Author: alethamcmanama.

keep-calm-and-stop-swearing-6I know I’m going to sound like a whistle-blower, but I’ve got to express my opinion on how I’ve just about had enough with the in-your-face marketing that’s riddled with profanity. Really, people? Daily, I’m bombarded with profanity in different forms, but what really irks me the most is when it’s coming from women marketers who want to make a reputation for themselves online and offline. 

Earlier this month, I wrote a post about how you can ruin your reputation on the things you post on Facebook, but I can’t seem to move away from how this same kind of activity is becoming more and more acceptable and I just want to shout out about it. I have a right to my own opinion, so keep that in mind while I continue to share my feelings here.

I wake up yesterday morning to check my inbox only to have an email from one of the LinkedIn groups (Virtual Assistant Masterminds) I belong to read something like this in the title:

“Totally a** kicking, ‘I don’t give a f***’ women who have totally revolutionalised our world.”

“Ouch!” That was my first reaction. “Really???” That was my second reaction. I immediately deleted the email and it stuck in my head the rest of the day. It just left a bad taste in my mouth. Period. I get it that we want to be aggressive and consistent on how we market ourselves as women entrepreneurs, but there is a better way to get our point across in an authentic and caring manner that will drive people to your business. It’s all about that relationship marketing that I’ve mentioned before. I could name many women who are amazing in what they do, but you won’t hear one profane word come out of their mouth and you won’t see them supporting others that use it in their marketing messages.

I could name many women who are amazing in what they do, but you won't hear one profane word come out of their… Click To Tweet

What I do see in using profanity is that underlying anger that you’re tired of what the world has to offer (or the lack thereof) and you want to take it out on it. Sure, you want to have your voice heard, but have you ever thought how one “ugly” word can make a bad first impression to your audience? Oh, sure. You’re going to attract folks that carry that same attitude you do, but how long will that last for you? Do you always want to be revered as “bad-a** to your followers? (Adn if I hear the “b-a” word one more time in the media, I’m going to puke! LOL)

I know most don’t know me on a personal level, but as someone who is old-school and has been raised to be respectful of others and not to use profanity, I honestly try to live by those golden rules of etiquette that were passed down to me. I’m by no means perfect, so I’m not saying I haven’t sworn a word or two under my breathe through the years. I also teach my children not to swear as there are much better words in the English language they could be using. Why does conversations have to be riddled with profanity when I would much rather hear a conversation on a good debate on what’s the best toilet paper on the market or…okay, so that may be an issue that could turn profane! LOL Just kidding!

So am I being too critical here? I would love to hear what you think. Leave me a comment below. Let’s get the conversation going, one and all! 🙂

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Recycle Arrows. Recycle symbolHave you ever prepared for an evening out only to go to your closet and you bore over all your outfits and you cannot find a one that works for where you are going? Well, I’m sure most people can relate. I’m using this as an example because you can apply this same indecision to whether or not to use old content to “repurpose” or reintroduce it to your blog audience. There have been days that I absolutely did not know what to write, but when I look back at some articles I wrote in the past, surely I can find something that may be of interest to my blog readers. Surely!? LOL

Yes, you can! You CAN repurpose your content and write some awesome new blog articles and here are 3 oh so easy ways to do it:

1. Round up your most popular blog posts.

Review your website stats to determine what your top three blog posts were. Regardless of how old they were, look for the ones that had the most comments and social shares.

Once you’ve identified what your top three posts are, extract the most valuable content from them. From there, reframe the content into shorter, valuable tips that you can share on your popular social media platforms. Try to create at least three tips per blog article. Right there, you can have at least nine tips to share on social media!

2.  Share “throwback” posts. 

In your daily social media strategy, don’t hesitate to share an old blog post (remember to post the most popular ones if you can). Your new followers will see new content and your veteran followers will be reminded of your article and they will be grateful for it.

If you decide you want to announce your blog post as a repost, be creative in how you word it so it looks something like this: #TBT for “throw-back Thursdays”. Or it can be just as simple as #repost. Always remember that your posts can be tweeted and retweeted at any time. I use the Twitter platform called Tweetadder to load up my tweets from my blog posts and it runs on a cycle so that my tweets are posted and reposted on a schedule. They call these evergreen tweets.

3. Create an update post.

If you have content that you shared a long time ago and you feel that you can make updates to that particular post, then go back to these posts and make an update to them. Your old and new followers will thank you for this. You may even have followers that will engage in a conversation about the updated information.

Now it’s your turn…

What are ways you repurpose your content? Do you let your old articles sit or do you reintroduce them to your followers? I would love to hear your thoughts by leaving a comment below.

Sharing is caring! Feel free to tweet these…
In your daily social media strategy, don't hesitate to share an old blog post. Yr followers will thank you!… Click To Tweet Identify what your top three posts are, extract the most valuable content from them and #repurpose it.… Click To Tweet What are ways you repurpose your content? Do you let your old articles sit or do you reintroduce them to yr… Click To Tweet
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keywordsAs promised from last week’s “Blog Traffic Series” Tip #1, I said I was going to report the Google search results of my post that I had shared on all my social media platforms, namely Google+. Well, I had hoped for a ‘page 1’ ranking with my keyword string, “keyword selection”. However, I didn’t make it to page 1, but I did show up near the end of page 4. See my screenshot below.

keyword-selection-search-screenshot

Two things I want to point out as being wrong in publishing this blog post to begin with:

Keywords too vague

Using the keyword string, “keyword selection” is really a broad set of words and it’s no doubt that I ended up being on page 4. I honestly thought I wasn’t going to show up until maybe 10 pages in! It makes sense that instead of selecting general keyword terms that you create a list of keywords unique to your business model. It just so happened that when I just searched for the keywords, “improved SEO”, it was nice to see I was at the end of page 1.

