Category: Blog Traffic Series.

Internet-marketing-bannerFor my final tip in theBlog Traffic Series” series, what could be more appropriate than to discuss bundling all the different forms of marketing that I’ve discussed in this series thus far and just make it your own marketing arsenal.

So let me sum it up for you. You can market your blog in these different forms for increased blog traffic success:

  • Better Google rankings provides better visibility and higher traffic to your website.
  • Continue to write and publish fresh content to keep your readers on your website longer.
  • Connect your blog to your different social media platforms for increased visibility. So once published, they are automatically posted and viewed immediately to your followers.
  • Make sure you create a compelling free offer to create interest and engagement to a captive audience. We call this building a subscriber list.
  • Try your hand at article marketing and watch the traffic to your site increase.  

It doesn’t have to be rocket science to know that you have to create a marketing plan and stick with it from Day 1. There’s a chance you may have to revamp your marketing plan if you’re not seeing the results you desired say for the first six months of the year. Keeping track of your marketing metrics may help you determine what kind of marketing is working and what is not. Something as simple as keeping a spreadsheet for tracking traffic from different platforms is all you need.

Just remember this…market daily, not weekly or monthly. You reach out enough to your target market, you will eventually gain clients.  

Feel free to tweet my five marketing tips above!

Use optimal keywords in your blog posts to improve your SEO results. #blogboost #blogmarketing Click To Tweet Continue to write and publish fresh content to keep your readers on your website longer. #blogboost Click To Tweet Connect your blog to your different social media platforms for increased visibility. #blogboost #social media Click To Tweet Make sure you create a compelling free offer to create interest and engagement to a captive audience.… Click To Tweet Try your hand at article marketing and watch the traffic to your site increase. #articlemarketing Click To Tweet

Until tomorrow (Day 19 of The Ultimate Blog Challenge)

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article-marketing-tipsFor my 5th tip in the “Blog Traffic Series” series, I want to share with you how article marketing can be a phenomenal way to drive traffic back to your website or blog, just by leaving your expertise footprint on article repository sites.

A simple definition of what article marketing is: the practice of posting keyword-focused articles on article sites that then syndicate your content. The reason article marketing is a great website marketing tool is that these article syndication sites have a significant readership following.

Knowing that there is a large interest in following these kind of article repository sites, your chance of having your articles read can be huge, but you have to be focused on writing articles and submitting them regularly in order to see results in your website traffic.

As I listed in the definition above, one of the most important things you need to keep in mind when writing your articles to be submitted is you research and develop your key words and write your content around them. These key words are what a reader will search for when they are visiting article directory sites.

The other important aspect of submitting your articles to these sites is that you make sure you set up your profile with a bio section and what is called an “Author Box”. In the author box or bio section, you are able to submit your website or blog link so you can promote yourself and easily drive traffic back to your site. From my own article marketing experience, most article submission sites won’t allow you to add promo links within your article content itself, so this is what the author box or bio can be used for. Because your links are posted on a very popular website with no doubt a higher page-rank that perhaps your site has, then you’re benefiting from the exposure, thus gaining more “link juice” from these sites. If you don’t know what “link juice” is, check out my recent article I wrote on the definition and how to improve it HERE.

Lastly, I want to share with you where you can find your top article marketing sites. Here’s an article that lists them by page rank: http://www.squidoo.com/list-of-top-article-directories

One of my favorite article repository sites, of course, is ezinearticles.com. It is one of the highest page-ranked submission sites on the internet. I would start with using their site first and work on adding others from there.

You can also have your articles submitted to a large number of repository sites at once, but it does come with a cost. You can search and find these kinds of sites by Googling it. One that I am most familiar with is called submityourarticle.com. It’s a great time-saver to be able to submit your articles to a lot of submission sites at once, but if you don’t have the time to submit your own articles, you can hire a virtual professional or Virtual Assistant to submit them for you.

When you are creating and working through your marketing plan this year, don’t rule out implementing article marketing into it. Just like any kind of marketing, you want to be able to drive traffic back to your website so your visitors can decide if they want to work with you or buy your products. Article marketing can do just that. Article marketing is NOT dead!

When you are working through your marketing plan this year, don't rule out implementing article marketing into… Click To Tweet

Until tomorrow (Day 18 of The Ultimate Blog Challenge

I’ll also be publishing my last “Blog Traffic Series” post tomorrow. You don’t want to miss it!

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Today’s “Blog Traffic Series” tip is one of my favorite ways to market my business and that is the ability to create and showcase a compelling free offer on my website and blog. It pleases me when I visit websites that have some type of freebie or “free taste” of what their product or service is about. They have taken one aspect of their business and have packaged it into a nice eBook or audio recording or both.

