My Blog.

Today’s “Blog Traffic Series” tip is one of my favorite ways to market my business and that is the ability to create and showcase a compelling free offer on my website and blog. It pleases me when I visit websites that have some type of freebie or “free taste” of what their product or service is about. They have taken one aspect of their business and have packaged it into a nice eBook or audio recording or both.

List-Building-TipsWhat I always communicate to prospects and website clients is they ONE thing they need to have on their website beyond just content is a way to not only drive traffic to their website, but to also place a call-to-action offer for interested visitors. This can come in a form of an email collection form or a subscription to your blog or a free offer. This is a great way to “build your list” or build a mailing list that you can create an email marketing campaign with. Note that this is Step 3 in your Website Marketing Funnel Plan.

Here are a few tips you can put into practice now to help build your subscriber mailing list:

  • Build your trust and credibility with your audience first. Make it easy for your visitors to gain access to your content and provide them some type of privacy policy on your site so that they feel comfortable leaving their email address for subscription purposes (or even your contact form). With the overload of spam and hacker attacks, a lot of people don’t feel comfortable leaving their information on a website that they do not feel secure about.
  • Strategically place your subscription offer web form on your site. The most popular and visible location would be at the top right-hand side of your website sidebar. A lot of your email marketing services now offer web form plugins that allow you to install it and then be able to drag/drop the plugin widget onto your sidebar. I know this is true for Aweber and MailChimp.
  • Set up a thank-you web page and an autoresponder message (or an autoresponder email message series based on the free offer). When you have someone leave their name and email address in a subscriber form, what really increases their trust and interest in you is if you lead them to a nice thank you web page letting that subscriber know they will be receiving their free offer download or important link via an email followup message. You can also use this same thank you page as an opportunity to showcase an up-sell or a feature product or service they may be interested in. What is that called again? A call-to-action! Then once they receive your thank-you email message, they’ll be able to retrieve the free offer you gave them. I mentioned you can also set up a series of messages to be scheduled to go out on intervals that make sense to what the offer is. You see what is happening here? You are always keeping in communication with your subscriber. Key in building trust and interest in your business.
  • Keep in touch with your subscriber list through informative and relevant emails. Now that you have captured your list, you need to keep your audience captivated. Be sure to continue communicating to them through your email marketing system through updates on your business, through the delivery of a monthly, bi-monthly or quarterly newsletter or ezine or simply by consistently posting to your blog. Whatever way you choose, be consistent in your content delivery so that you are building your reputation and trust in your readers.

I hope you will take these simple tips to heart and create a free offer on your website or blog if you haven’t already. I promise you it will make a difference in building your business through your increased website traffic.

Feel free to tweet these tips!

#subscriberlist tip: Build your trust and credibility with your audience first. #blogboost #freeoffer Click To Tweet #subscriberlist tip: Strategically place your subscription offer web form on your site. #freeoffer #blogboost Click To Tweet #subscriberlist tip: Set up a thank-you web page & an autoresponder message series based on the free offer. Click To Tweet #subscriberlist tip: Keep in touch with your subscriber list through informative & relevant emails.… Click To Tweet

Until tomorrow (Day 17 of The Ultimate Blog Challenge)

Like what you’ve read? Sign up below to receive regular updates.

 

As the third installment of my “Blog Traffic Series” articles, I want to really touch upon how important it is to integrate social media marketing into your website or blog. If you missed the first two “Blog Traffic Series” tips, you can find them HERE.

Social-MediaAs a social media marketing professional, I know what social media marketing can do for small businesses. Simply put, it’s a very easy way to market your blog beyond just your website presence. It’s what every small business and large corporations are using to market their products and services. And if you are not implementing some type of social media marketing into your marketing plan right now, then you are missing many opportunities to increase your blog or website traffic, ultimately leaving money on the table.

If you are not implementing social media marketing in your business, you are leaving money on the table.… Click To Tweet

If you are not sure what social media platforms to implement into your business, then I would suggest you start with looking at what the trends are for social media marketing for this year and go from there. You can read what the latest trends are by checking out a recent article from Forbes called the “The Top 7 Social Media Marketing Trends That Will Dominate 2015”.

Once you choose and create your business profiles on the social media platforms that you feel comfortable with, then your next step is to connect these platforms to your blog. One of the easiest ways to promote yourself on your blog is to strategically add a Facebook and Twitter icon on your site somewhere. Most people add social media icons to their website sidebar. The best placement would be to make sure they’re above the fold when someone is visiting your website (i.e., what’s immediately visible to the end user). I’ve got a great resource of where you can grab some really nice icon images on this site, Icons, etc.