Keyword section in the post editor not fully utilized

Another thing I noticed is that when I was adding keywords to my post, I didn’t add “keyword selection” to the list. If I had, there’s a good chance I could have been higher up in rank, possibly showing up on the first page. It’s not a full-proof system that my post will show up where I want it to because it’s really up to Google and its algorithm process as to whether I get ranked or not. If you’re unsure about how Google ranks your posts or your website, here’s a good article to get you up to speed on how it all works.

I hope this post was a good lesson on how to effectively use key words to position yourself high up on Google. If you missed my post on keyword selection for improved SEO results, you can find it here.

Until tomorrow…Day 20 of the UBC 

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Internet-marketing-bannerFor my final tip in theBlog Traffic Series” series, what could be more appropriate than to discuss bundling all the different forms of marketing that I’ve discussed in this series thus far and just make it your own marketing arsenal.

So let me sum it up for you. You can market your blog in these different forms for increased blog traffic success:

  • Better Google rankings provides better visibility and higher traffic to your website.
  • Continue to write and publish fresh content to keep your readers on your website longer.
  • Connect your blog to your different social media platforms for increased visibility. So once published, they are automatically posted and viewed immediately to your followers.
  • Make sure you create a compelling free offer to create interest and engagement to a captive audience. We call this building a subscriber list.
  • Try your hand at article marketing and watch the traffic to your site increase.  

It doesn’t have to be rocket science to know that you have to create a marketing plan and stick with it from Day 1. There’s a chance you may have to revamp your marketing plan if you’re not seeing the results you desired say for the first six months of the year. Keeping track of your marketing metrics may help you determine what kind of marketing is working and what is not. Something as simple as keeping a spreadsheet for tracking traffic from different platforms is all you need.

Just remember this…market daily, not weekly or monthly. You reach out enough to your target market, you will eventually gain clients.  

Feel free to tweet my five marketing tips above!

Use optimal keywords in your blog posts to improve your SEO results. #blogboost #blogmarketing Click To Tweet Continue to write and publish fresh content to keep your readers on your website longer. #blogboost Click To Tweet Connect your blog to your different social media platforms for increased visibility. #blogboost #social media Click To Tweet Make sure you create a compelling free offer to create interest and engagement to a captive audience.… Click To Tweet Try your hand at article marketing and watch the traffic to your site increase. #articlemarketing Click To Tweet

Until tomorrow (Day 19 of The Ultimate Blog Challenge)

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article-marketing-tipsFor my 5th tip in the “Blog Traffic Series” series, I want to share with you how article marketing can be a phenomenal way to drive traffic back to your website or blog, just by leaving your expertise footprint on article repository sites.

A simple definition of what article marketing is: the practice of posting keyword-focused articles on article sites that then syndicate your content. The reason article marketing is a great website marketing tool is that these article syndication sites have a significant readership following.

Knowing that there is a large interest in following these kind of article repository sites, your chance of having your articles read can be huge, but you have to be focused on writing articles and submitting them regularly in order to see results in your website traffic.

As I listed in the definition above, one of the most important things you need to keep in mind when writing your articles to be submitted is you research and develop your key words and write your content around them. These key words are what a reader will search for when they are visiting article directory sites.

The other important aspect of submitting your articles to these sites is that you make sure you set up your profile with a bio section and what is called an “Author Box”. In the author box or bio section, you are able to submit your website or blog link so you can promote yourself and easily drive traffic back to your site. From my own article marketing experience, most article submission sites won’t allow you to add promo links within your article content itself, so this is what the author box or bio can be used for. Because your links are posted on a very popular website with no doubt a higher page-rank that perhaps your site has, then you’re benefiting from the exposure, thus gaining more “link juice” from these sites. If you don’t know what “link juice” is, check out my recent article I wrote on the definition and how to improve it HERE.

Lastly, I want to share with you where you can find your top article marketing sites. Here’s an article that lists them by page rank: http://www.squidoo.com/list-of-top-article-directories

One of my favorite article repository sites, of course, is ezinearticles.com. It is one of the highest page-ranked submission sites on the internet. I would start with using their site first and work on adding others from there.

You can also have your articles submitted to a large number of repository sites at once, but it does come with a cost. You can search and find these kinds of sites by Googling it. One that I am most familiar with is called submityourarticle.com. It’s a great time-saver to be able to submit your articles to a lot of submission sites at once, but if you don’t have the time to submit your own articles, you can hire a virtual professional or Virtual Assistant to submit them for you.

When you are creating and working through your marketing plan this year, don’t rule out implementing article marketing into it. Just like any kind of marketing, you want to be able to drive traffic back to your website so your visitors can decide if they want to work with you or buy your products. Article marketing can do just that. Article marketing is NOT dead!

When you are working through your marketing plan this year, don't rule out implementing article marketing into… Click To Tweet

Until tomorrow (Day 18 of The Ultimate Blog Challenge

I’ll also be publishing my last “Blog Traffic Series” post tomorrow. You don’t want to miss it!

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