In the final installment of my Blog Content Generation Series, I want to share with you the topic on guest blogging and how it is one of the most powerful ways you can build strong relationships that may ultimately help you build your business, setting your brand value and providing great SEO positioning.
If executed properly, guest blogging can help you in four ways:
- Building Relationships – It is possible to build great relationships with guest blogging as long as you blog for others regularly. You may not find your reach if you guest blog one time. You need to plan on interacting with the audience (usually through commenting) and following up with the blog owner to see how your guest post did. It proves you care about your community. This can lead to additional guest post opportunities in the future.
- Becoming an Expert – Guest blogging can be a boon for gaining expert status in your field. The more well-researched posts you submit on an authoritative blog, the more chances you will get to interact with your audience. Over time, you can become an expert in the eyes of this audience.
- Discovering Business Opportunities – With proper implementation, guest blogging can generate new business opportunities. When attempting to attract business, nothing matters more than the quality of your written offering. Your submission must accurately showcase your level of expertise in your field.
- Link Building – The highest quality links will come from submitting your best content to the best blogs publishing in your niche.
If you want to enjoy the benefits of guest blogging, then put your creativity cap on and create the best ever article for guest posting.
Oh, and this morning, I was reminded that there is a great guest blogging community that is very active in the social platform called Storify. You can find the guest blogging community known as My Blog Guest here. This is a great site that was created and managed by Ann Smarty, a very popular blogger and guest blogger.
Before I end this article, I want to take the opportunity now to ask if you are interested in becoming a guest blogger on my blog, please contact me directly to discuss a potential “blog partnership”. I would love to have someone that shares my interests and expertise to write guest posts every now and then.
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