And if you are comfortable adding plugins to your site, and if you use WordPress.org, here is a list of plugins that I use to connect social media to my website and my client websites:

  • Facebook for WordPress – allows you to have a Facebook comments box, a recommendations box, a “Like” button and a share button
  • DiggDigg – provides you with a floating and/or anchored share box that you can add to your blog posts or pages (it’s what I have positioned on ALL my blog posts)
  • Twitter Widget – allows you to list your tweets on your site sidebar
  • Better Click to Tweet – allows you to add a 140-character tweet within your blog posts or pages, making it easy for a visitor to tweet your statement or quote, leading back to your post or page
  • Revive Old Post (formerly known as ‘Tweet Old Post’ plugin) – allows you to tweet and re-tweet old posts in an automated cycle (great way to promote your old posts over and over again!)
  • Buffer App – Buffer allows you to strategically schedule your posts and tweets so they are posted whenever you want them to be released

And if you want to add a LinkedIn, Google+ or Pinterest pin button to your site, you can find those resources here:

Lastly, I want to share my favorite social media resource sites that provide great information on the latest trends and tools that you always want to be on top of. Here they are:

  • SocialMedia Examiner – my top pick for all things social media!
  • The HubSpot blog – they have three social media guides to help you get a jump-start on social media marketing
  • Mari Smith – she knows everything you need to know about Relationship Marketing

After reading this article, and you still have no clue how you want to integrate social media marketing into your website or blog, please feel free to contact me for a no obligation consultation to discuss how I can help you kick-start your social media marketing plan for 2015.

Until tomorrow…(Day 16 of The Ultimate Blog Challenge)

Like what you’ve read? Sign up below to receive regular updates.

 

marketingsuccessOn today’s second installment of the “Blog Traffic Series” posts, I want to cover a subject that can be a challenge to many that have either contemplated having a blog, but have not followed through with or they have started a blog, but have not been consistent in producing interesting and readable articles…better known as FRESH CONTENT.

Producing fresh content is key in a number of ways. Let me share with you tips that will help you get a “fresh” perspective on starting and continuing with your blog writing and posting.

Post Fresh Content Often

Posting fresh content daily or weekly provides your major search engines information that they will find “newsworthy” and will most likely crawl your site more often, putting your words or keywords at the top of the “keyword chain”. Thus, this will help your placement on a search page, preferably at the top of page one of a Google search.

Post and They Will Come…and Stay

The more content you provide on your blog or website, the more your visitors will stay on your site longer because they are interested in what you are writing about. It’s a great way to display your expertise in your niche market too.

The more content you provide on your blog or website, the more your visitors will stay on your site longer.… Click To Tweet

Make Your Blog Visible in Social Media

And here’s an obvious reason you need to post blog articles regularly…such an easy way to market your website beyond just your website or blog. I’m referring to social media marketing, of course. There are a number of ways you can connect your blog so it’s posted on Facebook, Twitter, LinkedIn, Google+ and Pinterest. And if you have a decent following on one or all five of these popular social media platforms, then you have yet another reach beyond just your regular website or blog traffic.

Here’s just a quick list of the social media plugins I use that are associated with my blog here on the Digital Marketing Maven website:

So remember the next time you don’t feel like blogging or don’t feel you have enough time to blog, reconsider what you may be missing in terms of traffic and business conversion. Hopefully Monday’s article will inspire you. 🙂 And I’m not saying this because I’m being really challenged with writing a blog post every day for the month of January either! LOL Make time to write fresh content for your business. You may not see the increased traffic results or increased client interaction overnight, but you will see long-term results as long as you stay consistent with blogging. That goes for any kind of marketing for your business…just be consistent with it! 

Until tomorrow…Day 15 of the UBC

Like what you’ve read? Sign up below to receive regular updates.

 

how-to-increase-blog-trafficI’m starting this work week (well Tuesday anyway) with a series of blog tip articles called the “Blog Traffic Series”. I want to share with you a number of ways on how you can generate more traffic by applying this series of simple tips when publishing to your blog.

Ultimately, your blog or website needs better visibility and more visitor traffic in order to gain more interest and business in the long-run. Optimizing your site with the most effective key words and description can make a difference in the traffic of your site versus the traffic of your competitors.

Optimizing your site with the most effective key words can make a difference in the traffic being directed to… Click To Tweet

It can certainly make a difference in where you are ranked in a Google search…are you at the top of the first page or at the top of the second page? Is your competition above you or below you in a Google search? If they are above you in Google, then it’s time to evaluate or re-evaluate how you are optimizing your site with popular key words.

Here is my blog traffic tip #1 for today:

Using the free key word tool kit that I mentioned on this video blog, coupled with writing your blog post around the key words you choose for your article, then you have put your blog or website in a better position to be searched based on the key words you chose. Be sure to add key words and a description to each of your blog posts before you publish it. Then make sure you share your blog post on your favorite social media platforms.