List-Building-TipsWhat I always communicate to prospects and website clients is they ONE thing they need to have on their website beyond just content is a way to not only drive traffic to their website, but to also place a call-to-action offer for interested visitors. This can come in a form of an email collection form or a subscription to your blog or a free offer. This is a great way to “build your list” or build a mailing list that you can create an email marketing campaign with. Note that this is Step 3 in your Website Marketing Funnel Plan.

Here are a few tips you can put into practice now to help build your subscriber mailing list:

  • Build your trust and credibility with your audience first. Make it easy for your visitors to gain access to your content and provide them some type of privacy policy on your site so that they feel comfortable leaving their email address for subscription purposes (or even your contact form). With the overload of spam and hacker attacks, a lot of people don’t feel comfortable leaving their information on a website that they do not feel secure about.
  • Strategically place your subscription offer web form on your site. The most popular and visible location would be at the top right-hand side of your website sidebar. A lot of your email marketing services now offer web form plugins that allow you to install it and then be able to drag/drop the plugin widget onto your sidebar. I know this is true for Aweber and MailChimp.
  • Set up a thank-you web page and an autoresponder message (or an autoresponder email message series based on the free offer). When you have someone leave their name and email address in a subscriber form, what really increases their trust and interest in you is if you lead them to a nice thank you web page letting that subscriber know they will be receiving their free offer download or important link via an email followup message. You can also use this same thank you page as an opportunity to showcase an up-sell or a feature product or service they may be interested in. What is that called again? A call-to-action! Then once they receive your thank-you email message, they’ll be able to retrieve the free offer you gave them. I mentioned you can also set up a series of messages to be scheduled to go out on intervals that make sense to what the offer is. You see what is happening here? You are always keeping in communication with your subscriber. Key in building trust and interest in your business.
  • Keep in touch with your subscriber list through informative and relevant emails. Now that you have captured your list, you need to keep your audience captivated. Be sure to continue communicating to them through your email marketing system through updates on your business, through the delivery of a monthly, bi-monthly or quarterly newsletter or ezine or simply by consistently posting to your blog. Whatever way you choose, be consistent in your content delivery so that you are building your reputation and trust in your readers.

I hope you will take these simple tips to heart and create a free offer on your website or blog if you haven’t already. I promise you it will make a difference in building your business through your increased website traffic.

Feel free to tweet these tips!

#subscriberlist tip: Build your trust and credibility with your audience first. #blogboost #freeoffer Click To Tweet #subscriberlist tip: Strategically place your subscription offer web form on your site. #freeoffer #blogboost Click To Tweet #subscriberlist tip: Set up a thank-you web page & an autoresponder message series based on the free offer. Click To Tweet #subscriberlist tip: Keep in touch with your subscriber list through informative & relevant emails.… Click To Tweet

Until tomorrow (Day 17 of The Ultimate Blog Challenge)

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As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

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marketingsuccessOn today’s second installment of the “Blog Traffic Series” posts, I want to cover a subject that can be a challenge to many that have either contemplated having a blog, but have not followed through with or they have started a blog, but have not been consistent in producing interesting and readable articles…better known as FRESH CONTENT.

Producing fresh content is key in a number of ways. Let me share with you tips that will help you get a “fresh” perspective on starting and continuing with your blog writing and posting.

Post Fresh Content Often

Posting fresh content daily or weekly provides your major search engines information that they will find “newsworthy” and will most likely crawl your site more often, putting your words or keywords at the top of the “keyword chain”. Thus, this will help your placement on a search page, preferably at the top of page one of a Google search.

Post and They Will Come…and Stay

The more content you provide on your blog or website, the more your visitors will stay on your site longer because they are interested in what you are writing about. It’s a great way to display your expertise in your niche market too.

The more content you provide on your blog or website, the more your visitors will stay on your site longer.… Click To Tweet

Make Your Blog Visible in Social Media

And here’s an obvious reason you need to post blog articles regularly…such an easy way to market your website beyond just your website or blog. I’m referring to social media marketing, of course. There are a number of ways you can connect your blog so it’s posted on Facebook, Twitter, LinkedIn, Google+ and Pinterest. And if you have a decent following on one or all five of these popular social media platforms, then you have yet another reach beyond just your regular website or blog traffic.

Here’s just a quick list of the social media plugins I use that are associated with my blog here on the Digital Marketing Maven website:

So remember the next time you don’t feel like blogging or don’t feel you have enough time to blog, reconsider what you may be missing in terms of traffic and business conversion. Hopefully Monday’s article will inspire you. 🙂 And I’m not saying this because I’m being really challenged with writing a blog post every day for the month of January either! LOL Make time to write fresh content for your business. You may not see the increased traffic results or increased client interaction overnight, but you will see long-term results as long as you stay consistent with blogging. That goes for any kind of marketing for your business…just be consistent with it! 

Until tomorrow…Day 15 of the UBC

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