Today’s “Blog Traffic Series” tip is one of my favorite ways to market my business and that is the ability to create and showcase a compelling free offer on my website and blog. It pleases me when I visit websites that have some type of freebie or “free taste” of what their product or service is about. They have taken one aspect of their business and have packaged it into a nice eBook or audio recording or both.
What I always communicate to prospects and website clients is they ONE thing they need to have on their website beyond just content is a way to not only drive traffic to their website, but to also place a call-to-action offer for interested visitors. This can come in a form of an email collection form or a subscription to your blog or a free offer. This is a great way to “build your list” or build a mailing list that you can create an email marketing campaign with. Note that this is Step 3 in your Website Marketing Funnel Plan.
Here are a few tips you can put into practice now to help build your subscriber mailing list:
- Strategically place your subscription offer web form on your site. The most popular and visible location would be at the top right-hand side of your website sidebar. A lot of your email marketing services now offer web form plugins that allow you to install it and then be able to drag/drop the plugin widget onto your sidebar. I know this is true for Aweber and MailChimp.
- Set up a thank-you web page and an autoresponder message (or an autoresponder email message series based on the free offer). When you have someone leave their name and email address in a subscriber form, what really increases their trust and interest in you is if you lead them to a nice thank you web page letting that subscriber know they will be receiving their free offer download or important link via an email followup message. You can also use this same thank you page as an opportunity to showcase an up-sell or a feature product or service they may be interested in. What is that called again? A call-to-action! Then once they receive your thank-you email message, they’ll be able to retrieve the free offer you gave them. I mentioned you can also set up a series of messages to be scheduled to go out on intervals that make sense to what the offer is. You see what is happening here? You are always keeping in communication with your subscriber. Key in building trust and interest in your business.
- Keep in touch with your subscriber list through informative and relevant emails. Now that you have captured your list, you need to keep your audience captivated. Be sure to continue communicating to them through your email marketing system through updates on your business, through the delivery of a monthly, bi-monthly or quarterly newsletter or ezine or simply by consistently posting to your blog. Whatever way you choose, be consistent in your content delivery so that you are building your reputation and trust in your readers.
I hope you will take these simple tips to heart and create a free offer on your website or blog if you haven’t already. I promise you it will make a difference in building your business through your increased website traffic.
Feel free to tweet these tips!#subscriberlist tip: Build your trust and credibility with your audience first. #blogboost #freeoffer Click To Tweet #subscriberlist tip: Strategically place your subscription offer web form on your site. #freeoffer #blogboost Click To Tweet #subscriberlist tip: Set up a thank-you web page & an autoresponder message series based on the free offer. Click To Tweet #subscriberlist tip: Keep in touch with your subscriber list through informative & relevant emails.… Click To Tweet
Until tomorrow (Day 17 of The Ultimate Blog Challenge)
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