A good example of a Google search this morning for the key words, “8 easy maintenance tips” produced the following search for my Sunday (1/4/15) blog article. Check out the screenshot below. If I had possibly posted this blog article on social media, like Google+, there was a good chance that I would have ranked higher than the #4 spot on this particular search. I’m going to take today’s article and share on social media and will report back later in the week to see what the ranking is for it based on these key words: “keyword selection”. It will be interesting to see how it ranks. Stay tuned for the results!

googlesearch-mainttips

 

As part of your daily or weekly marketing plan, spend some time researching your key words, creating and updating a running list so you have plenty to work with to write articles around. Having a blog editorial calendar will help you keep your key words in one place so that when you are ready to write your blog article, they will be handy for you to get your article written fairly quickly.

Spend some time researching your key words, creating a running list so you have plenty to work with to write… Click To Tweet

My next Blog Traffic Series Tip #2 article…”Fresh Content is Key”. Look for it tomorrow!

Like what you’ve read? Sign up below to receive regular updates.

 

blogschangebusinessSo you’ve got your website built and you have a blog tab set up on your navigation bar, but where do you go from here? I know as part of the Ultimate Blog Challenge, the challenge is to blog everyday through the month of January. For some, it starts out as a good intention, but there will be people who will give up and not be able to finish the challenge. Guess what? That happened to me. Matter of fact, it was January 2014 that I got up to Day 14, then I didn’t post anymore. So much for reviving my business when I know that when I do post to my blog, my site traffic increases!

So really, what is the big deal to blog anyway if you’re in business for yourself? Here are 3 reasons why (There are many other reasons, but I don’t have room in this post to list them all! LOL):

1. Your blog is the cornerstone of your business that deserves your expertise

Simply put, anything you write as a blog article, is in your voice and it shares your expertise in your field of business. Regardless of our economic instability, people are still searching online for solutions. It’s up to you to be that business that provides such solutions.  Be the leader and producer of your business. When you lead and produce, YOU are the authority and decison-maker that will drive your business to success, or ultimately drive it to the ground.

One of the most unused words for continued business success, really, is consistency. If you’re consistent in reaching your business blogging goals, then this will spill over into your personal life, showing consistency in living a healthy lifestyle, setting boundaries for your clients, rearing your children, etc. In case you didn’t know, my one word for 2015 is consistency. So far, so good. 🙂

Your blog is the cornerstone of your business that deserves your expertise. #blogtip #blogboost #bizblog Click To Tweet 

2. Your audience expects to hear from you and buy from you

The more free content you provide, more likely the more clients you attract and they will want to buy from you. Now know that many people like to comparison shop online, so they will be looking at not only your blog or website, but they will also be looking at others for solutions. The more dynamic and fresh your content is, the more likely it will be that they will choose your business over the competition. That can be a tall order, but through tried and true client relationships and retention, and you making an effort to stay ahead of your competition, you will have the key to business success.

The more dynamic and fresh your blog content is, the more likely it will be that people will choose you over… Click To Tweet

3. Your blog is your main marketing hub 

Believe it or not, social media is not the main marketing strategy for your business. Sure, it’s a great way to expand your marketing efforts beyond your website, but what you should be Facebooking or tweeting is a way for your followers to be lead back to your website so they can read your content, specifically your blog articles. You should be bringing your prospective clients back to your blog, having them subscribe to your list, engaging with them, building that relationship that will ultimately convert them into a client or customer. 

Every single strategy you use to build your business should lead back to your blog. Let it do the heavy lifting for you. It’s amazing how your blog will sell your products or services if you’re allowing it to run on auto-pilot for you. 

With that said, let me share with you a simple blog strategy that will bring results:

Spend the next six months, writing two to three posts per week, every single week. Create a schedule and a system so you can stick to your weekly blogging goals. Don’t deviate from your schedule. You can download a free copy of my 2015 Blog Editorial Calendar HERE. No strings attached, no web form to complete! You can create your own weekly blog categories and determine what days you want to blog on. Don’t rule out weekends as your prospect may actually be lurking online during those two critical days.

Spend the next 6 mths, writing 2-3 posts/week, every single week. Create a schedule so you can stick to your… Click To Tweet

Be sure you have basic SEO and social share plugins installed on your site if you’re using WordPress. I recommend the All-In-One SEO Pack plugin and the DiggDigg social share plugin. Both of these are easy to install and configure so you have immediate search content that is sent to Google for indexing. 

I also recommend you tracking your weekly traffic using the Google Analytics Plugin for WordPress. After six months, I’m confident you’ll see a spike in your site traffic, more social media interaction and more leads and sales come your way.

Until tomorrow…Day 13 of the UBC

Like what you’ve read? Sign up below to receive regular updates.