offer. That’s a first step towards interest in the future. From what I could gather from yesterday’s group participation for this person, she was just starting out and may not have the budget to work with someone at the moment. That’s completely understandable. We all we’re in this person’s shoes at one time.

One last thing I want to add is I did take a moment and review the Facebook page and the website of the person I called out on the group discussion. I do this from time to time to see how businesses I may be in competition with present themselves. I was immediately turned off by this person’s About page as it included profane words within the content. I know it may just be me, but it lacked professionalism in my opinion. What doesn’t work for me doesn’t necessarily mean it won’t work for someone else.

Now that I have totally dissected a Facebook conversation and picked out everything I felt was wrong with it, I would like to hear what you think crosses the line of being “salesly” in a conversation or a marketing campaign. Share away! Leave your comments below.

Until tomorrow. Day 10 of the UBC 

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