I know I’m going to sound like a whistle-blower, but I’ve got to express my opinion on how I’ve just about had enough with the in-your-face marketing that’s riddled with profanity. Really, people? Daily, I’m bombarded with profanity in different forms, but what really irks me the most is when it’s coming from women marketers who want to make a reputation for themselves online and offline.
Earlier this month, I wrote a post about how you can ruin your reputation on the things you post on Facebook, but I can’t seem to move away from how this same kind of activity is becoming more and more acceptable and I just want to shout out about it. I have a right to my own opinion, so keep that in mind while I continue to share my feelings here.
I wake up yesterday morning to check my inbox only to have an email from one of the LinkedIn groups (Virtual Assistant Masterminds) I belong to read something like this in the title:
“Totally a** kicking, ‘I don’t give a f***’ women who have totally revolutionalised our world.”
“Ouch!” That was my first reaction. “Really???” That was my second reaction. I immediately deleted the email and it stuck in my head the rest of the day. It just left a bad taste in my mouth. Period. I get it that we want to be aggressive and consistent on how we market ourselves as women entrepreneurs, but there is a better way to get our point across in an authentic and caring manner that will drive people to your business. It’s all about that relationship marketing that I’ve mentioned before. I could name many women who are amazing in what they do, but you won’t hear one profane word come out of their mouth and you won’t see them supporting others that use it in their marketing messages.
What I do see in using profanity is that underlying anger that you’re tired of what the world has to offer (or the lack thereof) and you want to take it out on it. Sure, you want to have your voice heard, but have you ever thought how one “ugly” word can make a bad first impression to your audience? Oh, sure. You’re going to attract folks that carry that same attitude you do, but how long will that last for you? Do you always want to be revered as “bad-a** to your followers? (Adn if I hear the “b-a” word one more time in the media, I’m going to puke! LOL)
I know most don’t know me on a personal level, but as someone who is old-school and has been raised to be respectful of others and not to use profanity, I honestly try to live by those golden rules of etiquette that were passed down to me. I’m by no means perfect, so I’m not saying I haven’t sworn a word or two under my breathe through the years. I also teach my children not to swear as there are much better words in the English language they could be using. Why does conversations have to be riddled with profanity when I would much rather hear a conversation on a good debate on what’s the best toilet paper on the market or…okay, so that may be an issue that could turn profane! LOL Just kidding!
So am I being too critical here? I would love to hear what you think. Leave me a comment below. Let’s get the conversation going, one and all! 🙂
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