It’s no secret that email marketing is one of the top effective ways to market your small business using the B2B business model. If you are not using some type of email marketing campaign, you are losing out on a quick and easy way to market yourself online.
Consider these five elements when you are planning and implementing your email marketing campaign:
1. Find and Target Your Audience
When you have decided what you want to offer in your business, whether it’s in the form of services or products, then you will need to define your niche market. Once you narrow your niche search, then you need to target that specific audience with what you have to offer to them.
2. Use a Reliable Email Marketing Program
I recommend using an email marketing platform like Aweber or Mailchimp to automate your campaigns. I myself use Aweber and have been extremely satisfied with their service and it has brought me a return on my investment more than I can count. With Aweber, you will pay $19.95 a month for your subscription, whereas with Mailchimp, you can have a free subscription up to a point where you pay by the email broadcast or the number of subscribers you collect.
3. Nail the Subject Line
Believe it or not, your subject line of your email message needs to be the one thing that compels your reader to open the rest of the email and read it! Keep your subject text to 10 words or less. And if you are having trouble coming up with a compelling subject line, here’s a resource I found that will help you get some ideas rolling. Check it out here.
4. Make Your Content Relevant to Your Business Model
Just like having a compelling and winning subject line, you need to make sure your content is relative to what you titled it and you are saying exactly what you said you would. Always stay on topic and don’t sway from your main idea. You want to keep your readers interested so that they can act upon what you are offering them, whether it’s in the form of free resources or paid services or programs.
5. Create a Call to Action
Remember when I mentioned in #4 about keeping your readers interested so they will act upon what you have to offer them? Well you need to also end your content with a call-to-action statement, creating a sense of what you want your readers to do next. What would you want them to do? Hopefully you want to invite them to your website so they can check out your products or services. Or maybe you want to lead them to a workshop or program you are offering. Ultimately, you want them to get in touch with you because they want to work with you. Make yourself available and easy to reach if you are want your email campaign to be successful.
In summary, if you are going to use email marketing to boost your website traffic, then consider putting a plan in place first before you jump into just shooting out messages to an uninterested audience. Put into practice the key elements I’ve listed above and watch your email campaign drive traffic and conversions to your site!
Now it’s your turn to let me know how you are doing in email marketing for your business! Share your thoughts and comments in the Comment box below.
Until tomorrow (Day 10 of The Ultimate Blog Challenge)!