So if you weren’t already aware of this, then I have some really cool news for you! Facebook has just rolled out a new feature on your Facebook business page! You can now customize Facebook’s embedded Call-to-Action (CTA) button that is located on your cover photo, just to the left of your “like” button. It wasn’t there until just over the past few weeks if you were on the lucky ones to have it show up on your business page. Unfortunately, it did not show up on my business page until yesterday. Now it’s on everyone’s business page that I’ve seen thus far! Yay!
Here’s a screenshot of my biz page highlighting the new CTA button:
Why a Call-to-Action?
If you’re a business owner with a web presence, hopefully you know how super-important it is to have some type of call-to-action on your website or even on your social media platforms. You WANT to bring your followers back to your website, time and time again. A great way to do this…A CALL TO ACTION! This can be in the form of a free offer signup, a contact page, a store page or even just sending the reader to your blog page to leave a comment. It’s just that simple! Leave your readers wanting more, so give them something to pique their interest and potentially call upon you to work with them in the future.
To make it super-easy for you to get your call-to-action button set up on your own Facebook business page, I’ve created a quick demo video below (4.5 minutes in length) so you can locate your button and customize it. It will only take you just a minute or two to set it up. The sooner you have your CTA button set up, the sooner you can start watching the increase of activity on your website or blog!
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